SHARING

DIGITAL
IN
NUMBERS
INDONESIA
FEEL FREE TO
WATCH!
These are some digital
datas I collect from
various source:
ComScore, We Are Social,
APJII, BBG & Galu...
ONLINE POPULATION in INDONESIA

73 MILLION

73 JUTA

Source: eMarketer, 2013
INTERNET USER
*in millions

93,4
83,6
72,7
59,6

2012

2013

Source: eMarketer, 2013

2014

2015

DID YOU
KNOW?
DEMOGRAPHIC
female

male

48,4

51,5
Source: : APJII,
Profil Internet
Indonesia,
Des 2012
DEMOGRAPHIC

49

urban

rural

rural

urban

51
Source:
We Are
Social SG
JAN 2014
DEMOGRAPHIC by AGE
3,1 %

DID YOU
KNOW?

6%
9,1 %

DIGITAL IMMIGRANT

10,1 %
10,9 %

This older generation knew internet
w...
DEMOGRAPHIC by AGE
3,1 %

DID YOU
KNOW?

6%
9,1 %
10,1 %
10,9 %

INTERNET USER IS DOMINATED
By YOUNGER GENERATION
12 – 34 ...
ONLINE AUDIENCE in INDONESIA

Source:
Comscore
Media
Metrix, 2013
DEMOGRAPHIC by AGE

11,8 %
14,2 %
19 %

27 %
43 %

EMERGING

INTERNET
MARKET
ARE VERY

YOUNG
UNDER 35 yo

Source:
Comscore...
Globally,

Women are More Likely to Visit Family, Home, and Retail Sites;
Men Gravitate Towards Sports, Auto, and Technolo...
SOCIAL
NETWORKING

80,2 26,4 10,5
MILLIONS

MILLIONS

MILLIONS

5,9
MILLIONS

4,9
MILLIONS

Source:
Comscore
Media
Metrix,...
SOCIAL
NETWORKING
by percent

95,7
PERCENT

47,6
PERCENT

37,6 29,4
PERCENT

PERCENT

Source:
BBG & Galup,
Oct 2012
SOCIAL MEDIA USE
98

ANY SOCIAL NETWORK

79

FACEBOOK

59

TWITTER

INSTAGRAM

Source: We Are Social SG JAN 2014

80

41

...
SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION as
A PERCENTAGE
of THE TOTAL
POPULTION

15

AVERAGE TIME
SOCIAL MEDIA
USERS SPE...
TOP CITIES TWITTER
2,4

JAKARTA

2,3

TOKYO

2,0

LONDON

1,9

SAO PAOLO

1,8

NEW YORK

1,3

BANDUNG

1,1

PARIS
LOS ANGE...
INDONESIA is

4th LARGEST
FACEBOOK POPULATION IN THE WORLD

20 MILLION
MORE USERS THAN THE UK

Source: wikipedia 2013, Ale...
70

FACEBOOK USERS
in INDONESIA are

UNDER
25 YO
75

FACEBOOK USERS
in INDONESIA

ACCESSING
THROUGH

MOBILE
385
TWEETS

SENT
per DAY
are

Source: SEMIOCAST, JUL 2013
LINKEDIN in INDONESIA

11,01
#3

PENETRATION of ONLINE
POPULATION

FASTEST GROWING
POPULATION

2.614.214
TOTAL LINKEDIN US...
46

USER at the AGE 15-24 IS WEB VIDEO SEARCHING
Source:
ComScore
Video Metrix
2012
ALMOST HALF OF USERS

ONLINE

WHO WATCH VIDEO
ARE 15-24 yo

IN INDONESIA

Source:
ComScore
Video Metrix
2012
18 MINUTES
TIME ON SITE PER SESSION

Source:
Youtube,
2013
900.000

HOURS OF VIDEO VIEWED/DAY
Source:
Youtube,
2013
NEWS
READING

Minutes Spent per visitor on
News/information category:
WORLD-WIDE
VIETNAM
INDONESIA
SINGAPORE

