(add)ventures Twitter For Business

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    (add)ventures Twitter For Business - Presentation Transcript

    1. twitter for business Thursday, March 19, 2009
    2. Thursday, March 19, 2009
    3. Old media is fading away and new media - blogs and microblogs, social networks, video and photo sharing and more - is empowering anyone and everyone to create communities and share opinions. Thursday, March 19, 2009
    4. Thursday, March 19, 2009
    5. Thursday, March 19, 2009
    6. Source: google.com/insights/search Thursday, March 19, 2009
    7. Thursday, March 19, 2009
    8. Like our clients, we wanted more than anecdotes. We were looking for real data. Thursday, March 19, 2009
    9. Like our clients, we wanted more than anecdotes. We were looking for real data. • “What are other people doing out there?” Thursday, March 19, 2009
    10. Like our clients, we wanted more than anecdotes. We were looking for real data. • “What are other people doing out there?” • “How does all of this work?” Thursday, March 19, 2009
    11. Like our clients, we wanted more than anecdotes. We were looking for real data. • “What are other people doing out there?” • “How does all of this work?” • “How much time is this going to require us to invest?” Thursday, March 19, 2009
    12. Like our clients, we wanted more than anecdotes. We were looking for real data. • “What are other people doing out there?” • “How does all of this work?” • “How much time is this going to require us to invest?” • “How will we communicate our messages and protect our brand?” Thursday, March 19, 2009
    13. Thursday, March 19, 2009
    14. Examining these questions has led us to this analysis of what South Florida's Billion Dollar Club, as identified by World City, is doing in this space, specifically on the microblogging site Twitter. Thursday, March 19, 2009
    15. Examining these questions has led us to this analysis of what South Florida's Billion Dollar Club, as identified by World City, is doing in this space, specifically on the microblogging site Twitter. Thursday, March 19, 2009
    16. Examining these questions has led us to this analysis of what South Florida's Billion Dollar Club, as identified by World City, is doing in this space, specifically on the microblogging site Twitter. Burger King General Motors International NCL Corp. Ofice Depot SEACORE Holdings Inc. ADT Security Services Carnival Corporation & PLC Spherion Schering-Plough Hewlett-Packard Latin America Kraft Foods Ryder System Corporation DHL Global Forwarding Sun Capital Partners Royal Carribean Cruises Latin America Jarden Consumer Solutions Nokia Corp. Greenberg Traurig, LLP Alcatel - Lucent Caterpillar Americas Services Cisco Systems Tech Data Brightstar B/E Aerospace American Airlines LAN Cargo Elizabeth Arden Hilton International Rinker Materials Corporation Komatsu Latin America Ingram Micro Danone Americas Oracle Latin America Claire’s Stores Cordis TracFone Wireless GEO Group Oxbow Group Citrix Systems Del Monte Fresh Produce Microsoft Latin America UPS Electrolux Home Products Novartis Pharmaceuticals Corp. Thursday, March 19, 2009
    17. 33% 67% Thursday, March 19, 2009
    18. Thursday, March 19, 2009
    19. • have twitter accounts Thursday, March 19, 2009
    20. • have twitter accounts 50% 50% Thursday, March 19, 2009
    21. • of those with accounts, • have twitter accounts actively providing updates 50% 50% Thursday, March 19, 2009
    22. • of those with accounts, • have twitter accounts actively providing updates 20% 50% 50% 80% Thursday, March 19, 2009
    23. • of those actively providing updates, actually engaging with consumers directly • of those with accounts, • have twitter accounts (as opposed to just posting links to actively providing updates company news) 20% 50% 50% 80% Thursday, March 19, 2009
    24. • of those actively providing updates, actually engaging with consumers directly • of those with accounts, • have twitter accounts (as opposed to just posting links to actively providing updates company news) 20% 33% 50% 50% 67% 80% Thursday, March 19, 2009
    25. Using Twitter Total Companies in Industry Thursday, March 19, 2009
    26. Using Twitter Total Companies in Industry 7 6 5 4 3 2 1 0 Technology Automotive Food Service Consumer Products Pharmaceutical Retail Thursday, March 19, 2009
    27. Top Industries using Twitter: Using Twitter Total Companies in Industry 7 6 5 4 3 2 1 0 Technology Automotive Food Service Consumer Products Pharmaceutical Retail Thursday, March 19, 2009
    28. Twitter Stats: Thursday, March 19, 2009
    29. Twitter Stats: Most followers: Thursday, March 19, 2009
    30. Twitter Stats: Most followers: Thursday, March 19, 2009
    31. Twitter Stats: Most followers: Best Listeners (best balance of followers to following): Thursday, March 19, 2009
