Digital and Social Media Industry in India 2014

3,602 views

Published on

How Digital has changed our lives,
What is Social Media?
What are the usual types of Social Media, prevalent in India? Social Media Reach, Global, India. Indian Social media – what to expect in next few years Brands on Social Media in India. What all can one do on social media, Who all are on social media

Published in: Social Media, Business, Technology
3 Comments
9 Likes
Statistics
Notes
No Downloads
Views
Total views
3,602
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
3
Likes
9
Embeds 0
No embeds

No notes for slide
  • Camera rolls, digital camera cable, all look like things of past.
  • This person called JK rums actually tweeted when an US airway plain crashed in Hudson river.WE now don’t have to wait for tomorrow newspaper.
  • Well that’s not a rationale to the prices that have gone up 10 times 
  • Social is sailing much faster then internet!Internet user : social user was 38% & in 2012 came to almost 48%
  • Rural Growing at pace 58% per year.
  • If you see internet usage from mobile in 2008 was miniscule. But in less then 5 years the number has outperformed desktop internet users.
  • So basically there are20 Cr. Internet users, out of which 11 Cr. Are on mobile.
  • Facebook created in 2004 by a student in Havard, for interacting with the college students on web. The tool today is being used by every 1 out of 13 person on the earth.
  • Digital and Social Media Industry in India 2014

