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I Kiosk-a product launch plan
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Published

It is a plan for a new product launch on multipurpose teller machine.

It is a plan for a new product launch on multipurpose teller machine.

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Transcript

  • 1. i Kiosk a product launch plan.
  • 2. executive summary
    • This is a proposal on the Strategic launch and positioning of iKiosk as a super brand to watch out for.
    • The integrated communications plan comprises of 3 segments namely; pre launch, launch and post launch.
  • 3. introduction
    • The world is a dynamic market place that calls for adoption of all available strategic positioning techniques to put your product/services in the right minds of the prospective customers.
  • 4.
    • offers you unique ideas to
    • connect with target consumers,
    • thrilling experiences and the
    • effects inherent in direct
    • through a superlative
    • product launch.
  • 5. objectives
    • Establish a media build-up communication before launch
    • To convey every message needed to the core target
    • To explore the personalities behind the product as plus and endorsement
    • To position the brand name in the psyche of target
  • 6. objectives contd.
    • To expose and reinforce the promotable USP of the product
    • Build a positive image, profile and share of voice in the media
    • Manage media and customer expectations
    • Exhibit the core value of the product vis-a-vis the beauty of the new technology
  • 7.
    • Pre-launch
  • 8. target audience
    • Financial institutions
    • Embassies
    • Government functionaries
    • Corporate organisations
    • Tertiary institutions
    • Eatries
    • Airlines
    • Professional bodies
  • 9. target audience contd.
    • Labour leaders
    • Council of Obas
    • Local and foreign tourists
    • Advertising and public relations agencies
    • Celebrities
    • The media
    • others
  • 10. Where do we start?
  • 11. media hype
    • Media parley
    • News releases
    • Syndicated articles
    • Media appearances
    • Special mention
    • Scroll messages
    • Informercial
    • others
  • 12. Purpose
    • Achieve photo opportunities in strategic positions in newspapers
    • Achieve news mentions in TV,radio and print
    • Achieve extensive news analysis in the leading publications
    • Achieve brand association and endorsement from core investors
    • Formally throw open a line of communication between iKiosk and technology/financial journalists
    • Formally announce the main event; iKiosk LAUNCH.
  • 13. communication vehicles
    • PRINT
    • Newspaper/magazine
    • Full page ad
    • Loose inserts
    • News stories
  • 14.
    • RADIO
    • Commercials
    • Hypes
    • News stories
  • 15. television
    • Informercial
    • Commercials
    • Stories
    • Interviews
    • Testimonials /endorsement
    • Scroll messages
    • News stories
  • 16.
    • NEW MEDIA
    • Bulk SMS
    • Web ad
  • 17.
    • OUTDOOR
    • nill
  • 18. momentoes
    • Branded T- shirt
    • Bowler hats
    • Bumper stickers
    • Brochures
    • Branded car air freshner
    • Wrist band
    • etc
  • 19.
    • Product launch
  • 20.
    • Product launch will hold at a very classy event slated for CIVIC CENTRE, Victoria Island
  • 21.
    • Multi-media facilities will be provided for the event, especially to demonstrate the operations of the product.
  • 22.
    • Proposed anchor is Gbenga Adeyinka 1 st
    • Ushers dressed in the branded shirts and caps will be provided.
    • Corporate guards will also be provided
  • 23.
    • Digital cameras, monitors and lights will be provided for live coverage and digital recording.
    • Live jazz band and cultural display will be made available.
  • 24.
    • Branded gifts will be given at the venue of the event.
    • Branded profile CD that contains operations, board of Directors, benefits of the product etc ,will be given at the venue.
  • 25.
    • Post event
  • 26. evaluation
    • Photograph control
    • Press cuttings and recording
    • Damage control mechanism
    • Customers’ responses
    • Follow- up interviews
    • Endorsement & courtesy call
    • Issue creation and management
  • 27. budget
    • Pre-launch
    • 1.2m
    • Launch proper
    • 1.6m [venue inclusive]
    • Post launch
    • .2m
    • Contingency and professional fee-.6m
    • Grand Total- 3.6m
  • 28. conclusion
    • This is not all encompassing, because of the request to work towards a defined budget.
    • However, we propose a brief meeting and presentation to better explain our capacity in breathing a fresh angle into your event.
  • 29.
    • Thank you.
    • 07033388164,08023387733
  • 30.