‘’selected the 8 best startups from all around the globe
for a US sponsored immersion program’’ Google ‘’Avocarrot is crow...
2
George
Makkoulis
Front End Engineer
AdOps, Data
One Young World speaker
2 non-profit organizations
Conno Christou
Front ...
3
Become the leading monetization
technology for indie app developers.
Vision
4
Traditional Mobile Advertising
 Destroy user experience
 Annoy the users
 Extremely low CTRs
App developers struggle ...
5
For the first time, indie mobile app developers get control to
merge user experience with app monetization. Through the
...
6
Rewards App Installs
Native advertising done right
7
50+
Million
Monthly
Ad
Requests
traction
NOV
JAN
DEC
FEB 50000000
20000000
5324930
244290
0
8
traction
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
Nov Dec Jan Feb Mar
2x
Growt
h
month-
over-...
9
$100M+ in 5 years
Ad Impressions (M) : 1
Gross Revenue ($M) : 1
Dev Payments ($M) :
1Gross Profit (Annualized) : 1(1)
Ad...
10
Andy
Porteous
Ex – SVP Digital
Unilever
Mark Sherrington
Founder at Added Value
(sold to WPP)
David Prais
Founder at Ch...
Appendices
12
 In-house monetization teams
 Mainly monetize through IAP
 Approached by many ad networks
Big App Studios
 Struggle...
13
467
1073
1851
2819
4375
6772
10694
2011
2012
2013
2014
2015
2016
2017
Source: Gartner 2014
Ad dollars follow the transi...
14
ADVERTISERS
AGENCIES
DSP
s
SSP
s
Ad
Networ
ks
Ad
Exchanges
AVO
AUDIENCE
BIG
STUDIOS
INDIES
ADVERTISING ECOSYSTEM –
IMPR...
15
Assumptions: eCPM (R) = $, eCPM (G) = $, Fill Rate = %, G:R=, Weekly growth (Y1) = %, Weekly growth (Y2) = %, Weekly gr...
16
0
20,000
40,000
60,000
80,000
100,000
120,000
Q1 Q2 Q3 Q4
Integrated Apps (2014)
Publisher Acquisition
17
Publisher Acquisition
Marketing Channels
Social Communities
Email Marketing Paid Referrals
Content Marketing
18
Geoffrey Kretz
Kwit
”For me, Avocarrot is the
simplest way to engage my
users and generate revenue.
The 15 minutes spen...
Upcoming SlideShare
Loading in …5
×

Work Sample

298 views
207 views

Published on

A sample client did not like *strange?*

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
298
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Work Sample

  1. 1. ‘’selected the 8 best startups from all around the globe for a US sponsored immersion program’’ Google ‘’Avocarrot is crowned as The Next Big Thing’’ ad:tech
  2. 2. 2 George Makkoulis Front End Engineer AdOps, Data One Young World speaker 2 non-profit organizations Conno Christou Front End Engineer UX Design, Sales Founded 2 companies 5 years, 20 employees George Eracleous Full Stack Engineer iOS, Machine Learning, Ex software eng at Bloomberg Top achiever at Imperial College Pana Papageorgiou Full Stack Engineer Dev Ops, Android Ex software eng at Geneity High frequency algorithms
  3. 3. 3 Become the leading monetization technology for indie app developers. Vision
  4. 4. 4 Traditional Mobile Advertising  Destroy user experience  Annoy the users  Extremely low CTRs App developers struggle to make money
  5. 5. 5 For the first time, indie mobile app developers get control to merge user experience with app monetization. Through the dashboard they are able to easily customize the ad format and embed the ads natively in the natural flow of their apps. This makes the ads less intrusive, giving higher CTRs and hence more money.  Self Served  Real Time Modifications  No Coding Skills Needed Native advertising done right Activity- triggered In-Stream (beta)
  6. 6. 6 Rewards App Installs Native advertising done right
  7. 7. 7 50+ Million Monthly Ad Requests traction NOV JAN DEC FEB 50000000 20000000 5324930 244290 0
  8. 8. 8 traction 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000 Nov Dec Jan Feb Mar 2x Growt h month- over- month
  9. 9. 9 $100M+ in 5 years Ad Impressions (M) : 1 Gross Revenue ($M) : 1 Dev Payments ($M) : 1Gross Profit (Annualized) : 1(1) Ad Impressions (M) : 1 Gross Revenue ($M) : 1 Dev Payments ($M) : 1Gross Profit (Annualized) : 1(1) Ad Impressions (M) : 1 Gross Revenue ($M) : 1 Dev Payments ($M) : 1 Gross Profit (Annualized) : 1(1) Ask: $X-XM for X-X months Q4 2014 (Year 1) Q4 2016 (Year 3) Q4 2018 (Year 5) * More info in Appendice
  10. 10. 10 Andy Porteous Ex – SVP Digital Unilever Mark Sherrington Founder at Added Value (sold to WPP) David Prais Founder at Chumbo (sold to AOL) Current Investors MEDIA GROUP
  11. 11. Appendices
  12. 12. 12  In-house monetization teams  Mainly monetize through IAP  Approached by many ad networks Big App Studios  Struggle to make IAP work  Mainly monetize through ads  Huge, underperforming market Indies 0 10 20 30 40 50 60 70 More than 50 10 - 50 . 2 - 9 . I develop my own 2013 2014 Over 80% develop on their own or for a smaller organization (1-9 employees). Why indies?
  13. 13. 13 467 1073 1851 2819 4375 6772 10694 2011 2012 2013 2014 2015 2016 2017 Source: Gartner 2014 Ad dollars follow the transition to mobile
  14. 14. 14 ADVERTISERS AGENCIES DSP s SSP s Ad Networ ks Ad Exchanges AVO AUDIENCE BIG STUDIOS INDIES ADVERTISING ECOSYSTEM – IMPRESSION/DOLLAR FLOW
  15. 15. 15 Assumptions: eCPM (R) = $, eCPM (G) = $, Fill Rate = %, G:R=, Weekly growth (Y1) = %, Weekly growth (Y2) = %, Weekly growth (Y3) = % Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9) 2015 2016 2017 20182014 Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9) Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9) Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9) Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9)
  16. 16. 16 0 20,000 40,000 60,000 80,000 100,000 120,000 Q1 Q2 Q3 Q4 Integrated Apps (2014) Publisher Acquisition
  17. 17. 17 Publisher Acquisition Marketing Channels Social Communities Email Marketing Paid Referrals Content Marketing
  18. 18. 18 Geoffrey Kretz Kwit ”For me, Avocarrot is the simplest way to engage my users and generate revenue. The 15 minutes spent for integrating the extremely easy to use SDK inside my app were really worthwhile.’’ ‘’Avocarrot integrates very smoothly inside my app's design with it's white label concept, and respects my users’ privacy as it requires no extended permission.’’ "Working with the Avocarrot team is a pleasure. They totally understand how to respect user experience and this is indicated with the high engagement rates and hence revenues. Testimonials James Shrager Landlord Game Matthew Giaimo My diet Tracker

×