GMF WORKSHOP ON MOBILITY
The success of Friday Bikeday




     a view from Brussels/Europe
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
What politicians can do?

•   Regulating:
    laws and permits and urban development
•   Financing:
    own expenses, subs...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Cycle use in Europe (km/year)
Source: Eurostat 2000




   GMF Workshop. Consulting Brussels on Mobility. Portland, Septem...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Brussels in Europe
•   European legislation on environment
    limiting ozon and particulates
•   European incentives on m...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
The EU Charter of Brussels
Towns that subscribed the Charter at VeloCity 2009




  GMF Workshop. Consulting Brussels on M...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
The Charter of Brussels

Mayors and regional ministers
commit themselves to invest in bicycle policy
Call on the EU to pro...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
The Brussels capital region

•   Small but important: 1 mio inhabitants, 160 km2
•   (not) Rich: 20% of GNP vs. 20% unempl...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Ambitious targets
   for cyclists and safety

Resolution voted at the parliament (1997-2005)
 10% of all mechanical transp...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Bikepooling to school with parents




   GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by ...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Brussels bicycle plan
  and roadsafety
                                                                   NEW: Pedestrian ...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Bicycle plan evaluation 2007                                       Road safety


Painted lanes & logos 2x/4y
             ...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Critical situation for the cyclist
Schaarbeeklei in Vilvoorde/Brussel




  GMF Workshop. Consulting Brussels on Mobility....
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Cycling to and from work




  GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.by...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
The mobility week mobilises
Mobility week: 16 th till 21st September


European car free day: 22nd of September:
22 compan...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
The hypermobil card



chipcard system


   1 card for all active transportation
   incentives through taxation policy



...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
‘Ring the bell when shopping’
‘met belgerinkel naar de winkel’




                                            Villo
     ...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
The company mobility plan
A policy of obligations and support
    Obligatory when working with >200 employees
    (100 in ...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
European commissions’ support




   GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelh...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Bike to work
Better image of the company: healthy & dynamic


Less expenses:
  less parking places and cars offered by the...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Friday Bikeday
Employees cycle once a week to work,
  supported by the company


Employer subscribes (pays a fee) and save...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
The mission statement is signed ...




                                               ... the CEO (Dexia) is watching
   ...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Political choices make a difference

 •   Regulation:
     laws and permits and urban development
 •   Financing:
     own...
Benefits for all




 GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@s...
Benefits for all

•   Healthy for the individual and for the environment
•   Security in the neighbourhood and social life...
GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
Adelheid Byttebier


THANK YOU FOR YOUR ATTENTION
                                          Aknowledgments:


            ...
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  • Pp3 the success of friday bikeday

