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Social Media Breakfast Montreal
                                                August 25, 2010




     Turbocharge Twitt...
I <3 Twitter

        Please follow
        @AdeleMcAlear

   *insert poetic waxing about Twitter here*




              ...
Apps
The power of Twitter is in the 3rd Party Apps.
• Too many apps to cover in 30 mins
• Interactive discussion, add your...
Managing the Stream
Via
• Web
• Desktop Client
• Mobile Client


Top 20
• Now features other
services with Twitter
integra...
Via Web

          Twitter.com
          • trending topics
          • lists
          • direct account management
Via Web
            Hootsuite
            • Multiple Accounts
            • Assign Tasks / Collaboration
            • Mul...
Desktop Client

         TweetDeck
         • Most popular way to post to Twitter
         (aside from directly on the Web...
Mobile Clients
m.twitter.com                   Blackberry
                                • TwitterBerry
                 ...
Basic Search




Search.twitter.com
• Use Boolean search terms
• Search with location constraint
• RSS can be put into goo...
Twitter in your Email
                              Email Keyword Alerts
                              • TweetBeep
       ...
Search Bios




TweepSearch                             Tweepz.com
• Search keywords, including location   • Has stats on ...
Profile Analysis




Klout                           TwitterGrader
• Influence matrix              • Rankings by city, pro...
Your Stats
             TweetStats.com
             • Shows outbound activity
             • Time of day
             • Tw...
Hashtags
       WhatTheHashtag
       • Explanations
       • Analytics




                        TwapperKeeper
        ...
Crunching Data




RowFeeder
• Search, track, monitor
• Export data to spreadsheets
• Single-click Pivot tables
• Multi-ne...
Export More Data
                                    Tweetake.com
                                    • Requires Login
   ...
URL Shorteners
                           Bit.ly
                           • Custom URLS
                           • Cli...
URL Tracking




  Backtweets
  • Tracks your URL regardless of shortener
Keyword Snapshot
         Twazzup.com
         • Links
         • Dominant accounts
Lead Generation
         Needium.com
         • small and medium biz
         • service to monitor local
         tweets f...
Twitter in your posts



           QuoteURL.com
           • Arrange selected tweets into a
           single conversatio...
Push Posts to Twitter
       Social Sharing Buttons
       • New Twitter “Tweet Button”
       • AddThis / ShareThis
     ...
Twitter in your
       comments


                    Twitter in your comments
                    • ChatCatcher.com
     ...
Twitter on your site
         Publitweet.com
         • Widget translates Twitterspeak into
         plain language
      ...
Twitter Widgets

    Twitter’s own widget
    • Customize the colours to match your site.
    • You can also create a keyw...
Really, it’s the apps…
            …that give YOU power


TIP: Can’t find an app that does *just* what you want?
         ...
Shameless Promotion
   Please vote for my SXSW Panel:
Avoidng Extinction in a Digital Dark Age
        http://bit.ly/sxswE...
Thank you!

                                                   Q&A

                @AdeleMcAlear
                Blog: ad...
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Turbocharge Twitter With Apps SMBMTL 082510

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With thousands of Twitter applications available, everyone has their favourites. If you use Twitter for business, we’ll look beyond the basics to introduce apps that will make your experience more relevant and valuable to your objectives. Whether your goals are competitive intelligence, lead generation, promotion, community building, monitoring or measurement, we’ll look at tools to turbocharge Twitter.

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Transcript of "Turbocharge Twitter With Apps SMBMTL 082510"

