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A sample client did not like *strange?*

A sample client did not like *strange?*

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Work Sample Work Sample Presentation Transcript

  • ‘’selected the 8 best startups from all around the globe for a US sponsored immersion program’’ Google ‘’Avocarrot is crowned as The Next Big Thing’’ ad:tech
  • 2 George Makkoulis Front End Engineer AdOps, Data One Young World speaker 2 non-profit organizations Conno Christou Front End Engineer UX Design, Sales Founded 2 companies 5 years, 20 employees George Eracleous Full Stack Engineer iOS, Machine Learning, Ex software eng at Bloomberg Top achiever at Imperial College Pana Papageorgiou Full Stack Engineer Dev Ops, Android Ex software eng at Geneity High frequency algorithms
  • 3 Become the leading monetization technology for indie app developers. Vision View slide
  • 4 Traditional Mobile Advertising  Destroy user experience  Annoy the users  Extremely low CTRs App developers struggle to make money View slide
  • 5 For the first time, indie mobile app developers get control to merge user experience with app monetization. Through the dashboard they are able to easily customize the ad format and embed the ads natively in the natural flow of their apps. This makes the ads less intrusive, giving higher CTRs and hence more money.  Self Served  Real Time Modifications  No Coding Skills Needed Native advertising done right Activity- triggered In-Stream (beta)
  • 6 Rewards App Installs Native advertising done right
  • 7 50+ Million Monthly Ad Requests traction NOV JAN DEC FEB 50000000 20000000 5324930 244290 0
  • 8 traction 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000 Nov Dec Jan Feb Mar 2x Growt h month- over- month
  • 9 $100M+ in 5 years Ad Impressions (M) : 1 Gross Revenue ($M) : 1 Dev Payments ($M) : 1Gross Profit (Annualized) : 1(1) Ad Impressions (M) : 1 Gross Revenue ($M) : 1 Dev Payments ($M) : 1Gross Profit (Annualized) : 1(1) Ad Impressions (M) : 1 Gross Revenue ($M) : 1 Dev Payments ($M) : 1 Gross Profit (Annualized) : 1(1) Ask: $X-XM for X-X months Q4 2014 (Year 1) Q4 2016 (Year 3) Q4 2018 (Year 5) * More info in Appendice
  • 10 Andy Porteous Ex – SVP Digital Unilever Mark Sherrington Founder at Added Value (sold to WPP) David Prais Founder at Chumbo (sold to AOL) Current Investors MEDIA GROUP
  • Appendices
  • 12  In-house monetization teams  Mainly monetize through IAP  Approached by many ad networks Big App Studios  Struggle to make IAP work  Mainly monetize through ads  Huge, underperforming market Indies 0 10 20 30 40 50 60 70 More than 50 10 - 50 . 2 - 9 . I develop my own 2013 2014 Over 80% develop on their own or for a smaller organization (1-9 employees). Why indies?
  • 13 467 1073 1851 2819 4375 6772 10694 2011 2012 2013 2014 2015 2016 2017 Source: Gartner 2014 Ad dollars follow the transition to mobile
  • 14 ADVERTISERS AGENCIES DSP s SSP s Ad Networ ks Ad Exchanges AVO AUDIENCE BIG STUDIOS INDIES ADVERTISING ECOSYSTEM – IMPRESSION/DOLLAR FLOW
  • 15 Assumptions: eCPM (R) = $, eCPM (G) = $, Fill Rate = %, G:R=, Weekly growth (Y1) = %, Weekly growth (Y2) = %, Weekly growth (Y3) = % Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9) 2015 2016 2017 20182014 Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9) Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9) Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9) Ad Requests (1) Filled Requests (2) Remnant Inventory (3) Guaranteed Inventory (4) Revenue from Remnant Inv (5) Revenue from Guaranteed Inv (6) Gross Revenue (7) Developers Payments (8) Gross Profit (Loss) (9)
  • 16 0 20,000 40,000 60,000 80,000 100,000 120,000 Q1 Q2 Q3 Q4 Integrated Apps (2014) Publisher Acquisition
  • 17 Publisher Acquisition Marketing Channels Social Communities Email Marketing Paid Referrals Content Marketing
  • 18 Geoffrey Kretz Kwit ”For me, Avocarrot is the simplest way to engage my users and generate revenue. The 15 minutes spent for integrating the extremely easy to use SDK inside my app were really worthwhile.’’ ‘’Avocarrot integrates very smoothly inside my app's design with it's white label concept, and respects my users’ privacy as it requires no extended permission.’’ "Working with the Avocarrot team is a pleasure. They totally understand how to respect user experience and this is indicated with the high engagement rates and hence revenues. Testimonials James Shrager Landlord Game Matthew Giaimo My diet Tracker