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(With thanks to Adrienne Royer of  www.adrienneroyer.com   &  Rachel Steinberg of  www.recentlylaidoff.com )
<ul><li>Bloggers are influencers, connectors & mavens. </li></ul><ul><li>Bloggers break news before traditional media. </l...
<ul><li>Use blog search engines to find blogs about your topic. (Blogpulse, Technorati or Google) </li></ul><ul><li>Read. ...
<ul><li>Don’t pitch in the comment sections.  “It’s horrible.  Rude.  Annoying.”  -Rachel Steinberg </li></ul><ul><li>E-ma...
<ul><li>First, address the blogger by name and reference why you’re pitching them. </li></ul><ul><li>Next, make the pitch,...
<ul><li>“ The key to all social media is building a relationship--not selling a product, promoting a cause or placing a st...
<ul><li>Blogger relations does not equal media relations. </li></ul><ul><li>Bloggers are not one-size-fits-all. </li></ul>...
<ul><li>What to do when bloggers mention you: </li></ul><ul><li>http://adrienneroyer.com/2008/06/16/what-to-do-when-the-bl...
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Pitching To Bloggers

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10 minute guidelines for communications professionals to pitch to bloggers. Written by PR professionals who are also bloggers and understand it from both angles.

Published in: Business, Technology, Design
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  • Really helpful points to remember when reaching out to bloggers. Well done.
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Transcript of "Pitching To Bloggers"

  1. 1. (With thanks to Adrienne Royer of www.adrienneroyer.com & Rachel Steinberg of www.recentlylaidoff.com )
  2. 2. <ul><li>Bloggers are influencers, connectors & mavens. </li></ul><ul><li>Bloggers break news before traditional media. </li></ul><ul><li>Bloggers usually have a niche or topic focus. </li></ul><ul><li>If you ignore them, they will post anyway. </li></ul>
  3. 3. <ul><li>Use blog search engines to find blogs about your topic. (Blogpulse, Technorati or Google) </li></ul><ul><li>Read. Read. Read. </li></ul><ul><li>“ Bloggers get terribly angry -- like they should -- if you pitch something that has no relevancy to their blog or angle.” </li></ul><ul><li>--Rachel Steinberg, blogger </li></ul>
  4. 4. <ul><li>Don’t pitch in the comment sections. “It’s horrible. Rude. Annoying.” -Rachel Steinberg </li></ul><ul><li>E-mail is best, or sometimes Twitter. </li></ul><ul><li>Don’t just send a press release. </li></ul><ul><li>Don’t give embargoed information. Ask first. </li></ul>
  5. 5. <ul><li>First, address the blogger by name and reference why you’re pitching them. </li></ul><ul><li>Next, make the pitch, and reference the attached press release. </li></ul><ul><li>Personalize the message, but keep it short and concise. </li></ul>
  6. 6. <ul><li>“ The key to all social media is building a relationship--not selling a product, promoting a cause or placing a story.” </li></ul><ul><li>--Adrienne Royer, blogger </li></ul>
  7. 7. <ul><li>Blogger relations does not equal media relations. </li></ul><ul><li>Bloggers are not one-size-fits-all. </li></ul><ul><li>E-mailing a press release is not blogger relations. </li></ul><ul><li>Blogger relations is about building relationships, not getting a hit on the Web. </li></ul>
  8. 8. <ul><li>What to do when bloggers mention you: </li></ul><ul><li>http://adrienneroyer.com/2008/06/16/what-to-do-when-the-blogs-mention-you/ </li></ul><ul><li>Case study from Todd Defren at PR Squared: </li></ul><ul><li>http://www.prsquared.com/2009/02/blogger_relations_and_social_m.html </li></ul><ul><li>Brian Solis on Blogger Relations: http://www.briansolis.com/2008/03/10-steps-to-building-better-blogger.html </li></ul>
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