Search engine optimization tips
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Search Engine optimization is a fast moving industry. As such you need a full list of arsenal to help you move your website higher on Google SERP. Read the Ultimate list of SEO tips for your website.

Search Engine optimization is a fast moving industry. As such you need a full list of arsenal to help you move your website higher on Google SERP. Read the Ultimate list of SEO tips for your website.

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Search engine optimization tips Presentation Transcript

  • 1. Search Engine Optimization Tips 2013 Share this page Vtnssolutions
  • 2. Search Engine Optimization is the procedure by which you increase the visibility of your website to gain more traffic thereby resulting in more growth and sales for your business.
  • 3. If you want to increase your website growth you need an arsenal of SEO tips that can help you rank higher and get more traffic to your website.
  • 4. 1.More than 5 billions Google searches were done in 2012 alone. To be done, you need SEO.
  • 5. 2. Always set up analytics and tracking tools before you even begin optimization . This is important through out the life cycle of your website. If you don’t track, you can not measure.
  • 6. 3. Do not ever design your website without considering SEO. If you do, you will waste time and money. The best approach is to implement SEO into your website lifecycle early
  • 7. 4. The aim of every search optimization is to get to the first position.
  • 8. 5. Do not focus on ranking. Your ranking will fluctuate as search engines will attempt to determine your website value on a continuous basis therefore your ranking will change from time to time.
  • 9. 6. Rather focus your energy on conversion and growth.
  • 10. 7. Your SEO strategy should include both offline and Onsite optimization techniques.
  • 11. 8. People do not speak the same language. The way people use the internet differs from country to country and region to region. Understanding how your target market describe your product is important.
  • 12. 9. Over 200 factors affect the way your website is ranked. Here is a list of those that matters.
  • 13. 10. Producing new contents on your website will send signal to search engines that your website is functional. One way you can do this is to add a blog to your website.
  • 14. 11. Knowing your competitors is key. Type your keyword into Google and see the list of the top 10 website excluding yours. These are your competitors
  • 15. 12. In SEO, the earlier you start, the better for your website and brand. Do not put off your SEO. There is no better time to start than now.
  • 16. 13. When doing SEO, results are not immediate. You will need a minimum of 6 months before you will start seeing the results although you can see minor effects of your SEO efforts within 4weeks
  • 17. 14. SEO is never done. Do not expect the race to be a 100 meters dash. You need to continuously work on your outreach to gain more ranking.
  • 18. 15. Always audit your website. Carrying out an audit on your website will help you know what needs to be changed, adjust or removed in your SEO Effort.
  • 19. 16. SEO doesn’t need to be expensive. Sometimes good do not necessary mean expensive. Cut down on your SEO by taking an active part in it. By all means blog yourself.
  • 20. 17. In a fast moving industry like SEO, things change a lot. What works yesterday might be a taboo today. Learn to keep abreast of happening in the industry
  • 21. 18. When in doubt, get advise and tips from Google or Bing. They have guidelines and help centers
  • 22. 19. You do not need to submit your website to search engines. All website are indexed immediately after domain registration.
  • 23. 20. SEO is not about search engines alone. SEO is to help people find your website easily. So by all means optimized your website but make sure the contents are created with your target audience in mind.
  • 24. 21. In life as in SEO, quality matters. Ensure you make your website of high quality. So also is should be your link building.
  • 25. 22. SEO is not the solutions to all your problem. Do not forget email marketing, Tv advertisement and all other traditional method.
  • 26. 23. Desire first position on Google? Make sure that your website is worth it.
  • 27. On site Optimization Tips
  • 28. 24. Every Search Engine Optimization should start with a Keyword Research. Keywords are phrases people use to describe your products or services. Learn more about how to use keywords.
  • 29. 25. Keyword Research Tools. There are lot of ways you can get keyword for your website. One is the free Keyword Tool from Google or Hubspot. You can also get keyword from your customers.
  • 30. 26. Your Keyword should be able to generate enough traffic to your website and must also have commercial value.
  • 31. 27. Your Keyword should be able to generate enough traffic to your website and must also have commercial value.
  • 32. 28. Target only one Keyword per page. Use both Primary, Secondary and Tertiary keyword on your web pages.
  • 33. 29. Never ignore your Long Tail keyword. While your primary keyword is what will help your ranking, your long tail keywords will help you convert your customers.
  • 34. 30. Each page of your website should have a distinct in the right place. Place your keyword in the Title Tag, Meta description tag and H1 and inside content on your website.
  • 35. 31. Internal Links. Just as external links matters, so does your internal links. No webpage should exist in isolation. If you can’t link it to an appropriate page, delete the page.
  • 36. 32. Link out to other people. No man is an island unto himself. Always link out to other website when it is appropriate to do so.
  • 37. 33. Avoid duplicate content on your website. People and Search Engine loves unique content. If you have duplicate content, use the canonical tag.
  • 38. 34. While the web is primary text based, do not forget to use other form of content on your website like Videos, slideshare, Infographics.
  • 39. 35. Optimize your website for mobile. Mobile devices are on the increase and 1-4 people will access your website via mobile. Make sure your website is mobile responsive.
  • 40. 36. Website speed. People want information and they want it fast. If your website doesn't load up fast, you will have a high rate of abandonment.
  • 41. 37. Images are everything. Images bring life to your website but search engines can not read them. You therefore need to optimize your images to get the necessary traction from it.
  • 42. 38. Avoid broken links. Broken links hurt your website and people don’t like it. Set up your 404 page and minimum broken links to minimum.
  • 43. 39. If you must use scripts on your website, load it from external source. This is help boost your website speed and reduce workload on your server.
  • 44. 40. Reduce your website downtime to the barest minimum. One way to do this is to use a Good hosting company.
  • 45. LINK BUILDING TIPS
  • 46. 41. Quality over quantity. When it comes to link building, you need quality links in large quantity.
  • 47. 42. One way to build backlinks is by Guest posting. Create contents to post on other website related to your industry.
  • 48. 43. Go Slow. When building backlinks, build it slowly. Quality links are difficult to get and search engines knows it. If you build links too fast, you might get penalized.
  • 49. 44. When thinking of getting links, think about relationship. People gives links not website.
  • 50. 45. If you not sure where to start building links, look at your competitors profile using tools like open site explorer.
  • 51. 46. Directories might not carry much weight but since no single factor play a great role, submit your website to hand picked directories.
  • 52. 47. Use your content as linkbait and push it to the appropriate people. When they see it, they will link to you.
  • 53. 48. When it comes to links, placement matters. Avoid footer links.
  • 54. 49. Get links by sponsoring events or interview experts in your field.
  • 55. Social media
  • 56. 50. Social media may not affect ranking but SEO is all about conversion.
  • 57. 51. Be social. Create pages for yourself and your business page on Facebook, Google+, LinkedIn and Social media platform where your customers can be found.
  • 58. 52. Add social media buttons to all your webpage. It makes it easier for people to share your contents.
  • 59. Who are we? Vtns Solution is a Search Marketing company that Specialize in . Search Engine Optimization Service Pay per Click Consulting Service …At Vtnssolutions, we give your business the online advantage