Pitching To Bloggers

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10 minute guidelines for communications professionals to pitch to bloggers. Written by PR professionals who are also bloggers and understand it from both angles.

10 minute guidelines for communications professionals to pitch to bloggers. Written by PR professionals who are also bloggers and understand it from both angles.

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  • Really helpful points to remember when reaching out to bloggers. Well done.
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Transcript

  • 1. (With thanks to Adrienne Royer of www.adrienneroyer.com & Rachel Steinberg of www.recentlylaidoff.com )
  • 2.
    • Bloggers are influencers, connectors & mavens.
    • Bloggers break news before traditional media.
    • Bloggers usually have a niche or topic focus.
    • If you ignore them, they will post anyway.
  • 3.
    • Use blog search engines to find blogs about your topic. (Blogpulse, Technorati or Google)
    • Read. Read. Read.
    • “ Bloggers get terribly angry -- like they should -- if you pitch something that has no relevancy to their blog or angle.”
    • --Rachel Steinberg, blogger
  • 4.
    • Don’t pitch in the comment sections. “It’s horrible. Rude. Annoying.” -Rachel Steinberg
    • E-mail is best, or sometimes Twitter.
    • Don’t just send a press release.
    • Don’t give embargoed information. Ask first.
  • 5.
    • First, address the blogger by name and reference why you’re pitching them.
    • Next, make the pitch, and reference the attached press release.
    • Personalize the message, but keep it short and concise.
  • 6.
    • “ The key to all social media is building a relationship--not selling a product, promoting a cause or placing a story.”
    • --Adrienne Royer, blogger
  • 7.
    • Blogger relations does not equal media relations.
    • Bloggers are not one-size-fits-all.
    • E-mailing a press release is not blogger relations.
    • Blogger relations is about building relationships, not getting a hit on the Web.
  • 8.
    • What to do when bloggers mention you:
    • http://adrienneroyer.com/2008/06/16/what-to-do-when-the-blogs-mention-you/
    • Case study from Todd Defren at PR Squared:
    • http://www.prsquared.com/2009/02/blogger_relations_and_social_m.html
    • Brian Solis on Blogger Relations: http://www.briansolis.com/2008/03/10-steps-to-building-better-blogger.html