This Employee Advocacy deck was presented at the "13th Annual Emerging Trends in Retailing Conference" in Fayetteville.
We discussed how large brands can and should enable employees to be be brand ambassadors on behalf of the company. Every organization has the opportunity to either become a Police Officer or a Talent Agent when it comes to letting coworkers represent their brand. We believe the better approach is becoming the Talent Agent and fostering a community of supporters with content they want to share -- at the same time enabling colleagues the ability to suggest content as an active participant as well.
Presenter: Marcus is the former Director of Social Media at Salesforce.com. He joined Salesforce in July 2009, where he pioneered, evangelized, and transformed the company's social presence & content efforts. By 2011, he was recognized as one of the most effective social media strategists in the Enterprise. In May 2012, he left Salesforce to found Addvocate, which enables and measures employee social sharing. With Addvocate’s technology and guidance, businesses can put a face on the brand experience to drive sales, solve problems, reduce service costs, and improve brand reputation.