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Campus Branding-Outdoor Campaign

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Targeting the students through bill boards on campuses.

Targeting the students through bill boards on campuses.

Published in: Education, Business

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Transcript

  • 1. PR.com CAMPUS BRANDING
  • 2. INTRODUCTION
    • The world is a dynamic market square.
    • It calls for adoption of all available strategies to put your products/services in the right position in the minds of consumers.
  • 3.
    • Today, even players with the most enviable pedigree in the market are reviewing their existing activities-
    • REASON?
  • 4.
    • The market square is becoming increasingly crowded and tight.
  • 5.
    • However, strategic positioning is best achieved by taking a fresh look at the market-place and boldly decide to evaluate the impact of elements of the existing marketing programme on the brand without following the conventional methodology.
  • 6.
    • Hence, the need to employ aggressive combatants in some strategic media that would wrestle to win the hearts of consumers.
  • 7.
    • PR.com offers you unique ideas to connect with target consumers, thrilling experiences and the psycho-dynamic effects inherent in direct contacts.
  • 8.
    • For instance, the right perceptions are created and your brand impressions are indelibly etched into the memories of your audience.
  • 9.
    • Wall drapes
    • Lamp post
    • Bill boards
    • A-boards
    • Point –of-purchase displays
    • Hostel branding
    • Class room branding
    • Special media etc
  • 10. THE MAGIC?
    • Your product/service as a brand has connection with various organisation among which are TERTIARY INSTITUTIONS.
    • It is believed that, at the youthful age, the students allow their ‘hearts to control their pockets’.
    • No doubt, UNIVERSITIES/POLYTECHNICS are big market square.
  • 11. OPERATIONS
    • PR.com intends to help secure space for outdoor media in tertiary institutions, to assist in energizing your existing marketing mix, such as;
  • 12. OBJECTIVES
    • It will help to maximize patronage
    • It will help to reinforce brand loyalty and equity
    • It will boost the Return On Investment ROI
    • It will help promote Corporate Social Responsibility CSR etc
  • 13. BUDGET
    • The cost implication of different medium and the handling charge would be determined by the choice of the client amongst the media.
  • 14. CONCLUSION
    • We shall serve as a nexus of connection between you and your target audience.
    • We also propose a brief meeting and presentation to better explain our capacity in breathing a fresh angle into your marketing activities.
  • 15. POST SCRIPT
    • This proposal does not take care of samples of the media, specifications and the profile of PR.com
    • Submitted for your perusal and further directive.
    • Thank you.
    • PR.com. 0803 3040 253 , 0802 3227 544, 0802 3387 733

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