    32. Twitter Stats: Most followers: Best Listeners (best balance of followers to following): Thursday, March 19, 2009
    33. Twitter Stats: Most followers: Best Listeners (best balance of followers to following): Earliest adopter: Thursday, March 19, 2009
    34. Twitter Stats: Most followers: Best Listeners (best balance of followers to following): Earliest adopter: Thursday, March 19, 2009
    35. Twitter Stats: Most followers: Best Listeners (best balance of followers to following): Earliest adopter: (3/3/07) Thursday, March 19, 2009
    36. Twitter Stats Thursday, March 19, 2009
    37. Twitter Stats Newest to Twitter: Thursday, March 19, 2009
    38. Twitter Stats Newest to Twitter: Thursday, March 19, 2009
    39. Twitter Stats Newest to Twitter: (2/28/09) Thursday, March 19, 2009
    40. Twitter Stats Newest to Twitter: (2/28/09) Average Length of time on Twitter: Thursday, March 19, 2009
    41. Twitter Stats Newest to Twitter: (2/28/09) Average Length of time on Twitter: 7.1 months Thursday, March 19, 2009
    42. Twitter Stats Newest to Twitter: (2/28/09) Average Length of time on Twitter: 7.1 months Average Frequency of Tweets: Thursday, March 19, 2009
    43. Twitter Stats Newest to Twitter: (2/28/09) Average Length of time on Twitter: 7.1 months Average Frequency of Tweets: 1.6 per day Thursday, March 19, 2009
    44. Twitter Stats Newest to Twitter: (2/28/09) Average Length of time on Twitter: 7.1 months Average Frequency of Tweets: 1.6 per day Most frequently updated: Thursday, March 19, 2009
    45. Twitter Stats Newest to Twitter: (2/28/09) Average Length of time on Twitter: 7.1 months Average Frequency of Tweets: 1.6 per day Most frequently updated: Thursday, March 19, 2009
    46. Twitter Stats Newest to Twitter: (2/28/09) Average Length of time on Twitter: 7.1 months Average Frequency of Tweets: 1.6 per day Most frequently updated: 3.8 per day Thursday, March 19, 2009
    47. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    48. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    49. Doing it right - engaging in authentic, brand-centric conversations directly with customers: With the King as their avatar, Burger King weaves promotions into interactions with customers on their own terms. Thursday, March 19, 2009
    50. Doing it right - engaging in authentic, brand-centric conversations directly with customers: With the King as their avatar, Burger King weaves promotions into interactions with customers on their own terms. Thursday, March 19, 2009
    51. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    52. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    53. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Engaging cruisers and potential cruisers in personal conversations and answering individual questions. Thursday, March 19, 2009
    54. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Engaging cruisers and potential cruisers in personal conversations and answering individual questions. Thursday, March 19, 2009
    55. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    56. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    57. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Great internal communications channel. Thursday, March 19, 2009
    58. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Great internal communications channel. Thursday, March 19, 2009
    59. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    60. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    61. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Several different accounts – specific to products and business units or internal development groups - are used for both team and consumer interaction. Thursday, March 19, 2009
    62. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Several different accounts – specific to products and business units or internal development groups - are used for both team and consumer interaction. Thursday, March 19, 2009
    63. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    64. Doing it right - engaging in authentic, brand-centric conversations directly with customers: Thursday, March 19, 2009
    65. Doing it right - engaging in authentic, brand-centric conversations directly with customers: They have nearly 9000 updates because they use Twitter as a user support forum. Thursday, March 19, 2009
    66. Doing it right - engaging in authentic, brand-centric conversations directly with customers: They have nearly 9000 updates because they use Twitter as a user support forum. Thursday, March 19, 2009
    67. Thursday, March 19, 2009
    68. Social media is no longer a novelty, but an essential shift that must occur in our communications strategies. Thursday, March 19, 2009
    69. Thursday, March 19, 2009
    70. thank you Thursday, March 19, 2009
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