Source:
Coms...
THE BIG PLAYER in INDONESIA

1

DETIK.COM

2 KOMPAS.COM
3
4
5

VIVA.CO.ID

TRIBUNNEWS.COM

MERDEKA.COM

6KAPANLAGI.COM
7OK...
DETIK.COM

KOMPAS.COM

VIVA.CO.ID

Source:
ALEXA.com
Jan 2014
BLOG

800-900
Articles per day (Dec’2013)

223.020
Members (Jan’ 2014)

982.918
Total Published Content Dec’2013

JAN’2014...
HIGHLIGHT on ONLINE PURCHASE

7,4*
5,9

3,1

4,6

10%

digital buyers in Indonesia
percentage of Internet user

* In milli...
MOST USED E-COMMERCE SITES

50

FACEBOOK

49,2

KASKUS

19,5

GROUPON

13,6

TOKOBAGUS

LIVINGSOCIAL
AMAZON

8,9
8,5
Sourc...
11
ONLINE CONSUMER is GROWING
in INDONESIA

Source:
Survei Index
E-Commerce,
Rakuten
2013
USD239 or
IDR 2,3
MILLION

THE AVERAGE MONEY SPENT
in INDONESIA

Source:
Survei Index
E-Commerce,
Rakuten
2013
54,1
USE SMARTPHONES TO SHOP
ONLINE
(in past 3 months)

Source:
Mastercard’s
Index for 2012
INDONESIAN LIKES TO..

78
SHARE PRODUCT VIA SOCIAL MEDIA

14

ONLINE SHOPPING BY HP/TABLET/GADGET

28
SHOPPERS STILL BUY O...
MOST BOUGHT PRODUCT
female

IN PERCENT

male

CLOTHING

71,1
2,1
8,7
3,8

11,1

2,2
5,0

39,1

TICKET FOR
TRIP/SHOW

39,1
...
PAYMENT ONLINE

70

BANK TRANSFER

41

KLIK BCA

30

CREDIT CARD

24

CASH on DELIVERY

MANDIRI INTERNET

15

Source:
Sour...
5 HOURS
27 MINUTES
AVERAGE TIME THAT INTERNET USER SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
Source:
W...
14%

MOBILE INTERNET PENETRATION AS A PERCENTAGE
OF TOTAL POPULATION

Source:
We Are
Social SG
JAN 2014
2 HOURS 30 MINUTES
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING
MOBILE INTERNET EACH DAY
Source:
We Are
Social SG
J...
23

SMARTPHONE

77

FEATURE PHONE

Source: Nielsen, Sept 2013
Source:
We Are
Social SG
JAN 2014
Source:
We Are
Social SG
JAN 2014
Source:
We Are
Social SG
JAN 2014
Source:
We Are
Social SG
JAN 2014
QUESTIONS?
THANK YOU
Seno Pramuadji
Digital Creative & Social Media Enthusiast

