Class:	  2013*Based on the results of the seventh annual Econsultancy & Adestra Email Marketing IndustryCensus. The larges...
We asked over 1300email marketers howthey would rate their  email marketing
What did they say?	  
Subject: Performance 	  61% of marketersrated their emailcampaignperformanceas poor oraverage.
Subject: Performance 	  61% of marketersrated their emailcampaignperformanceas poor oraverage.Grade:	                     ...
Subject: Design & Content 	  62% spend 2 or morehours on design andcontent on an emailcampaign.	  
Subject: Design & Content 	  62% spend 2 or morehours on design andcontent on an emailcampaign.	  18% spend more than 8hou...
Subject: Design & Content 	  62% spend 2 or morehours on design andcontent on an emailcampaign.	  18% spend more than 8hou...
Subject: Strategy	  12% spend no time atall on their emailstrategy!
Subject: Strategy	  12% spend no time atall on their emailstrategy!43% felt their lack ofstrategy is a significantproblem.
Subject: Strategy	  12% spend no time atall on their emailstrategy!43% felt their lack ofstrategy is a significantproblem....
Subject: Strategy	  12% spend no time atall on their emailstrategy!43% felt their lack ofstrategy is a significantproblem....
Subject: Mobile	  71% of companies have                                   29%                                   Have a mob...
Subject: Mobile	  31% regard optimisingemails for mobile as a toppriority.
Subject: Mobile	  31% regard optimisingemails for mobile as a toppriority.22% regard optimisingemails for mobile as one of...
Subject: Mobile	  31% regard optimisingemails for mobile as a toppriority.22% regard optimisingemails for mobile as one of...
How do YOUspend your time?	  
Find out more	  This is the seventh annual Email Marketing Industry Census byEconsultancy and Adestra and is the largest s...
About Adestra	  Adestra is a leading Email Service Provider. Hundreds oforganisations and thousands of users trust us to g...
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The Email Marketing Report Card

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A survey of over 1,300 marketers found that 61 per cent admit that their performance is ‘poor’ or ‘average’, with only four per cent describing themselves as ‘excellent’.

The Adestra/Econsultancy Email Marketing Industry Census 2013 also found that 12 per cent said they spent no time on their strategy, with 27 per cent also admitting to spending no time optimising emails.

The research discovered that less than a third (29 per cent) had a mobile email strategy in place.

Download the full survey at www.adestra.com/emailcensus

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The Email Marketing Report Card

  1. 1. Class:  2013*Based on the results of the seventh annual Econsultancy & Adestra Email Marketing IndustryCensus. The largest survey of its type in the UK.
  2. 2. We asked over 1300email marketers howthey would rate their email marketing
  3. 3. What did they say?  
  4. 4. Subject: Performance  61% of marketersrated their emailcampaignperformanceas poor oraverage.
  5. 5. Subject: Performance  61% of marketersrated their emailcampaignperformanceas poor oraverage.Grade:   o st d . . . Mu er bett
  6. 6. Subject: Design & Content  62% spend 2 or morehours on design andcontent on an emailcampaign.  
  7. 7. Subject: Design & Content  62% spend 2 or morehours on design andcontent on an emailcampaign.  18% spend more than 8hours for each campaign –a whole working day!  
  8. 8. Subject: Design & Content  62% spend 2 or morehours on design andcontent on an emailcampaign.  18% spend more than 8hours for each campaign –a whole working day!  Grade:   F a i l
  9. 9. Subject: Strategy  12% spend no time atall on their emailstrategy!
  10. 10. Subject: Strategy  12% spend no time atall on their emailstrategy!43% felt their lack ofstrategy is a significantproblem.
  11. 11. Subject: Strategy  12% spend no time atall on their emailstrategy!43% felt their lack ofstrategy is a significantproblem.27% spend no time onoptimising emails.
  12. 12. Subject: Strategy  12% spend no time atall on their emailstrategy!43% felt their lack ofstrategy is a significantproblem.27% spend no time onoptimising emails.Grade:  
  13. 13. Subject: Mobile  71% of companies have 29% Have a mobilebasic to non-existent email email strategyoptimisation strategy for 71%mobile devices. @ None or basic mobile email strategy
  14. 14. Subject: Mobile  31% regard optimisingemails for mobile as a toppriority.
  15. 15. Subject: Mobile  31% regard optimisingemails for mobile as a toppriority.22% regard optimisingemails for mobile as one oftheir top 3 priorities.
  16. 16. Subject: Mobile  31% regard optimisingemails for mobile as a toppriority.22% regard optimisingemails for mobile as one oftheir top 3 priorities.Grade:   e ...s ee m lass a ft er c
  17. 17. How do YOUspend your time?  
  18. 18. Find out more  This is the seventh annual Email Marketing Industry Census byEconsultancy and Adestra and is the largest survey of its type inthe UK. More than 1,300 respondents from a mixture of in-houseteams, email service providers (ESPs) and digital marketingagencies took part, which took the form of an online survey inJanuary and February 2013. DOWNLOAD THE FULL REPORT HERE
  19. 19. About Adestra  Adestra is a leading Email Service Provider. Hundreds oforganisations and thousands of users trust us to grow their emailmarketing strategies. Our global presence spans Oxford, Londonand New York. So wherever you are, you’ll receive consistent emailmarketing solutions that deliver results.Call us now on +44 (0)1865 242425Visit our website www.adestra.comEmail moreinfo@adestra.com.

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