    1. 1. GMF WORKSHOP ON MOBILITY The success of Friday Bikeday a view from Brussels/Europe
    2. 2. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    3. 3. What politicians can do? • Regulating: laws and permits and urban development • Financing: own expenses, subsidies policies, taxation policy • Equalising: different modes of transport and creating opportunities for the most vulnerable citizens GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    4. 4. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    5. 5. Cycle use in Europe (km/year) Source: Eurostat 2000 GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    6. 6. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    7. 7. Brussels in Europe • European legislation on environment limiting ozon and particulates • European incentives on mobility deminuishing lethal fatalities on the road -50% 2000-10 • European parliament: resolution on Sustainable Urban Mobility Plans (23/4/9) www.epomm.eu European platform mobility management GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    8. 8. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    9. 9. The EU Charter of Brussels Towns that subscribed the Charter at VeloCity 2009 GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    10. 10. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    11. 11. The Charter of Brussels Mayors and regional ministers commit themselves to invest in bicycle policy Call on the EU to promote urban cycling Next rendez-vous in Spring 2010 at VeloCity Copenhagen The European Cyclist Federation in charge of this initiative Closely connected to the ʻBycicle policy auditʼ called Bypad www.velo-city2009.com/charter-brussels.htlm www.ecf.com www.bypad.org GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    12. 12. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    13. 13. The Brussels capital region • Small but important: 1 mio inhabitants, 160 km2 • (not) Rich: 20% of GNP vs. 20% unemployed • Interdependent: mobility to and from labor basin • Own regulation; autonomous region with own parliament and government, 19 local authorities GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    14. 14. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    15. 15. Ambitious targets for cyclists and safety Resolution voted at the parliament (1997-2005) 10% of all mechanical transport should be by bike Brussels Summit on Roadsafety (2003) reduction of the lethal fatalities by 50% from 2000 to 2010 cfr. EU Action Plan “I don’t cycle because it is not safe” 63,5% in Brussels compared to 35,1%/ Wallonia and 3,6/ in Flanders GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    16. 16. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    17. 17. Bikepooling to school with parents GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    18. 18. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    19. 19. Brussels bicycle plan and roadsafety NEW: Pedestrian plan 2010-1015 25% of all travels < 1km Bicycle plan 2005-2009 for more security and comfort 62,5% of all travels < 5 km Engeneering: black-points, cycleroutes, modal shift, shelter projects Road safety Education: First summit in 2003 schoolchildren, women, Yearly campaign in October all inhabitants Enforcement: police on the bike http://bivvweb.ipower.be/baro/Baro_NL_Main.htm GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    20. 20. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    21. 21. Bicycle plan evaluation 2007 Road safety Painted lanes & logos 2x/4y • Car speed; ex. 131km/h where 50km/h is the maximum only 4/18 routes 14/70 metros accessible • Lethal fatalities monitoring shows status quo Bicycle certificate ‘A vélo mesdames’ ‘have a taste of an other mobility’ • Controling speedlimit with camera’s does help Inventory of 60 black-points police on the bike in 12/19 communes GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    22. 22. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    23. 23. Critical situation for the cyclist Schaarbeeklei in Vilvoorde/Brussel GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    24. 24. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    25. 25. Cycling to and from work GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    26. 26. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    27. 27. The mobility week mobilises Mobility week: 16 th till 21st September European car free day: 22nd of September: 22 companies (in 2008) = 20.000 pp >30 companies in 2009 less cars on the road: from -3% to -39% Aiming at 350.000 + 300.000 commuters to and from Brussels GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    28. 28. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    29. 29. The hypermobil card chipcard system 1 card for all active transportation incentives through taxation policy GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    30. 30. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    31. 31. ‘Ring the bell when shopping’ ‘met belgerinkel naar de winkel’ Villo bicycles to rent ‘on the road’ 80 stations / 2009 180 stations / 2010 GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    32. 32. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    33. 33. The company mobility plan A policy of obligations and support Obligatory when working with >200 employees (100 in the future) Restrains depending on geographical locations with 3 zones defined depending on public transport availabilty A plan in 2 phases: diagnose and action plan GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    34. 34. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    35. 35. European commissions’ support GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    36. 36. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    37. 37. Bike to work Better image of the company: healthy & dynamic Less expenses: less parking places and cars offered by the company, deducting investments for 120% (bicycles, parkings, showers) Obligations: enterprise mobility plan GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    38. 38. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    39. 39. Friday Bikeday Employees cycle once a week to work, supported by the company Employer subscribes (pays a fee) and saves money (parking places, health employees) Competition between companies once a year 50% by bike and 50 cardrivers participate www.lifecycle.cc GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    40. 40. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    41. 41. The mission statement is signed ... ... the CEO (Dexia) is watching GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    42. 42. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    43. 43. Political choices make a difference • Regulation: laws and permits and urban development • Financing: own expenses, subsidies policies, taxation policy • Equalising: different modes of transport and creating opportunities to the most vulnerable citizens GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    44. 44. Benefits for all GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    45. 45. Benefits for all • Healthy for the individual and for the environment • Security in the neighbourhood and social life • Image of all stakeholders and economical benefits GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    46. 46. GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be
    47. 47. Adelheid Byttebier THANK YOU FOR YOUR ATTENTION Aknowledgments: Jan Pelckmans, bicycle officer Flemish region Johan Basiliades, boardmember GMF Caroline Zandbergen, VeloCity Brussels 2009 Frederik Depoorter, bike-manager Brussels region Tim Asperges, consultant Timenco Bernard Dehaye, Dexia Gauthier de Crombrugghe, creative consultant Paul Beeckmans, advisor on transport for the Greens in EP GMF Workshop. Consulting Brussels on Mobility. Portland, September 30th 2009 by adelheid.byttebier@skynet.be

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