FIFA’2014 social media league
ARGENTINA WON THE HEARTS,
GERMANY WON THE GAME!!
Date Range 1st Jun’2014 to 14th Jul’2014
FIFA WORLD
39,846,794
Total Mentions Across The World
FIFA World Cup 2014 - Chatters Trends
Most of the post before 12th June’14, were
related to various teams fixtures, match
...
ARGENTINA WON THE HEARTS,
GERMANY WON THE GAME!!
Among all the FIFA 2014 match discussed, Argentina vs Germany who was the...
Top 5 FIFA’14 players discussed
across the world
Argentina's Messi is one of the most highly & frequently discussed player...
Gender Talks
Men were almost 58% more active than women
79% 21%
Women were
more keen about
most players
performance,
their...
Game of the YOUTH…
Less than 25 Years
Intermediates, College going,
Fresher's to the Corporates
25-40 Years
Manager level,...
Top 5 FIFA’14 Teams discussed
across the world
Brazil Followed by France
was the most discussed
Fifa 2014 team
1.
28,614,2...
Top 5 Controversial Moments -
FIFA World Cup’2014
Luis Suarez bite on Giorgio Cheillini
Illegal sale of FIFA World Cup 201...
Top 5 Controversial Moments -
FIFA World Cup’2014
Mexico goals disallowed vs Cameroon
The Cameroon Football Association
re...
Social Media “Popular” Players – FIFA’14
1. Lionel Messi
25,792,624
2. Neymar Jr -
24,319,202
3. Robin Van Persie –
674,71...
Social Media “Emerging” Players – FIFA’14
1. James Rodriquez –
67,442
3. Bryan Luiz -
431
2. Juan Carlos Paredes –
6,897
APAC Countries on Social Media FIFA’14 League
IndiaSingapore IndonesiaPhilippines
Country Wise Social Media Chatter
FIFA’14
SINGAPORE
56,516
INDIA
262,350 PHILIPPINES
43,973
INDONESIA
813,960
Top Players FIFA’14 discussed
India Singapore
Messi –
196,829
IndonesiaPhilippines
Luis Suarez-
128,076
Neymar –
98,553
Lu...
Top 3 Teams FIFA’14 discussed
India Philippines Singapore Indonesia
329,770 77,88371,497
Argentina
958,489
175,826
108,660...
Top Sport Channels FIFA’14 discussed
INDIA PHILIPPINES
Singapore Indonesia
65%
19%
8%
5% 3%
Sony Six Others ESPN
Star Spor...
Top 5 Brand FIFA’14 discussed
34%
20%
14%
7%
2%
48%
23%
16%
9%
3%
INDIA PHILIPPINES
33%
21% 19%
15%
12%
Singapore 53%
21%
...
LIFESTYLES affected by FIFA’14
• Late night Sleep was the major concern of majority of Singapore fans as most of the match...
WORKLIFE affected by FIFA’14
• Many Singaporeans stated in their post that they are getting late for the office
38%
late f...
FOOD / BEVERAGES / SPORTSBARs
affected by FIFA’14
Hungry Between
Match 16%
Dinning with Beer &
Food with match 34%
Teams F...
Worldwide Key Insights FIFA 2014
• ARGENTINA was the most talked finalist during FIFA’14 world cup
• Brazil vs Chile & Sua...
Thank You
This report and the information contained there in are based on information from online social media and other p...
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The True Winner In Fifa 2014

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Germany may have won the game, but Argentina has won hearts all around the world. Get the insights as ThoughtBuzz reveals who the true social media champion is.

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  • *Note: Numbers are based on the actual gender group data availability
  • *Note: Actual Age group data was very low hence extrapolated the percentage


  • *Note: Others include discussion around NSC, Post Office Savings, Bonds, VC, Lottery, Lucky Draw, Angel Investors

  • *Note: Others include discussion around NSC, Post Office Savings, Bonds, VC, Lottery, Lucky Draw, Angel Investors

