Turbocharge Twitter With Apps SMBMTL 082510

Social Media Breakfast Montreal August 25, 2010 Turbocharge Twitter With Apps Presented by: Adele McAlear @AdeleMcAlear adele@mcalearmarketing.com adelemcalear.com

I <3 Twitter Please follow @AdeleMcAlear *insert poetic waxing about Twitter here* Joined Twitter April 27, 2007

Apps The power of Twitter is in the 3rd Party Apps. • Too many apps to cover in 30 mins • Interactive discussion, add your own favourites Oneforty.com • directory & ratings • toolboxes

Managing the Stream Via • Web • Desktop Client • Mobile Client Top 20 • Now features other services with Twitter integration, not just clients. As of August 22, 2010 http://twitstat.com/twitterclientusers.html

Via Web Twitter.com • trending topics • lists • direct account management

Via Web Hootsuite • Multiple Accounts • Assign Tasks / Collaboration • Multiple Network • integrates with Google Analytics • Freemium • Also see CoTweet Seesmic Web • Some similar functions • More networks • More languages • Free

Desktop Client TweetDeck • Most popular way to post to Twitter (aside from directly on the Web) • Full functionality • Syncs with iPhone, iPad • Also Facebook, LinkedIn, MySpace, Foursquare, Buzz and more • Uses Adobe Air • Also see Seesmic Desktop

Mobile Clients m.twitter.com Blackberry • TwitterBerry • Twitter for Blackberry • Seesmic for Blackberry iPhone • Twitter for iPhone (previously Tweetie) • Echofon • PocketTweets Android • Seesmic for iPhone • TwitterDroid • Twitter for Android • Seesmic for Android

Basic Search Search.twitter.com • Use Boolean search terms • Search with location constraint • RSS can be put into google Reader

Twitter in your Email Email Keyword Alerts • TweetBeep • Twilert • Pu.ly Twitter List Alerts • ListiMonkey.com • Email digest of any public Twitter list

Search Bios TweepSearch Tweepz.com • Search keywords, including location • Has stats on language • Search within your own followers • Follow from search results

Profile Analysis Klout TwitterGrader • Influence matrix • Rankings by city, province, country • Influencer of/Influenced by • Historical information & trends • Drill down analytics • Are they following someone by content & network

Your Stats TweetStats.com • Shows outbound activity • Time of day • Tweets per month • Reply stats

Hashtags WhatTheHashtag • Explanations • Analytics TwapperKeeper • Exportable archive

Crunching Data RowFeeder • Search, track, monitor • Export data to spreadsheets • Single-click Pivot tables • Multi-network support

Export More Data Tweetake.com • Requires Login • Followers • Friends • Favorites • Your Tweets • DM • Everything TwitterExport.com Backupify.com • No sign in • Tweets • Export followers • Many other services • Use for yourself/competitors • Freemium

URL Shorteners Bit.ly • Custom URLS • Click stats • Sharing Stats • Who’s Tweeting TIP: Set up your own shortener • Protect against broken links • Bit.ly now offers service to use their platform

URL Tracking Backtweets • Tracks your URL regardless of shortener

Keyword Snapshot Twazzup.com • Links • Dominant accounts

Lead Generation Needium.com • small and medium biz • service to monitor local tweets for needs • soft response by staff with an awareness tweet • @sebprovencher

Twitter in your posts QuoteURL.com • Arrange selected tweets into a single conversation • Sorts them in order • Embeddable • Permalink • No screen grabs necessary • Drag & drop URLS to assemble

Push Posts to Twitter Social Sharing Buttons • New Twitter “Tweet Button” • AddThis / ShareThis • Other sharing plugins Auto Tweet Post When Publishing • Twitterfeed.com • WordTwit (WordPress) • via Google Feedburner (see below) http://www.smashingmagazine.com/2009/03/04/15-useful-twitter-plugins-and-hacks-for-wordpress/ http://www.shoutmeloud.com/how-to-auto-tweet-your-blog-post-using-google-feedburner.html

Twitter in your comments Twitter in your comments • ChatCatcher.com • Backtype.com (backtype connect) Back Type Connect

Twitter on your site Publitweet.com • Widget translates Twitterspeak into plain language • Shows previews of link within your site so that they’re not linking out • Meant for visitors not on Twitter Tweetboard.com • Still in invitation-only Alpha • Brings Twitter conversation right into your blog with a side tab.

Twitter Widgets Twitter’s own widget • Customize the colours to match your site. • You can also create a keyword widget to bring in topic related tweets. Other widget providers • Widgetbox.com • WordPress • Create your own (see below) http://www.problogdesign.com/wordpress/how-to-create-your-own-twitter-widget/

Really, it’s the apps… …that give YOU power TIP: Can’t find an app that does *just* what you want? Build it! Check out these app developers: @twtFelipe @dacort @swhitley

Shameless Promotion Please vote for my SXSW Panel: Avoidng Extinction in a Digital Dark Age http://bit.ly/sxswExtinct Contest Starting September 1: Win one of two pairs of tickets to The Art of Marketing http://adelemcalear.com

Thank you! Q&A @AdeleMcAlear Blog: adelemcalear.com adele@mcalearmarketing.com 514.277.5623 Attribution-Noncommercial-Share Alike 2.5 Canada

Turbocharge Twitter With Apps SMBMTL 082510

by Adele McAlear on Aug 25, 2010

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Turbocharge Twitter With Apps SMBMTL 082510 — Presentation Transcript