The freedom to be you

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A short presentation using design thinking and developer experience as explanatory frameworks for the Google+ project. This was originally given at the Turing Festival on August 26th 2011 in Edinburgh.

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  • Historically, all digital, already on the web; but there is a huge amount of information not currently on the web in books\n\nSo, 2004 Google started to index this content through the launch of Google Book Search\n
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  • The freedom to be you

    1. 1. The freedom to be you 1
    2. 2. @adewalewww.oshineye.com/+ @ade_oshineye
    3. 3. The plug
    4. 4. The road ahead Google Developer Targeted Experience Google+ Sharing Design Thinking 4
    5. 5. Google’s mission To organize the world’s information and make it universally accessible and useful. Online content Offline content Billions of web pages Billions of items becoming indexed 5
    6. 6. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code Docs & Feedburner Froogle Gmail Google Labs Directory Earth Finance SpreadsheetsGoogle Reader Groups Images Local Maps Maps for Mobile Mobile News Pack Picasa Scholar Talk Toolbar Translate SketchUp SMS Specialized Video Web Accelerator Web Search YouTube Searches 6
    7. 7. Targeted sharing:The many publics 7
    8. 8. Google+: project
    9. 9. The room 9
    10. 10. Circleshttp://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/ 10
    11. 11. Targeted sharing 11
    12. 12. Targeted sharing 12
    13. 13. False dichotomies 13
    14. 14. False dichotomies Public versus Private Secret versus Transparent 14
    15. 15. The public sphere and many publicshttp://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false 15
    16. 16. danah boydhttp://www.danah.org/images/danah/iSchool4.jpg 16
    17. 17. The public sphere and many publics “When the United States President addresses “the public,” he is not talking to the same collection of people that the Zimbabwean President is addressing when he speaks. Presidents from different countries are speaking to different constituents and, thus, assume different collective norms and values.”http://www.danah.org/papers/TakenOutOfContext.pdf 17
    18. 18. The public sphere and many publics “Individuals often engage with and are members of different publics and they move between them fluidly. Publics are not always distinct from one another and there are often smaller publics inside broader publics.”http://www.danah.org/papers/TakenOutOfContext.pdf 18
    19. 19. Circles are publics One Public versus Many Publics versus Many Circles 19
    20. 20. Design Thinking:Design how it works and how it looks 20
    21. 21. Design is how it workshttp://www.jaygreene.com/book.html 21
    22. 22. Steve Jobs People think its this veneer − that the designers are handed this box and told, Make it look good! Thats not what we think design is. Its not just what it looks like and feels like. Design is how it works.http://www.nytimes.com/2003/11/30/magazine/30IPOD.html 22
    23. 23. How it lookshttp://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html 23
    24. 24. How it lookshttp://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html 24
    25. 25. Principles Focus Elasticity Effortlessness 25
    26. 26. Design + Targeted Sharing 26
    27. 27. How it works 27
    28. 28. How it works 28
    29. 29. Developer Experience:Developers are people too 29
    30. 30. developerexperience.org 30http://www.flickr.com/photos/adewale_oshineye/4043310805
    31. 31. What is Developer Experience? 1 Apply UX techniques to developer-facing products. 2 Focus on the out-of-box experience. 3 Use convention over configuration. 4 Design away common problems. Don’t document workarounds. 31
    32. 32. Unified APIs Console 32
    33. 33. What if developers are people too? 33
    34. 34. Tomorrow:Google+ puts people at the centre of the web 34
    35. 35. 90% 71% Of consumers Say reviews from online family members or trust friends influencerecommendations purchase decisionsSources: Econsultancy July2009,Harris Interactive June 2010
    36. 36. Social endorsements
    37. 37. Sharing across the web
    38. 38. People on in the web
    39. 39. Authorship and authority
    40. 40. Google+: this is just the beginning
    41. 41. Thank You!Questions? 41

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