Adedoyin Soremekun created this portfolio document to be submitted with a boring CV when I applied for a Creative Director position recently.

1. CRE8IVO’S
P O R T F O L por$olio
IO
A D E D OY I N P. S O R E M E K U N
B R A N D C O M M U N I C AT I O N S F A N AT I C

2. ABOUT
Doyin is a Brand Storyteller; his forte is Visual
Communications and Creative Direction for
Digital Enterprise, as he is also very passionate
about Photography, Music and Fashion.
He is an Economics graduate whose love for
Graphic Design shifted his paradigm into
Brand Consulting.
His experience cuts across Management
Consulting, Fashion, and more recently Ecommerce, where he has used Graphic Design
to tell stories and solve problems.
I know something you don’t!
2
He is a Mentor, Teacher, Risk-taker and nonconformist , always looking for the next
challenge.
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3. ABOUT
ENTREPRENEUR
I started a fashion label in 2003, and
went on to broker its first Million
Naira deal with Standard
Chartered Bank in 2007.
I managed the operation process,
quality control and designs with 3
members of staff.
I also handpicked and led a team of
organizers for the label’s debut
fashion show titled ‘Sometime in
April’ in 2010.
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4. WORK
BRAND DEVELOPMENT | BRAND STRATEGY | CREATIVE DIRECTION | DIGITAL STRATEGY
BRAND DEVELOPMENT
WEB (UI/UX) DESIGN
BRAND DEVELOPMENT
WEB (UI/UX) DESIGN
BRAND AND COMMUNICATIONS
MANAGEMENT
BRAND DEVELOPMENT BRAND
AND COMMUNICATIONS
MANAGEMENT
BRAND DEVELOPMENT BRAND
AND COMMUNICATIONS
MANAGEMENT
BRAND AND COMMUNICATIONS
MANAGEMENT
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5. WORK
K E N YA
HELLOFOOD.COM
ONLINE FOOD DELIVERY PLATFORM
LEADING POSITION IN 32
COUNTRIES ACROSS THE GLOBE
20%
MOROCCO
OF TOTAL ORDERS GENERATED SINCE
INCEPTION
MARCH 2013
25%
INCREASE IN CONVERSION RATE
SINCE DEPLOYMENT
AUGUST 2013
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GHANA
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6. WORK
C R E AT I V E A G E N C Y
BRAND DEVELOPMENT
B
A
B
C
R A N D I D E N T I T Y
R T D I R E C T I O N
R A N D P L A N N I N G
O R P O R A T E C O M M S
DIGITAL STRATEGY
W E B
D E S I G N
A N D
D E V E L O P M E N T
S O X L
–
M E D I A
S T R A T E G Y
FACEBOOK, TWITTER, LINKEDIN, BEHANCE
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7. WORK
SIMU24.COM
ONLINE MOBILE
AIRTIME RECHARGE
P L AT F O R M
BRAND DEVELOPMENT
B R A N D I D E N T I T Y
A R T D I R E C T I O N
DIGITAL STRATEGY
W E B
D E S I G N
A N D
D E V E L O P M E N T
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8. WORK
FASHION E-COMMERCE
NEW IN THE NIGERIAN
MARKET FROM SOUTH AFRICA
WITH MAJOR DISTRIBUTION
DEAL WITH POLO SA
BRAND DEVELOPMENT
TA M O S
B R A N D
A R T D I
C O R P O
H O P P I N G . C O M
I D E N T I T Y
R E C T I O N
R AT E C O M M S
DIGITAL STRATEGY
W E B
D E S I G N
A N D
D E V E L O P M E N T
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9. WORK
PROFESSIONAL CLEANING
SERVICES
BRAND DEVELOPMENT
B
A
B
C
R A N D
R T D I
R A N D
O R P O
I D E N T I T Y
R E C T I O N
P L A N N I N G
R AT E C O M M S
DIGITAL STRATEGY
W E B
D E S I G N
A N D
D E V E L O P M E N T
S O X L
M E D I A
S T R AT E G Y
9
–
FACEBOOK ETC.
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10. WORK
V E H I C L E S PA R E PA R T S
D E A L E R A N D R E PA I R A N D
M A I N T E N A N C E C O M PA N Y
MOTOMI.COM.NG
BRAND DEVELOPMENT
B
A
B
C
R A N D
R T D I
R A N D
O R P O
I D E N T I T Y
R E C T I O N
P L A N N I N G
R AT E C O M M S
DIGITAL STRATEGY
W E B
D E S I G N
A N D
D E V E L O P M E N T
S O X L
M E D I A
S T R AT E G Y
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–
FACEBOOK ETC.
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11. OTHER
PROJECTS
L A U N C H C A M PA I G N F O R A L C O H O L I C B E V E R A G E
BRIEF:
POSITION JACK COLSON BLENDED
WHISKEY AS A DRINK FOR WOMEN
RATIONALE:
WOMEN WHO CONSUME ALCOHOL
ARE CRITICISED IN THE SOCIETY
BIG IDEA:
WOMEN SHOULD BE ABLE TO ATTAIN
SELF ACTUALISATION WITHOUT
PREJUDICE
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12. TESTIMONIALS
“…Adedoyin: well done! Role model for the rest of the world.”
- Dr. Johannes Bruder MD Rocket Internet GmbH
“Great Ideas. Great concept. BOLD output + Creatives. Well
done.”
- Franklin Ozekhome HEAD OF MARKETING Insight GREY
“…Adedoyin is our creative superstar for HF Africa, here in NG…”
- Joe Falter CEO Hellofood Africa Rocket Internet GmbH
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13. C O N TA C T S
0803 110 2715
@SOREX2
SOREMEKUN ADEDOYIN
GETCRE8IVO@GMAIL.COM
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