    1. 1. Digital & Social Media Industry in India 2014 By Marketing & Advertising
    2. 2. What to Expect from this ppt • The internet penetration in India. Numbers & potential. • The Social Media penetration in India. Numbers & potential.
    3. 3. Overview • How Digital has changed our lives • Digital India – Internet in India • What is Social Media? – What are the usual types of Social Media, prevalent in India? • Social Media Reach – Global – India • Indian Social media – what to expect in next few years • Brands on Social Media in India – What all can one do on social media – Who all are on social media
    4. 4. We are Living in a Super Fast World There is fast transition happening in everything around us. (Quick Recap of last 10 years.)
    5. 5. Transition In the way we Communicate
    6. 6. Transition In the way we Find Information
    7. 7. Transition In the way we Capture Memories
    8. 8. Transition In the way we Find places
    9. 9. Transition In the way we get News
    10. 10. Transition In the way we Read
    11. 11. Transition In the way we Professionally Connect
    12. 12. Transition In the way we our kids Learn
    13. 13. In a Nutshell • We can say things have become 10 times faster in last 10 years! • The core reason for this transition is Internet Let’s Look at India Closely on where are we on internet.
    14. 14. India on Internet 2014
    15. 15. Recent Years – 2011 V/s 2012 2010-2011 2012 Internet user had gone up from 10 Cr. To 13.7 Cr. (37%). Social went up from 3.8 Cr. To 6 Cr. (57%)
    16. 16. 20 Cr Indian on web in 2013, Will grow to 33 Cr. By 2015. 3rd largest base worldwide as of Today.
    17. 17. IN 2013 – 13.7 Cr. Indian on Internet are Urban & 6.8 Cr. Are from Rural.
    18. 18. 75% Indian on Internet are under 35 years of age!
    19. 19. Mobile has key role in internet penetration in india
    20. 20. Internet – Desktop V/S Mobile users India In India, Mobile Internet users are more then desktop internet user.
    21. 21. 11Cr. out of 20 Cr. Indian use internet on Mobile phone.
    22. 22. 26% Indians are accessing Social Media from Mobile.
    23. 23. Internet Story India – Summarized • India has 20 Cr. Internet users – Mobile has 11Cr. Out of above • By 2015 it will be 33 Cr. Indians on web – At this pace mobile internet user by 2015 will be approximately 22Cr. • Indian youth is the key driver for this momentum. – 75% of Indians on internet are under the age of 35
    24. 24. Question Comes to Mind on What is India doing on internet? The Crux – Social Media is riding on top of the internet wave in India. • Internet users are getting added at the pace of 30% per year • Social Media users are getting added at the pace of almost 30-40% per year
    25. 25. Hence Let’s closely observe on What’s Social Media
    26. 26. Social Media – Emergence
    27. 27. What is Social Media
    28. 28. Within 30 Seconds on Social - Global
    29. 29. Social Media In India
    30. 30. User Numbers – 9 Crore Facebook, 3.3 Crore Twitter
    31. 31. Other Social Media Platforms in India
    32. 32. The Social Media Market Share - India The actual number on Facebook as of today is 9.5 Crores (Growth of 45% from 2012) 1-2 Crore people are getting added on FB per year. FB has 93% market share in Social.
    33. 33. Social Media Boom – Top Line Numbers • Globally Social is a Super active space where HUGE action happens every second. • In India Facebook has 93% market share, will have 14 Crore Indian till 2017 – Twitter is a dark horse, growing fast. • Indian Audience spends around 200+ minutes per month on Facebook – Other platforms don’t even get 40 minutes. To Summarize – • Corporates / Brands Should have social page to communicate about themselves as the audience is both willing & available their on a free platform. • Facebook, Twitter is a must.
    34. 34. How is it helpful for Corporates / Brands
    35. 35. 6 Reasons why a brand ‘must-be-active’ on social. • Communicating Thought Leadership: – Social media is the perfect platform for a brand to communicate their expertise in a given industry, and do so by providing great content that people will share with others. This is how companies can become thought leaders in their space. • Social Responsibility: – A great way to build trust with your customers is to let them know that you care about others more than just yourself. The same goes for building brand equity. Socially responsible brands often gain more momentum because their customers know they aren’t just about profits, but also giving back to their communities or the world around them. Social media channels are the perfect platform to communicate this message and let it spread organically. • Transparency: – Companies need to embrace this and get involved in guiding that conversation. In a report from eMarketer, 77% of buyers said they are more likely to buy from a company if the brand uses social media, and 82% trust the company more. This is impressive, and telling of how consumers want to engage with brands and top-level executives. • Quick & Responsive Customer Communication – – If consumers know they can reach out to your company via social media and are encouraged to do so, this is a good opportunity to provide great service in front of a large audience. Don’t be afraid of customer complaints. Address them head on. • Ensures Accountability: – In using social media, a brand can essentially hold itself accountable for providing great products, services, and customer service. They can’t afford not to! But isn’t that the goal anyway? • Fun & Simple Engagement: – Don’t always make it about your company and its services or value. This goes back to thought leadership and content marketing. The opportunities are endless. Ref: http://www.forbes.com/sites/brentgleeson/2012/10/31/6-ways-brands-build-trust-through-social-media/