  1. 1. Social Media Breakfast Montreal August 25, 2010 Turbocharge Twitter With Apps Presented by: Adele McAlear @AdeleMcAlear adele@mcalearmarketing.com adelemcalear.com
  2. 2. I <3 Twitter Please follow @AdeleMcAlear *insert poetic waxing about Twitter here* Joined Twitter April 27, 2007
  3. 3. Apps The power of Twitter is in the 3rd Party Apps. • Too many apps to cover in 30 mins • Interactive discussion, add your own favourites Oneforty.com • directory & ratings • toolboxes
  4. 4. Managing the Stream Via • Web • Desktop Client • Mobile Client Top 20 • Now features other services with Twitter integration, not just clients. As of August 22, 2010 http://twitstat.com/twitterclientusers.html
  5. 5. Via Web Twitter.com • trending topics • lists • direct account management
  6. 6. Via Web Hootsuite • Multiple Accounts • Assign Tasks / Collaboration • Multiple Network • integrates with Google Analytics • Freemium • Also see CoTweet Seesmic Web • Some similar functions • More networks • More languages • Free
  7. 7. Desktop Client TweetDeck • Most popular way to post to Twitter (aside from directly on the Web) • Full functionality • Syncs with iPhone, iPad • Also Facebook, LinkedIn, MySpace, Foursquare, Buzz and more • Uses Adobe Air • Also see Seesmic Desktop
  8. 8. Mobile Clients m.twitter.com Blackberry • TwitterBerry • Twitter for Blackberry • Seesmic for Blackberry iPhone • Twitter for iPhone (previously Tweetie) • Echofon • PocketTweets Android • Seesmic for iPhone • TwitterDroid • Twitter for Android • Seesmic for Android
  9. 9. Basic Search Search.twitter.com • Use Boolean search terms • Search with location constraint • RSS can be put into google Reader
  10. 10. Twitter in your Email Email Keyword Alerts • TweetBeep • Twilert • Pu.ly Twitter List Alerts • ListiMonkey.com • Email digest of any public Twitter list
  11. 11. Search Bios TweepSearch Tweepz.com • Search keywords, including location • Has stats on language • Search within your own followers • Follow from search results
  12. 12. Profile Analysis Klout TwitterGrader • Influence matrix • Rankings by city, province, country • Influencer of/Influenced by • Historical information & trends • Drill down analytics • Are they following someone by content & network
  13. 13. Your Stats TweetStats.com • Shows outbound activity • Time of day • Tweets per month • Reply stats
  14. 14. Hashtags WhatTheHashtag • Explanations • Analytics TwapperKeeper • Exportable archive
  15. 15. Crunching Data RowFeeder • Search, track, monitor • Export data to spreadsheets • Single-click Pivot tables • Multi-network support
  16. 16. Export More Data Tweetake.com • Requires Login • Followers • Friends • Favorites • Your Tweets • DM • Everything TwitterExport.com Backupify.com • No sign in • Tweets • Export followers • Many other services • Use for yourself/competitors • Freemium
  17. 17. URL Shorteners Bit.ly • Custom URLS • Click stats • Sharing Stats • Who’s Tweeting TIP: Set up your own shortener • Protect against broken links • Bit.ly now offers service to use their platform
  18. 18. URL Tracking Backtweets • Tracks your URL regardless of shortener
  19. 19. Keyword Snapshot Twazzup.com • Links • Dominant accounts
  20. 20. Lead Generation Needium.com • small and medium biz • service to monitor local tweets for needs • soft response by staff with an awareness tweet • @sebprovencher
  21. 21. Twitter in your posts QuoteURL.com • Arrange selected tweets into a single conversation • Sorts them in order • Embeddable • Permalink • No screen grabs necessary • Drag & drop URLS to assemble
  22. 22. Push Posts to Twitter Social Sharing Buttons • New Twitter “Tweet Button” • AddThis / ShareThis • Other sharing plugins Auto Tweet Post When Publishing • Twitterfeed.com • WordTwit (WordPress) • via Google Feedburner (see below) http://www.smashingmagazine.com/2009/03/04/15-useful-twitter-plugins-and-hacks-for-wordpress/ http://www.shoutmeloud.com/how-to-auto-tweet-your-blog-post-using-google-feedburner.html
  23. 23. Twitter in your comments Twitter in your comments • ChatCatcher.com • Backtype.com (backtype connect) Back Type Connect
  24. 24. Twitter on your site Publitweet.com • Widget translates Twitterspeak into plain language • Shows previews of link within your site so that they’re not linking out • Meant for visitors not on Twitter Tweetboard.com • Still in invitation-only Alpha • Brings Twitter conversation right into your blog with a side tab.
  25. 25. Twitter Widgets Twitter’s own widget • Customize the colours to match your site. • You can also create a keyword widget to bring in topic related tweets. Other widget providers • Widgetbox.com • WordPress • Create your own (see below) http://www.problogdesign.com/wordpress/how-to-create-your-own-twitter-widget/
  26. 26. Really, it’s the apps… …that give YOU power TIP: Can’t find an app that does *just* what you want? Build it! Check out these app developers: @twtFelipe @dacort @swhitley
  27. 27. Shameless Promotion Please vote for my SXSW Panel: Avoidng Extinction in a Digital Dark Age http://bit.ly/sxswExtinct Contest Starting September 1: Win one of two pairs of tickets to The Art of Marketing http://adelemcalear.com
  28. 28. Thank you! Q&A @AdeleMcAlear Blog: adelemcalear.com adele@mcalearmarketing.com 514.277.5623 Attribution-Noncommercial-Share Alike 2.5 Canada
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