MEANING AS SIGNS. CULTURAL ENCODING.

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Linguistics. Meaning as signs. Signs. Cultural encoding. Semantic cohesion and coherence.

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MEANING AS SIGNS. CULTURAL ENCODING.

  1. 1. LINGUISTICS CONTENT 2- Meaning as sign IFDC San Luis 2013 Perez del viso, Adela
  2. 2. MEANING AS SIGN. “SIGNS establish between words and things various semantic relations of denotation, connotation or iconicity that GIVE MEANING TO THE WORLD”. CLaiRE Kramsch, Language and Culture. Oxford U.P.
  3. 3. MEANING AS SIGN. •The linguistic sign. •The meaning of sign. •Cultural “encodings”. •Semantic cohesion. •Non- arbitrary nature of signs. •Symbols.
  4. 4. THE LINGUISTIC SIGN. MEDIATION between men and environment. SIGNIFIER, SIGNIFIED, SIGN. CODE. SYMBOLS. SIGN: Neither the word nor the object: relation between the two. Nothing necessary. Arbitrariness. Asymmetrical dualism. MEANING OF SIGNS Denotation. Connotation Iconic Meaning. WHACK!, “WOW!”
  5. 5. CULTURAL ENCODINGS Every cultural community encodes their experience differently. The code “cuts” reality differently. Ex: British English and American English as regards stomach. Bavarian German and English as regards foot. Different cultural associations. Ex: Dusha and Soul (Russian/ English). ENCODING Differs according to speech and social community.
  6. 6. SEMANTIC COHESION. Cohesive devices. Co-text and Prior Text. Cohesion and Coherence. Metaphors: they have accumulated over time in a community´s store of semantic knowledge. Metonimia. ARBITRARINESS AND THE NON-ARBITRARY NATURE OF SIGNS.
  7. 7. SYMBOLS. Signs become not only naturalized but conventionalized as well. DEMOCRACY, FREEDOM, CHOICE They simplify the originally messy group of events into CONVENTIONALIZED SYMBOLS. Ex: French Revolution, May´68, The Holocaust. PASSAGE OF TIME IDEOLOGY.
  8. 8. SOURCES KRAMSCH, C Language and Culture, OXFORD U.P. 2006, P.20  NURCAN KAZAK GROUP: Language and Culture. In YouTube. THANK YOU!!

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