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Bloggers Seminar Maximizing Earnings Sean Riley, CEO of AD:DYNAMO
Why Blog? Shits & Giggles Enhance public profile Drive traffic to your primary business Revenue stream
FACT #1: Cover relevant themes that have significant interest Search volumes on keywords are a great indicator to help you tailor your Blog to globally relevant topics that will serve sufficient traffic. https://adwords.google.com/select/KeywordToolExternal www.alexa.com
FACT #2: Be aware of your competition Your blog may be great, but the competition may be better. Understand your competition & the reasons for their success. www.alexa.com
FACT #3: Go Global Without targeting a global audience your blog will, in all likelihood, never serve as a significant revenue stream.
Monetization +Automated Revenue Stream +Instant Revenue +Complements CPM for unsold inventory - Earnings not comparable to CPM +Best Revenue -Sales & Back Office Requirements +Potentially Good Revenue -Blog loses independence
Ad Setup Ads that complement your Blog creative perform better (5x higher CTR compared to contrasting ads) Image ads perform better than text ads If you have multiple channels on a page, set some to text, some to image to ensure variety Text ads with no border perform better
Ad Sizes Larger ad channels perform better: Consider reducing advertising channels but making them bigger. 160x600 & 160x600 on the right does particularly well. 468x60 text with no border embedded in the middle of your Blog Post does very well
Are my ads performing? A page CTR of 0.12% is the industry average for contextual ads Unique users have a huge impact on earnings: traffic alone is not a good measure.
Site Targeted Advertising Most SA blogs would not meet the qualifying criteria of 1 Million ads served per month. AdGator does qualify & through this relationship your blog can be a named channel. +