    36. 36. Some Misconceptions about Social • Social is about Sales – Any brand which tries to push the product sales through social often gets not so good response. • Social is advertising platform – Social is a word of mouth platform which can be used to create awareness / buzz about brand. • Social is an about the brand – As the words suggest brands must be social & not a brand on this platform, interactivity, response, engagement will be low if brand talks about its new products & about itself at large, on an ongoing basis. Brand should rather talk like any of us will talk in our social circle. Something about us, something about you, something about society, aimed at establishing my personality, my brand.
    37. 37. If a brand is available on Social it says the following about itself.
    38. 38. Categories of Social Pages A Brand can open its Social page in any of the above categories.
    39. 39. Some Key Brands on Facebook & Engagement on their Page Brand Likes Talking About Avg. Monthly Post Avg. Post like Avg. Post Share % of people talking about Coca cola 8,01,06,105 6,78,199 30 4,000 250 0.847% Samsung Mobile 3,34,88,981 9,74,365 30 2,500 100 2.910% BMW 1,57,14,813 1,35,789 50 35,000 600 0.864% Ferrari 1,32,55,035 1,20,854 50 10,000 200 0.912% Dell 68,56,722 74,829 55 500 35 1.091% Lamborghini 68,49,826 1,03,578 30 8,000 500 1.512% Porsche 65,25,589 80,993 50 3,000 200 1.241% Harley Davidson 53,12,723 1,54,492 40 8,000 100 2.908% Airtel 52,97,482 18,739 45 300 20 0.354% Samsung 43,77,260 11,098 40 500 20 0.254% Hyundai 34,42,772 58,431 80 500 10 1.697% Audi 33,26,973 36,347 25 1,500 50 1.092% ICICI bank 28,43,938 88,201 45 1,500 300 3.101% flipkart 25,38,595 53,331 20 700 50 2.101% Dodge 22,30,164 29,221 25 500 30 1.310% HDFC bank 22,11,628 7,831 30 165 35 0.354% DC 21,52,392 19,278 15 8,000 333 0.896% Volkswagen 20,15,582 20,617 40 700 45 1.023% Sony 18,49,306 13,550 55 400 35 0.733% Ducati 17,91,116 34,770 35 3,000 100 1.941% Lenovo Global 17,72,259 55,936 30 3500 250 3.156% HP 13,81,448 4,339 35 155 15 0.314% Mercedes-Benz 13,32,482 17,844 60 1,000 50 1.339% Lenovo India 11,24,000 4,891 30 170 5 0.435% Vodafone 8,76,764 6,548 20 85 20 0.747% Max Life Insurance 6,66,491 1,799 25 450 15 0.270% Aviva India 5,83,768 6,517 35 500 15 1.116% HCL 5,80,132 1,757 10 50 10 0.303% Citi Bank 5,73,310 15,066 30 850 15 2.628% Chevrolet 4,49,293 9,917 50 1,000 60 2.207% ABB Ltd 3,03,136 5,100 8 150 5 1.682% Maruti 2,50,333 550 30 40 5 0.220% Standard Chartered Bank 2,47,419 7,092 50 135 5 2.866% Standard Charted Bank 2,47,419 7,092 50 135 5 2.866% State Bank of India 63344 4374 20 100 30 6.905% GAIL 60535 1049 10 25 3 1.733% Hotforex 32,165 2,793 25 2 1 8.683% Policybazaar 24,277 101 20 5 1 0.416% Sharekhan 21,818 108 20 15 5 0.495% Capitalvia 10,984 107 5 5 2 0.974% NTPC 9640 410 4 60 5 4.253% Bajaj Allianz 3,346 117 20 8 3 3.497% IOCL 424 8 0 0 0 1.887% HSBC 82 1 0 0 0 1.220%
    40. 40. Key Brands on Twitter Brand Followers Following Avg. Monthly Retweet Tweets Samsung Mobile 74,30,000 298 5 2,081 Coca cola 23,40,000 6,79,000 20 8,74,000 Porsche 4,47,000 1,144 15 1,820 Lamborghini 4,30,000 533 15 1,968 Samsung 4,30,000 1,305 2 25,900 Chevrolet 3,88,000 21,300 5 12,400 BMW 3,19,000 74 5 624 Dodge 2,39,000 15,900 5 5,931 Lenovo Global 2,31,000 779 12 13,100 Harley Davidson 1,83,000 1,000 10 6,321 Vodafone 1,80,000 28,100 3 2,37,000 HP 1,59,000 855 15 5,398 Ducati 1,33,000 95 10 3,059 Flip Kart 1,11,000 20 6 19,000 flipkart 1,08,000 20 5 18,700 Airtel 1,04,000 774 5 14,300 ABB Ltd 97200 1791 10 5,250 Citi Bank 91,500 37,700 15 4,540 Ferrari 46,100 12 10 1,482 Hotforex 43,700 1,370 0 659 Audi 32,000 370 10 7,670 Mercedes-Benz 28,800 231 10 6,848 Sony 25,100 7 5 7,804 Volkswagen 21,300 205 4 3,012 Dell 20,000 1,234 0 5,966 Max Life Insurance 13,900 77 2 1,902 ICICI bank 12,600 7,203 1 18,800 HDFC bank 12,600 160 1 9,675 Sharekhan 12,500 5 0 26,800 Hyundai 7,758 36 2 3,842 Aviva India 7,159 121 10 4,890 HSBC 7,055 180 6 724 Capitalvia 4,882 37 1 23,200 Lenovo India 4,851 954 1 3,672 Bajaj Allianz 4,840 200 10 9,404 Standard Chartered Bank 3,184 535 5 24,500 Standard Charted Bank 3,184 535 5 24,500 HCL 1,907 84 2 2,002 DC 1,722 7 0 1,164 IOCL 1371 1921 0 9 Policybazaar 944 146 8 2,239 Maruti 843 91 2 944 GAIL 728 1926 2 1,427 NTPC 74 19 0 35
    41. 41. Key Brands on YouTube Brand Youtube-Subscriber Samsung Mobile 7,72,327 BMW 3,46,865 Coca cola 2,33,069 Porsche 1,77,959 Ferrari 1,71,126 Lamborghini 1,08,172 Harley Davidson 59,786 Ducati 53,242 Lenovo Global 36,322 Dodge 30,826 Vodafone 20,616 HP 17,002 Audi 9,683 Airtel 8,509 Sony 7,851 HSBC 6,452 ABB Ltd 5606 Citi Bank 4,734 HCL 3,416 Hyundai 2,956 Aviva India 2,748 Mercedes-Benz 2,541 Samsung 2,503 Flip Kart 2,503 flipkart 2,458 Chevrolet 2,385 Volkswagen 2,014 Sharekhan 1,549 ICICI bank 1,435 HDFC bank 1,333 DC 1,103 Dell 865 Standard Chartered Bank 811 Standard Charted Bank 811 Maruti 608 Bajaj Allianz 500 IOCL 422 Policybazaar 270 Hotforex 250 Lenovo India 243 Max Life Insurance 171 Capitalvia 51 NTPC 46 GAIL 41
    42. 42. To Summarize • Brands needs a face on digital to communicate, establish confidence & leverage thought leadership – Social is the answer. • Today all brands have a social media presence & are active
    43. 43. Contact Information - Adept • kush@adeptadvertising.in

    ×