Accessorise
Your Emails
For More
Stylish Results
5 email accessory ideas to make
you stand out from the crowd:

www.adestr...
01 Social Sharing

www.adestra.com
Social Sharing
Fact
According to a 2012 report by GetResponse, emails that include
social sharing buttons have a 115% high...
Social Sharing
Fact
According to a 2012 report by GetResponse, emails that include
social sharing buttons have a 115% high...
Social Sharing
Social sharing can offer you potentially limitless publicity, but it’s not enough to simply stick
a few soc...
Social Sharing
Social sharing can offer you potentially limitless publicity, but it’s not enough to simply stick
a few soc...
02 Live Content

www.adestra.com
Live Content
It might sound a bit gimmicky, but there are some great widgets out there to allow you to
display live conten...
Live Content
It might sound a bit gimmicky, but there are some great widgets out there to allow you to
display live conten...
Optimise Imagery to
03
Suit Time of Day

www.adestra.com
Optimise Imagery to Suit Time of Day
Using an image timer can allow you to display different images at different times of ...
Optimise Imagery to Suit Time of Day
Using an image timer can allow you to display different images at different times of ...
Personalised
04
Recommendations

www.adestra.com
Personalised Recommendations
Product recommendations, tailored to an individual’s habits and preferences, are one of the
m...
Personalised Recommendations
Product recommendations, tailored to an individual’s habits and preferences, are one of the
m...
05 The Humble Postscript

PS
www.adestra.com
The Humble Postscript
The power of the P.S. as a marketing tool was first
demonstrated in 1986 by Professor Siegfried Vöge...
The Humble Postscript
In other words, the first words your customers will read after their own name and yours, is
your pos...
The Humble Postscript
In other words, the first words your customers will read after their own name and yours, is
your pos...
PS
So next time you are
considering your email
marketing, consider your basic
design and then take it to
the next level wi...
P.S. Download your free
eGuide now: 5 New Ways
To Prevent Shopping
Basket Abandonment

com

www.adestra.

5
5

www.adestra...
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Accessorise Your Emails For More Stylish Results

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Discover some of the ways that leading marketers are accessorising their email marketing design to stand out from the crowd and improve their marketing results

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Accessorise Your Emails For More Stylish Results

  1. 1. Accessorise Your Emails For More Stylish Results 5 email accessory ideas to make you stand out from the crowd: www.adestra.com
  2. 2. 01 Social Sharing www.adestra.com
  3. 3. Social Sharing Fact According to a 2012 report by GetResponse, emails that include social sharing buttons have a 115% higher click through rate than those that do not. 115% www.adestra.com
  4. 4. Social Sharing Fact According to a 2012 report by GetResponse, emails that include social sharing buttons have a 115% higher click through rate than those that do not. 18.3% 115% Shocking Just 18.3% of email marketers included social sharing buttons in their emails. www.adestra.com
  5. 5. Social Sharing Social sharing can offer you potentially limitless publicity, but it’s not enough to simply stick a few social website icons at the end of your email. If you want your customers to share your message you’re going to have to work at it. www.adestra.com
  6. 6. Social Sharing Social sharing can offer you potentially limitless publicity, but it’s not enough to simply stick a few social website icons at the end of your email. If you want your customers to share your message you’re going to have to work at it. Create unique content that your customers will want to share. Incentivise sharing through a competition or other motivation. Prominent calls to action: don’t just expect them to share, invite them to. Appeal to their emotions. www.adestra.com
  7. 7. 02 Live Content www.adestra.com
  8. 8. Live Content It might sound a bit gimmicky, but there are some great widgets out there to allow you to display live content to your customers, tailored to their location, time, device and social behaviour. Personalisation is everything. www.adestra.com
  9. 9. Live Content It might sound a bit gimmicky, but there are some great widgets out there to allow you to display live content to your customers, tailored to their location, time, device and social behaviour. Personalisation is everything. Live countdown clock (e.g. until delivery of item / time of gig) Location targeting (e.g. nearest store / closest restaurant) Social stream (e.g. latest Twitter or RSS content) Real time weather (e.g. to promote seasonal products or events) www.adestra.com
  10. 10. Optimise Imagery to 03 Suit Time of Day www.adestra.com
  11. 11. Optimise Imagery to Suit Time of Day Using an image timer can allow you to display different images at different times of the day. This technique can be used to tailor content for multiple time zones, and is great for personalising your emails and creating up-to-the-minute content. You could: www.adestra.com
  12. 12. Optimise Imagery to Suit Time of Day Using an image timer can allow you to display different images at different times of the day. This technique can be used to tailor content for multiple time zones, and is great for personalising your emails and creating up-to-the-minute content. You could: Tailor the image to reflect the time of day e.g. socialising / working / eating etc. Reveal an image at a specific time e.g. to coincide with a new product or book launch. Set up an image countdown e.g. to build up towards the end of a sale. www.adestra.com
  13. 13. Personalised 04 Recommendations www.adestra.com
  14. 14. Personalised Recommendations Product recommendations, tailored to an individual’s habits and preferences, are one of the most effective personalisation methods used in eCommerce today, and can offer significant retail benefits according to leading software specialists Peerius: www.adestra.com
  15. 15. Personalised Recommendations Product recommendations, tailored to an individual’s habits and preferences, are one of the most effective personalisation methods used in eCommerce today, and can offer significant retail benefits according to leading software specialists Peerius: 20% Gain sales uplift of up to 20 %. 50% Increased average order value of up to 50 %. 18% Increase email conversion rates by up to 18 %. www.adestra.com
  16. 16. 05 The Humble Postscript PS www.adestra.com
  17. 17. The Humble Postscript The power of the P.S. as a marketing tool was first demonstrated in 1986 by Professor Siegfried Vögele, Dean of the Institute for Direct Marketing in Munich. He used eye cameras to prove that the average recipient of marketing correspondence looked first at the greeting and signature of a letter, and then, at the P.S. PS www.adestra.com
  18. 18. The Humble Postscript In other words, the first words your customers will read after their own name and yours, is your postscript. This research is as relevant today in email marketing as it was then. Consider using this powerful marketing accessory as: www.adestra.com
  19. 19. The Humble Postscript In other words, the first words your customers will read after their own name and yours, is your postscript. This research is as relevant today in email marketing as it was then. Consider using this powerful marketing accessory as: A call to action that your clients just can’t resist clicking on. An added bonus offer or one-off deal. A testimonial to your product or service. To emphasise your unique selling point, but from a new angle. www.adestra.com
  20. 20. PS So next time you are considering your email marketing, consider your basic design and then take it to the next level with a carefully chosen accessory or two. www.adestra.com
  21. 21. P.S. Download your free eGuide now: 5 New Ways To Prevent Shopping Basket Abandonment com www.adestra. 5 5 www.adestra .com New event w Ways Pr Pr NeShWays To Toet event oppi Bask Shoppingng Basket Abandonm t en Abandonm ent Download Now! www.adestra.com
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