Earning more from your blog

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Earn more from your blog by maximising earnings. Optimize ad placement and structure.

Earn more from your blog by maximising earnings. Optimize ad placement and structure.

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  • REGISTER YOUR OWN DOMAIN NAME
  • Bloggers have been awarded the same rights as journalists. Carry this responsibility ethically.
  • Bloggers have been awarded the same rights as journalists. Carry this responsibility ethically.
  • Bloggers have been awarded the same rights as journalists. Carry this responsibility ethically.
  • Bloggers have been awarded the same rights as journalists. Carry this responsibility ethically.

Transcript

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Bloggers Seminar
    Maximizing Earnings
    Sean Riley, CEO of AD:DYNAMO
  • 6. Why Blog?
    Shits & Giggles
    Enhance public profile
    Drive traffic to your primary business
    Revenue stream
  • 7. FACT #1: Cover relevant themes that have significant interest
    Search volumes on keywords are a great indicator to help you tailor your Blog to globally relevant topics that will serve sufficient traffic.
    https://adwords.google.com/select/KeywordToolExternal
    www.alexa.com
  • 8. FACT #2: Be aware of your competition
    Your blog may be great, but the competition may be better. Understand your competition & the reasons for their success.
    www.alexa.com
  • 9. FACT #3: Go Global
    Without targeting a global audience your blog will, in all likelihood, never serve as a significant revenue stream.
  • 10. Monetization
    +Automated Revenue Stream
    +Instant Revenue
    +Complements CPM for unsold inventory
    - Earnings not comparable to CPM
    +Best Revenue
    -Sales & Back Office Requirements
    +Potentially Good Revenue
    -Blog loses independence
  • 11. Earning Trends
  • 12. Ad Setup
    Ads that complement your Blog creative perform better (5x higher CTR compared to contrasting ads)
    Image ads perform better than text ads
    If you have multiple channels on a page, set some to text, some to image to ensure variety
    Text ads with no border perform better
  • 13. Ad Sizes
    Larger ad channels perform better: Consider reducing advertising channels but making them bigger.
    160x600 & 160x600 on the right does particularly well.
    468x60 text with no border embedded in the middle of your Blog Post does very well
  • 14. Are my ads performing?
    A page CTR of 0.12% is the industry average for contextual ads
    Unique users have a huge impact on earnings: traffic alone is not a good measure.
  • 15. Site Targeted Advertising
    Most SA blogs would not meet the qualifying criteria of 1 Million ads served per month.
    AdGator does qualify & through this relationship your blog can be a named channel.
    +
  • 16.
  • 17.
  • 18. The Future
    Mobile Advertising
    Introduction of CPA advertising
    International advertisers
    Live CPM Marketplace launches 1 March
  • 19. Thank You