Era of the Virtual Office by Adeel Qurashi
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Era of the Virtual Office by Adeel Qurashi

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In the past decade, smartphones have experienced a tremendous growth. Smartphones are gaining their momentum with an expected growth rate of 30% every year up until 2012. ...

In the past decade, smartphones have experienced a tremendous growth. Smartphones are gaining their momentum with an expected growth rate of 30% every year up until 2012.

As a result smartphones are changing the way people communicate and conduct businesses. The concept of the virtual office is one the rise, which will dramatically change the perception of work. Work will no longer be someplace you go, but something you do.

The research examined the effects of these developments on the generations that are part of the contemporary workforce, the Baby Boomers, Gen X and Gen Y.

Research found out that Smartphone users are really not that different among each other.

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    Era of the Virtual Office by Adeel Qurashi Era of the Virtual Office by Adeel Qurashi Presentation Transcript

    • The Era of the Virtual Office An investigation into the rise of smartphones and its effects on Baby Boomers, Gen X and Gen Y
    • Researchinvestigatedhow smartphoneshave affected people and businesses Moreover the investigation analysed how the threeactive generations in the workforce are dealing with the change
    • Content Prologue Objective & Method Sampling & Quotas General Findings Key Findings
    • Prologue The Era of the Virtual Office
    • The world has become “a global village” Preece, 1994 5 Prologue
    • 1.8 billion People are connected to internet Internet World Statistics, 2010 6 Prologue
    • Connectivity in the past only took place behind a desktop computer However, Laptops & Smartphones have significantly changed how we connect with others 7 Prologue
    • Approximately 172 million Smartphones were sold in 2009 Smartphones are expected to form 46% of all mobile handset sales by 2013 Gartner, 2010 8 Prologue
    • Historical sales figures X million units Best, 2007 Gartner, 2010CIA, 2006 Strategy Analytics, 2010 Davies, 2008 9 Prologue
    • $ 150 billion $ 39 billion 2014 2007 Value Smartphone Market Marketsand Markets, 2010 Telecom Redux, 2008 10 Prologue
    • Growth in Smartphone usage has impacted how we conduct our activities 11 Prologue
    • “The 20th century office is dead” Genova, 2010 12 Prologue
    • “Locationis becoming less important to organizations as work is becoming somethingyou do, notsomeplaceyou go” Helms and Raiszadeh, 2002 13 Prologue
    • More companies than ever are changing the way they work Affected by changingbusiness environment, newtechnology and differentemployeeexpectations 14 Prologue
    • Evolution of Workers Factory Workers Born in the 18th century Extension of the machine Reward in cash Office workers Born in the 20th century Fixed responsibilities Reward in cash and incentives Knowledge workers Born in the 21st century Outcome is more important than activities Reward in cash, incentives, trust and freedom 15 Prologue
    • New technology and different mentality has enabled people to no longer occupy a particular space every single day, Equipped with phones, internet and laptops, people can choose where and when to work Duffy, 1997 16 Prologue
    • Generational Differences Baby Boomers Born between 1946 – 1964 Workaholics Desire quality Question authority In person Feedback is not appreciated Money Title Recognition Work Ethics & Values Communication Feedback & Reward Glass (2008), Hammill (2005), Heffernan (2006), Lamm and Meeks, (2009), Leitschuh (2007) Macky et al (2008); Smola and Sutton (2002) 17 Prologue
    • Generational Differences Generation X Born between 1965 – 1980 Eliminate the task Want structure and direction Sceptical Direct & Immediate Regular feedback Freedom is best reward Work Ethics & Values Communication Feedback & Reward Glass (2008), Hammill (2005), Heffernan (2006), Lamm and Meeks, (2009), Leitschuh (2007) Macky et al (2008); Smola and Sutton (2002) 18 Prologue
    • Generational Differences Generation Y Born between 1981 – 1999 Multitasking Entrepreneurial Tolerant Goal oriented Digital Immediate feedback Meaningful work Freedom Work Ethics & Values Communication Feedback & Reward Glass (2008), Hammill (2005), Heffernan (2006), Lamm and Meeks, (2009), Leitschuh (2007) Macky et al (2008); Smola and Sutton (2002) 19 Prologue
    • Each generation approaches technologydifferently, based on their beliefs and attitudes towards life and change Rosen, 2004 20 Prologue
    • The question remains how does the rise of smartphones affect the technology acceptance among the three generations 21 Prologue
    • Aim &Methodology The Era of the Virtual Office
    • Aim The aim of this research is to identify the effects of smartphones on Baby Boomers, Generation X and Generation Y in the changing work environment. 23 Aim & Methodology
    • Methodology The research was conducted using a self administered on-line questionnaire The survey took place between August 27th and September 12th of 2010 24 Aim & Methodology
    • Sampling &Quota The Era of the Virtual Office
    • Sampling The study was open to respondents from all regions The study focussed on smartphone users, however data was collected from non users 26 Sampling & Quota
    • 435 Respondents 27 Sampling & Quota
    • General findings The Era of the Virtual Office
    • 54% Males 46% Females 29 General Findings
    • Response per generation 30 General findings
    • Key findings The Era of the Virtual Office
    • Owner of Smartphone 32 Key findings
    • Adoption of Smartphone 33 Key findings
    • Usage of Smartphone 34 Key findings
    • Location of using a Smartphone 35 Key findings
    • do not prevent the use of smartphones Operating cost Smartphone is essential 36 Key findings
    • Smartphones: efficient and organisedwork tool 37 Key findings
    • Use Smartphones outside work 38 Key findings
    • Use Smartphones outside work 39 Key findings
    • More Information and figures are availableonline Please visit http://research.adeel.eu