Twitter: @seno_pramuadji
www.about.me/senopramuadji
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  1. 1. SHARING DIGITAL IN NUMBERS INDONESIA
  2. 2. FEEL FREE TO WATCH! These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc
  3. 3. ONLINE POPULATION in INDONESIA 73 MILLION 73 JUTA Source: eMarketer, 2013
  4. 4. INTERNET USER *in millions 93,4 83,6 72,7 59,6 2012 2013 Source: eMarketer, 2013 2014 2015 DID YOU KNOW?
  5. 5. DEMOGRAPHIC female male 48,4 51,5 Source: : APJII, Profil Internet Indonesia, Des 2012
  6. 6. DEMOGRAPHIC 49 urban rural rural urban 51 Source: We Are Social SG JAN 2014
  7. 7. DEMOGRAPHIC by AGE 3,1 % DID YOU KNOW? 6% 9,1 % DIGITAL IMMIGRANT 10,1 % 10,9 % This older generation knew internet when they were an adult. Need to learn and adapt 11,8 % 14,2 % 11,6 % DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyber 10,9 % 9,9 % Source: : APJII, Profil Internet Indonesia, Des 2012
  8. 8. DEMOGRAPHIC by AGE 3,1 % DID YOU KNOW? 6% 9,1 % 10,1 % 10,9 % INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years old (58,4 %) 11,8 % 14,2 % 11,6 % 10,9 % 9,9 % Source: : APJII, Profil Internet Indonesia, Des 2012
  9. 9. ONLINE AUDIENCE in INDONESIA Source: Comscore Media Metrix, 2013
  10. 10. DEMOGRAPHIC by AGE 11,8 % 14,2 % 19 % 27 % 43 % EMERGING INTERNET MARKET ARE VERY YOUNG UNDER 35 yo Source: Comscore Media Metrix, 2013
  11. 11. Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo Source: Comscore Media Metrix, 2013
  12. 12. SOCIAL NETWORKING 80,2 26,4 10,5 MILLIONS MILLIONS MILLIONS 5,9 MILLIONS 4,9 MILLIONS Source: Comscore Media Metrix, 2013
  13. 13. SOCIAL NETWORKING by percent 95,7 PERCENT 47,6 PERCENT 37,6 29,4 PERCENT PERCENT Source: BBG & Galup, Oct 2012
  14. 14. SOCIAL MEDIA USE 98 ANY SOCIAL NETWORK 79 FACEBOOK 59 TWITTER INSTAGRAM Source: We Are Social SG JAN 2014 80 41 GOOGLE+ LINKEDIN 93 33 15 39 32 12 74 OWN AN ACCOUNT USED in THE PAST MONTH
  15. 15. SOCIAL INDICATORS SOCIAL MEDIA PENETRATION as A PERCENTAGE of THE TOTAL POPULTION 15 AVERAGE TIME SOCIAL MEDIA USERS SPEND EACH DAY PERCENTAGE of MOBILE USERS USING SOCIAL MEDIA APPS on THEIR HOME 2H54M 74 PERCENTAGE of MOBILE USERS USING LOCATIONBASED SERVICES 32
  16. 16. TOP CITIES TWITTER 2,4 JAKARTA 2,3 TOKYO 2,0 LONDON 1,9 SAO PAOLO 1,8 NEW YORK 1,3 BANDUNG 1,1 PARIS LOS ANGELES CHICAGO RIYADH 0,9 0,9 0,8 Source: Social Bakers,Forbes
  17. 17. INDONESIA is 4th LARGEST FACEBOOK POPULATION IN THE WORLD 20 MILLION MORE USERS THAN THE UK Source: wikipedia 2013, Alexis Gravel
  18. 18. 70 FACEBOOK USERS in INDONESIA are UNDER 25 YO
  19. 19. 75 FACEBOOK USERS in INDONESIA ACCESSING THROUGH MOBILE
  20. 20. 385 TWEETS SENT per DAY are Source: SEMIOCAST, JUL 2013
  21. 21. LINKEDIN in INDONESIA 11,01 #3 PENETRATION of ONLINE POPULATION FASTEST GROWING POPULATION 2.614.214 TOTAL LINKEDIN USERS RANK 18 Socialbakers (Global,2014) 3 INDUSTRY OIL & ENERGY, TELECOMMUNICATION, TI & SERVICE Source: Linkedin 2012, Socialbakers 2013
  22. 22. 46 USER at the AGE 15-24 IS WEB VIDEO SEARCHING Source: ComScore Video Metrix 2012