  • The True Winner In Fifa 2014

    1. 1. FIFA’2014 social media league ARGENTINA WON THE HEARTS, GERMANY WON THE GAME!! Date Range 1st Jun’2014 to 14th Jul’2014
    2. 2. FIFA WORLD 39,846,794 Total Mentions Across The World
    3. 3. FIFA World Cup 2014 - Chatters Trends Most of the post before 12th June’14, were related to various teams fixtures, match schedules & players. The chatter began before the FIFA’14 inaugural match, contributing to 17% to overall volume Post inaugural, majority of Fifa’14 discussions were related to the players performance, match facts, goal scored etc. 191799 202566 407274 211004 228455 273587 187510 172358 275875 247028 288273 3940360 1061900 671249 621693 653754 1848119 557854 402780 527260 356724 292536 2520225 593173 608561 383461 299169 2521703 604866 426687 338610 364937 375411 4516395 2069196 1047491 782816 3925809 806206 996106 677117 1333437 689855 345605 1-Jun 2-Jun 3-Jun 4-Jun 5-Jun 6-Jun 7-Jun 8-Jun 9-Jun 10-Jun 11-Jun 12-Jun 13-Jun 14-Jun 15-Jun 16-Jun 17-Jun 18-Jun 19-Jun 20-Jun 21-Jun 22-Jun 23-Jun 24-Jun 25-Jun 26-Jun 27-Jun 28-Jun 29-Jun 30-Jun 1-Jul 2-Jul 3-Jul 4-Jul 5-Jul 6-Jul 7-Jul 8-Jul 9-Jul 10-Jul 11-Jul 12-Jul 13-Jul 14-Jul
    4. 4. ARGENTINA WON THE HEARTS, GERMANY WON THE GAME!! Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most anticipated match of 2014 World Cup & Germany did win the World Cup but Argentina was the most popular team across the world discussed on social media till date Germany 19,639,924 Argentina 40,034,649 ARGENTINA was “twice” as popular on Social Media than Germany, throughout the world during FIFA’14
    5. 5. Top 5 FIFA’14 players discussed across the world Argentina's Messi is one of the most highly & frequently discussed player of FIFA 2014, till date followed by Brazilian Neymar Messi - 25,792,624 Ronaldo – 9,567,939 Luis Suarez- 13,041,171 Rooney – 2,814,971 Neymar – 24,319,202 1. 2. 4. 3. 5.
    6. 6. Gender Talks Men were almost 58% more active than women 79% 21% Women were more keen about most players performance, their wives & girlfriends, match winners posts Men were more interested in goal scored, players performance, match timings, players hairstyles, penalty shoot outs, match fixtures etc.
    7. 7. Game of the YOUTH… Less than 25 Years Intermediates, College going, Fresher's to the Corporates 25-40 Years Manager level, newly married, Young Parents Greater than 40 Years Senior Level, Parents of teenagers and adult kids  Top discussions were around Team Comparison, Players performance, Fifa contests etc.  Fifa teams, Match economics, Players, Wags, Top Celeb posts, Associated brands, previous match stats etc.  Majority of people falling under this category were more interested in players historical, match historical data etc. 27% of the observed 55% of the observed 18% of the observed
    8. 8. Top 5 FIFA’14 Teams discussed across the world Brazil Followed by France was the most discussed Fifa 2014 team 1. 28,614,213 9,298,843 7,415,386 2. 5. 3. 4. Argentina 40,034,649 France 14,235,390
    9. 9. Top 5 Controversial Moments - FIFA World Cup’2014 Luis Suarez bite on Giorgio Cheillini Illegal sale of FIFA World Cup 2014 tickets Luis Suarez bite on Giorgio Cheillini: FIFA banned Suarez from nine international matches and four months of any football related activity Illegal sale of FIFA World Cup 2014 tickets, this illegal ticket scam has damaged the image of FIFA further more as there were allegations of bribery in the 2022 FIFA World Cup Qatar bid. Neymar fouled by Modric Neymar hit out his elbow on Luka Modric, it became a controversial moment for the reason Neymar wasn't sent off for the incident and was given a booking instead.
    10. 10. Top 5 Controversial Moments - FIFA World Cup’2014 Mexico goals disallowed vs Cameroon The Cameroon Football Association revealed about their investigation on seven players involved for match fixing Mexico goals disallowed vs Cameroon: Humberto Clavijo, the linesman for that match, wrongly disallowed two goals scored by Giovani Dos Santos in the first half of the match. The Cameroon Football Association revealed about their investigation on seven players involved for match fixing after their humiliating 4-0 loss to Croatia in the group stage.
