Turbocharge Twitter With Apps SMBMTL 082510
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Turbocharge Twitter With Apps SMBMTL 082510



With thousands of Twitter applications available, everyone has their favourites. If you use Twitter for business, we’ll look beyond the basics to introduce apps that will make your experience more ...

With thousands of Twitter applications available, everyone has their favourites. If you use Twitter for business, we’ll look beyond the basics to introduce apps that will make your experience more relevant and valuable to your objectives. Whether your goals are competitive intelligence, lead generation, promotion, community building, monitoring or measurement, we’ll look at tools to turbocharge Twitter.



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Turbocharge Twitter With Apps SMBMTL 082510 Turbocharge Twitter With Apps SMBMTL 082510 Presentation Transcript

  • Social Media Breakfast Montreal August 25, 2010 Turbocharge Twitter With Apps Presented by: Adele McAlear @AdeleMcAlear adele@mcalearmarketing.com adelemcalear.com
  • I <3 Twitter Please follow @AdeleMcAlear *insert poetic waxing about Twitter here* Joined Twitter April 27, 2007
  • Apps The power of Twitter is in the 3rd Party Apps. • Too many apps to cover in 30 mins • Interactive discussion, add your own favourites Oneforty.com • directory & ratings • toolboxes
  • Managing the Stream Via • Web • Desktop Client • Mobile Client Top 20 • Now features other services with Twitter integration, not just clients. As of August 22, 2010 http://twitstat.com/twitterclientusers.html
  • Via Web Twitter.com • trending topics • lists • direct account management
  • Via Web Hootsuite • Multiple Accounts • Assign Tasks / Collaboration • Multiple Network • integrates with Google Analytics • Freemium • Also see CoTweet Seesmic Web • Some similar functions • More networks • More languages • Free
  • Desktop Client TweetDeck • Most popular way to post to Twitter (aside from directly on the Web) • Full functionality • Syncs with iPhone, iPad • Also Facebook, LinkedIn, MySpace, Foursquare, Buzz and more • Uses Adobe Air • Also see Seesmic Desktop
  • Mobile Clients m.twitter.com Blackberry • TwitterBerry • Twitter for Blackberry • Seesmic for Blackberry iPhone • Twitter for iPhone (previously Tweetie) • Echofon • PocketTweets Android • Seesmic for iPhone • TwitterDroid • Twitter for Android • Seesmic for Android
  • Basic Search Search.twitter.com • Use Boolean search terms • Search with location constraint • RSS can be put into google Reader
  • Twitter in your Email Email Keyword Alerts • TweetBeep • Twilert • Pu.ly Twitter List Alerts • ListiMonkey.com • Email digest of any public Twitter list
  • Search Bios TweepSearch Tweepz.com • Search keywords, including location • Has stats on language • Search within your own followers • Follow from search results
  • Profile Analysis Klout TwitterGrader • Influence matrix • Rankings by city, province, country • Influencer of/Influenced by • Historical information & trends • Drill down analytics • Are they following someone by content & network
  • Your Stats TweetStats.com • Shows outbound activity • Time of day • Tweets per month • Reply stats
  • Hashtags WhatTheHashtag • Explanations • Analytics TwapperKeeper • Exportable archive
  • Crunching Data RowFeeder • Search, track, monitor • Export data to spreadsheets • Single-click Pivot tables • Multi-network support
  • Export More Data Tweetake.com • Requires Login • Followers • Friends • Favorites • Your Tweets • DM • Everything TwitterExport.com Backupify.com • No sign in • Tweets • Export followers • Many other services • Use for yourself/competitors • Freemium
  • URL Shorteners Bit.ly • Custom URLS • Click stats • Sharing Stats • Who’s Tweeting TIP: Set up your own shortener • Protect against broken links • Bit.ly now offers service to use their platform
  • URL Tracking Backtweets • Tracks your URL regardless of shortener
  • Keyword Snapshot Twazzup.com • Links • Dominant accounts
  • Lead Generation Needium.com • small and medium biz • service to monitor local tweets for needs • soft response by staff with an awareness tweet • @sebprovencher
  • Twitter in your posts QuoteURL.com • Arrange selected tweets into a single conversation • Sorts them in order • Embeddable • Permalink • No screen grabs necessary • Drag & drop URLS to assemble
  • Push Posts to Twitter Social Sharing Buttons • New Twitter “Tweet Button” • AddThis / ShareThis • Other sharing plugins Auto Tweet Post When Publishing • Twitterfeed.com • WordTwit (WordPress) • via Google Feedburner (see below) http://www.smashingmagazine.com/2009/03/04/15-useful-twitter-plugins-and-hacks-for-wordpress/ http://www.shoutmeloud.com/how-to-auto-tweet-your-blog-post-using-google-feedburner.html
  • Twitter in your comments Twitter in your comments • ChatCatcher.com • Backtype.com (backtype connect) Back Type Connect
  • Twitter on your site Publitweet.com • Widget translates Twitterspeak into plain language • Shows previews of link within your site so that they’re not linking out • Meant for visitors not on Twitter Tweetboard.com • Still in invitation-only Alpha • Brings Twitter conversation right into your blog with a side tab.
  • Twitter Widgets Twitter’s own widget • Customize the colours to match your site. • You can also create a keyword widget to bring in topic related tweets. Other widget providers • Widgetbox.com • WordPress • Create your own (see below) http://www.problogdesign.com/wordpress/how-to-create-your-own-twitter-widget/
  • Really, it’s the apps… …that give YOU power TIP: Can’t find an app that does *just* what you want? Build it! Check out these app developers: @twtFelipe @dacort @swhitley
  • Shameless Promotion Please vote for my SXSW Panel: Avoidng Extinction in a Digital Dark Age http://bit.ly/sxswExtinct Contest Starting September 1: Win one of two pairs of tickets to The Art of Marketing http://adelemcalear.com
  • Thank you! Q&A @AdeleMcAlear Blog: adelemcalear.com adele@mcalearmarketing.com 514.277.5623 Attribution-Noncommercial-Share Alike 2.5 Canada