I Kiosk-a product launch plan


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It is a plan for a new product launch on multipurpose teller machine.

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I Kiosk-a product launch plan

  1. 1. i Kiosk a product launch plan.
  2. 2. executive summary <ul><li>This is a proposal on the Strategic launch and positioning of iKiosk as a super brand to watch out for. </li></ul><ul><li>The integrated communications plan comprises of 3 segments namely; pre launch, launch and post launch. </li></ul>
  3. 3. introduction <ul><li>The world is a dynamic market place that calls for adoption of all available strategic positioning techniques to put your product/services in the right minds of the prospective customers. </li></ul>
  4. 4. <ul><li>offers you unique ideas to </li></ul><ul><li>connect with target consumers, </li></ul><ul><li>thrilling experiences and the </li></ul><ul><li>effects inherent in direct </li></ul><ul><li>through a superlative </li></ul><ul><li>product launch. </li></ul>
  5. 5. objectives <ul><li>Establish a media build-up communication before launch </li></ul><ul><li>To convey every message needed to the core target </li></ul><ul><li>To explore the personalities behind the product as plus and endorsement </li></ul><ul><li>To position the brand name in the psyche of target </li></ul>
  6. 6. objectives contd. <ul><li>To expose and reinforce the promotable USP of the product </li></ul><ul><li>Build a positive image, profile and share of voice in the media </li></ul><ul><li>Manage media and customer expectations </li></ul><ul><li>Exhibit the core value of the product vis-a-vis the beauty of the new technology </li></ul>
  7. 7. <ul><li>Pre-launch </li></ul>
  8. 8. target audience <ul><li>Financial institutions </li></ul><ul><li>Embassies </li></ul><ul><li>Government functionaries </li></ul><ul><li>Corporate organisations </li></ul><ul><li>Tertiary institutions </li></ul><ul><li>Eatries </li></ul><ul><li>Airlines </li></ul><ul><li>Professional bodies </li></ul>
  9. 9. target audience contd. <ul><li>Labour leaders </li></ul><ul><li>Council of Obas </li></ul><ul><li>Local and foreign tourists </li></ul><ul><li>Advertising and public relations agencies </li></ul><ul><li>Celebrities </li></ul><ul><li>The media </li></ul><ul><li>others </li></ul>
  10. 10. Where do we start?
  11. 11. media hype <ul><li>Media parley </li></ul><ul><li>News releases </li></ul><ul><li>Syndicated articles </li></ul><ul><li>Media appearances </li></ul><ul><li>Special mention </li></ul><ul><li>Scroll messages </li></ul><ul><li>Informercial </li></ul><ul><li>others </li></ul>
  12. 12. Purpose <ul><li>Achieve photo opportunities in strategic positions in newspapers </li></ul><ul><li>Achieve news mentions in TV,radio and print </li></ul><ul><li>Achieve extensive news analysis in the leading publications </li></ul><ul><li>Achieve brand association and endorsement from core investors </li></ul><ul><li>Formally throw open a line of communication between iKiosk and technology/financial journalists </li></ul><ul><li>Formally announce the main event; iKiosk LAUNCH. </li></ul>
  13. 13. communication vehicles <ul><li>PRINT </li></ul><ul><li>Newspaper/magazine </li></ul><ul><li>Full page ad </li></ul><ul><li>Loose inserts </li></ul><ul><li>News stories </li></ul>
  14. 14. <ul><li>RADIO </li></ul><ul><li>Commercials </li></ul><ul><li>Hypes </li></ul><ul><li>News stories </li></ul>
  15. 15. television <ul><li>Informercial </li></ul><ul><li>Commercials </li></ul><ul><li>Stories </li></ul><ul><li>Interviews </li></ul><ul><li>Testimonials /endorsement </li></ul><ul><li>Scroll messages </li></ul><ul><li>News stories </li></ul>
  16. 16. <ul><li>NEW MEDIA </li></ul><ul><li>Bulk SMS </li></ul><ul><li>Web ad </li></ul>
  17. 17. <ul><li>OUTDOOR </li></ul><ul><li>nill </li></ul>
  18. 18. momentoes <ul><li>Branded T- shirt </li></ul><ul><li>Bowler hats </li></ul><ul><li>Bumper stickers </li></ul><ul><li>Brochures </li></ul><ul><li>Branded car air freshner </li></ul><ul><li>Wrist band </li></ul><ul><li>etc </li></ul>
  19. 19. <ul><li>Product launch </li></ul>
  20. 20. <ul><li>Product launch will hold at a very classy event slated for CIVIC CENTRE, Victoria Island </li></ul>
  21. 21. <ul><li>Multi-media facilities will be provided for the event, especially to demonstrate the operations of the product. </li></ul>
  22. 22. <ul><li>Proposed anchor is Gbenga Adeyinka 1 st </li></ul><ul><li>Ushers dressed in the branded shirts and caps will be provided. </li></ul><ul><li>Corporate guards will also be provided </li></ul>
  23. 23. <ul><li>Digital cameras, monitors and lights will be provided for live coverage and digital recording. </li></ul><ul><li>Live jazz band and cultural display will be made available. </li></ul>
  24. 24. <ul><li>Branded gifts will be given at the venue of the event. </li></ul><ul><li>Branded profile CD that contains operations, board of Directors, benefits of the product etc ,will be given at the venue. </li></ul>
  25. 25. <ul><li>Post event </li></ul>
  26. 26. evaluation <ul><li>Photograph control </li></ul><ul><li>Press cuttings and recording </li></ul><ul><li>Damage control mechanism </li></ul><ul><li>Customers’ responses </li></ul><ul><li>Follow- up interviews </li></ul><ul><li>Endorsement & courtesy call </li></ul><ul><li>Issue creation and management </li></ul>
  27. 27. budget <ul><li>Pre-launch </li></ul><ul><li>1.2m </li></ul><ul><li>Launch proper </li></ul><ul><li>1.6m [venue inclusive] </li></ul><ul><li>Post launch </li></ul><ul><li>.2m </li></ul><ul><li>Contingency and professional fee-.6m </li></ul><ul><li>Grand Total- 3.6m </li></ul>
  28. 28. conclusion <ul><li>This is not all encompassing, because of the request to work towards a defined budget. </li></ul><ul><li>However, we propose a brief meeting and presentation to better explain our capacity in breathing a fresh angle into your event. </li></ul>
  29. 29. <ul><li>Thank you. </li></ul><ul><li>07033388164,08023387733 </li></ul>