  23. 23. ALMOST HALF OF USERS ONLINE WHO WATCH VIDEO ARE 15-24 yo IN INDONESIA Source: ComScore Video Metrix 2012
  24. 24. 18 MINUTES TIME ON SITE PER SESSION Source: Youtube, 2013
  25. 25. 900.000 HOURS OF VIDEO VIEWED/DAY Source: Youtube, 2013
  26. 26. NEWS READING Minutes Spent per visitor on News/information category: WORLD-WIDE VIETNAM INDONESIA SINGAPORE Source: Comscore Media Metrix, 2013 69,7 194,8 75,9 55,7
  27. 27. THE BIG PLAYER in INDONESIA 1 DETIK.COM 2 KOMPAS.COM 3 4 5 VIVA.CO.ID TRIBUNNEWS.COM MERDEKA.COM 6KAPANLAGI.COM 7OKEZONE.COM 8 9 LIPUTAN6.COM TEMPO.CO 10 BOLA.NET Source: ALEXA.com Jan 2014
  28. 28. DETIK.COM KOMPAS.COM VIVA.CO.ID Source: ALEXA.com Jan 2014
  29. 29. BLOG 800-900 Articles per day (Dec’2013) 223.020 Members (Jan’ 2014) 982.918 Total Published Content Dec’2013 JAN’2014  18.588 posts 230.156 Total Facebook likes 292.521 Twitter follower RANK 29 Alexa.com (Jan’2014) Source: Kompasiana TEAM
  30. 30. HIGHLIGHT on ONLINE PURCHASE 7,4* 5,9 3,1 4,6 10% digital buyers in Indonesia percentage of Internet user * In millions 9% 6,7% 2012 8% 2013 2014 2015 Source: eMarketer Jan 2013
  31. 31. MOST USED E-COMMERCE SITES 50 FACEBOOK 49,2 KASKUS 19,5 GROUPON 13,6 TOKOBAGUS LIVINGSOCIAL AMAZON 8,9 8,5 Source: Veritrans & Dailysocial, 2012
  32. 32. 11 ONLINE CONSUMER is GROWING in INDONESIA Source: Survei Index E-Commerce, Rakuten 2013
  33. 33. USD239 or IDR 2,3 MILLION THE AVERAGE MONEY SPENT in INDONESIA Source: Survei Index E-Commerce, Rakuten 2013
  34. 34. 54,1 USE SMARTPHONES TO SHOP ONLINE (in past 3 months) Source: Mastercard’s Index for 2012
  35. 35. INDONESIAN LIKES TO.. 78 SHARE PRODUCT VIA SOCIAL MEDIA 14 ONLINE SHOPPING BY HP/TABLET/GADGET 28 SHOPPERS STILL BUY ON STORE/OFFLINE Source: Survei Index E-Commerce, Rakuten 2013
  36. 36. MOST BOUGHT PRODUCT female IN PERCENT male CLOTHING 71,1 2,1 8,7 3,8 11,1 2,2 5,0 39,1 TICKET FOR TRIP/SHOW 39,1 NOTEBOOK 39,1 11 BOOKS ELECTRONIC GADGET SHOES 0,3 COSMETIC 0,8 BOOKING 4,8 39,1 HANDPHONE BAGS 5,2 39,1 TOYS 9,0 8,8 0,3 4,7 4,6 Source: APJII 2012
  37. 37. PAYMENT ONLINE 70 BANK TRANSFER 41 KLIK BCA 30 CREDIT CARD 24 CASH on DELIVERY MANDIRI INTERNET 15 Source: Source: Veritrans & APJII Dailysocial 2012
  38. 38. 5 HOURS 27 MINUTES AVERAGE TIME THAT INTERNET USER SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP Source: We Are Social SG JAN 2014
  39. 39. 14% MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION Source: We Are Social SG JAN 2014
  40. 40. 2 HOURS 30 MINUTES AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY Source: We Are Social SG JAN 2014
  41. 41. 23 SMARTPHONE 77 FEATURE PHONE Source: Nielsen, Sept 2013
  42. 42. Source: We Are Social SG JAN 2014
  43. 43. Source: We Are Social SG JAN 2014
  44. 44. Source: We Are Social SG JAN 2014
  45. 45. Source: We Are Social SG JAN 2014
  46. 46. QUESTIONS?
  47. 47. THANK YOU Seno Pramuadji Digital Creative & Social Media Enthusiast Twitter: @seno_pramuadji www.about.me/senopramuadji

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