WebCom Montréal - October 22, 2009
TWITTER TOOLS
For Strategic Marketing
Presented by:
Adele McAlear
@AdeleMcAlear
adele@mcalearmarketing.com
adelemcalear.com

I <3 Twitter
Joined Twitter April 27, 2007
http://www.adelemcalear.com/twitterwelcome

Basics

Rationale

Now What?
track
research monitor
find
manage analyze
+ more…

It’s the apps…
…that give Twitter power
TheNextWeb.com
http://www.flickr.com/photos/thenextweb/3346248321/

Multiple Users
•Who’s tweeting on the account?
•Indicate in bio, landing page, initials
•Discuss parameters of Tweeting
•Personal > not too personal
•Business > not confidential
•Conversational > not broadcast
•Quality > not spam
•Practicalities of account management
•Follow-backs, DMs, email notifications

Multiple Accounts
http://www.tweetdeck.com http://seesmic.com/desktop.html
•Downloadable Clients
•Multiple accounts
•Groups / Lists
•Facebook support

Multiple Accounts
http://hootsuite.com http://cotweet.com/
•Web-based
•Multiple Accounts - Users
•Assign Tasks / Workflow
•Monitor Brand Mentions
TIP: Clients Ranked by Use
http://twitstat.com/twitterclientusers.html

URL Shorteners
TIP: Set up your own shortener
protect against broken links

Social Bars
http://digg.com/tools/diggbar
http://ow.ly/socialbar

URL Tracking

Who’s There?

Do You Follow?
Twibes
TweepML
Twellow
WeFollow
Mr. Tweet
Twitter Packs http://twitterpacks.pbworks.com/
TIP: Beware of self-categorization abuse
Twitter Lists are coming… (more at the end)

What?
Search.twitter.com

Say What?!

Say What Again!
Sentiment

Say What Again!
URLS/Key Word Relevance

I Can’t Hear You!
BackType Connect: Social Conversations

Hello? McFly!
Alerts: Stay Informed

I iz Tweeting in
UR blog
Pull Tweets into Your Blog
Back Type Connect

I’ve Got Your Back

How Do You Rate?

Your Stats

Really, it’s the apps…
…that give YOU power
@dacort
@swhitley
TIP: Can’t find an app that does *just* what you want?
Build it!

The Future
Game changers for Twitter:
•Twitter Lists
•Will be more influential than Followers
•Will be used for good and evil
•Search Engine Integration
•Bing + Twitter > search by recent & relevant
•Google + Twitter > reply with search results

Thank you!
Adele McAlear
@AdeleMcAlear
Blog: adelemcalear.com
adele@mcalearmarketing.com
514.277.5623
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