    11. 11. Social Media “Popular” Players – FIFA’14 1. Lionel Messi 25,792,624 2. Neymar Jr - 24,319,202 3. Robin Van Persie – 674,717 Arjen Robben 817,266 Thomas Muller 415,203 Andrea Pirl 499,795
    12. 12. Social Media “Emerging” Players – FIFA’14 1. James Rodriquez – 67,442 3. Bryan Luiz - 431 2. Juan Carlos Paredes – 6,897
    13. 13. APAC Countries on Social Media FIFA’14 League IndiaSingapore IndonesiaPhilippines
    14. 14. Country Wise Social Media Chatter FIFA’14 SINGAPORE 56,516 INDIA 262,350 PHILIPPINES 43,973 INDONESIA 813,960
    15. 15. Top Players FIFA’14 discussed India Singapore Messi – 196,829 IndonesiaPhilippines Luis Suarez- 128,076 Neymar – 98,553 Luis Suarez- 12,894 Neymar – 21,386 Messi – 30,181 Luis Suarez- 32,871 Messi – 32,407 Neymar – 29,574 Messi – 609,064 Luis Suarez- 543,011 Neymar – 401,819
    16. 16. Top 3 Teams FIFA’14 discussed India Philippines Singapore Indonesia 329,770 77,88371,497 Argentina 958,489 175,826 108,660 Argentina 40,184 France 26,485 Argentina Argentina 34,339 25,708 851,987 150,943
    17. 17. Top Sport Channels FIFA’14 discussed INDIA PHILIPPINES Singapore Indonesia 65% 19% 8% 5% 3% Sony Six Others ESPN Star Sports Neo Sony Six was most discussed for watching Fifa WorldCup’14 39% 25% 19% 12% 2% 2% 1% GMA ESPN Balls TV ABS-CBN TV5 Fox Others GMA was most discussed for watching Fifa WorldCup’14 10% 50% 37% 3% Starhub TV Others Mio Tv MediaCorp Tv Mio TV was most discussed for watching Fifa WorldCup’14 TvOne was most discussed for watching Fifa WorldCup’14 26% 47% 7% 1% 20% TvOne ANTV K-Vision
    18. 18. Top 5 Brand FIFA’14 discussed 34% 20% 14% 7% 2% 48% 23% 16% 9% 3% INDIA PHILIPPINES 33% 21% 19% 15% 12% Singapore 53% 21% 14% 8% 4% Indonesia
    19. 19. LIFESTYLES affected by FIFA’14 • Late night Sleep was the major concern of majority of Singapore fans as most of the matches were early morning telecasts • Majority of youth & female fans also raised concern about their morning walk & fitness schedules 41% Late Night Sleep 22% Morning walk & Fitness 8% Household work 29% Spending time with girlfriend/ family Geography - Singapore
    20. 20. WORKLIFE affected by FIFA’14 • Many Singaporeans stated in their post that they are getting late for the office 38% late for Office 27% Match Discussion at office 14% Stock Brokers take breaks to watch the match 21% Delayed Scheduled Appointment Geography - Singapore
    21. 21. FOOD / BEVERAGES / SPORTSBARs affected by FIFA’14 Hungry Between Match 16% Dinning with Beer & Food with match 34% Teams Fasting /Ramzan during football 22% Post Match Party 28% Geography - Singapore
    22. 22. Worldwide Key Insights FIFA 2014 • ARGENTINA was the most talked finalist during FIFA’14 world cup • Brazil vs Chile & Suarez in game bite are most discussed events of Fifa 2014. • Steep hike in chatters were observed in overall Fifa 2014 discussions after the inauguration ceremony • Day by day promotional discussion around Fifa 2014, was diminishing whereas steep hike was seen in Fifa 2014 players discussion post Inaugural match • Men were more dominant in Fifa 2014 related discussions across the world. They were more keen about match historical, players stats & performance, team updates etc. • People of all age groups were found excited for Fifa related discussions, However people having age between 25-40yrs were largely participating in Fifa 2014 related engagements • Messi dominated the 1st rank followed by Neymar on social media discussions around Fifa 2014, across the world • Brazil & Argentina was the most discussed team for Fifa 2014, across the world till date • Across the world majority of people posted about Fifa during 2nd half or extra time of the game
    23. 23. Thank You This report and the information contained there in are based on information from online social media and other publicly available data. ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect, incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or negligence, or any legal theory.

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