WTF is SEO

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SEO has changed pretty dramatically since the early days. It has changed to the point that it is getting difficult to define.

This is my take on what SEO should be about.

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WTF is SEO

  1. 1. WTF ISSEO ? Ade Lewis @Teapot_Ade TEAPOT CREATIVE BrightonSEO Friday 12th April 2013
  2. 2. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  3. 3. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that itranks at the top of search engines
  4. 4. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO ?
  5. 5. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WTF IS SEO ?
  6. 6. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO is HERE TO STA
  7. 7. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that itranks at the top of search engines
  8. 8. Ade Lewis - @Teapot_Ade TEAPOT CREATIVEBrightonSEO
  9. 9. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that itranks at the top of search engines
  10. 10. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that itranks at the top of search engines
  11. 11. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  12. 12. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  13. 13. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  14. 14. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  15. 15. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  16. 16. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  17. 17. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  18. 18. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE RAY KURZWEIL
  19. 19. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  20. 20. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  21. 21. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  22. 22. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  23. 23. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  24. 24. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Usability Bran D esign ding On-page Factors Reputation Social Me Sea rch Speed dia Lo cal Site Links Trust PR Content
  25. 25. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  26. 26. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  27. 27. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  28. 28. TEAPOT CREATIVEWorldAde Lewis - @Teapot_AdePEAC
  29. 29. Ade Lewis - @Teapot_Ade TEAPOT CREATIVEBack to EARTH !
  30. 30. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Usability Bran Design ding On-page Factors Reputation earch Local S Site S peedSocial Me di a Links Trust PR Content
  31. 31. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  32. 32. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  33. 33. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  34. 34. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WHY BOTHER ?
  35. 35. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Directory Links
  36. 36. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Article Links
  37. 37. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Links
  38. 38. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content
  39. 39. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links
  40. 40. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links Article Links
  41. 41. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links Article Links TR E ACH R OU BLOGGE
  42. 42. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  43. 43. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  44. 44. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  45. 45. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WTF IS SEO ?
  46. 46. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO isn’t ... Optimising a website so that itranks at the top of search engines
  47. 47. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Maybe SEO is ... Optimising a business so that it deserves to rank at the top of search engines
  48. 48. WTF ISSEO ? Ade Lewis @Teapot_Ade TEAPOT CREATIVE BrightonSEO Friday 12th April 2013

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