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In the past decade, smartphones have experienced a tremendous growth. Smartphones are gaining their momentum with an expected growth rate of 30% every year up until 2012.
As a result smartphones are changing the way people communicate and conduct businesses. The concept of the virtual office is one the rise, which will dramatically change the perception of work. Work will no longer be someplace you go, but something you do.
The research examined the effects of these developments on the generations that are part of the contemporary workforce, the Baby Boomers, Gen X and Gen Y.
Research found out that Smartphone users are really not that different among each other.