A look at the Windows Phone device ecosystem as of July 2014.

1. Windows Phone Statistics Report
for July 2014
July 24th, 2014
Compiled by Lijana Juozaityte and Alan Mendelevich on July 29th, 2014

2. Windows Phone Statistics Report
Welcome to the newest issue of AdDuplex’ Windows Phone Statistics report. We are trying a new
format this month. Please let us know what you think about it at info@adduplex.com
As for Windows Phone ecosystem in general, we don’t see any spectacular results this month, but
having said that, we notice Lumia 630 entering the top-10 in many markets and a bunch of new
devices right on the horizon.
Continue on for the details…
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July, 2014

3. Data Source
This report is based on data collected from 4451 Windows Phone apps
running AdDuplex SDK v.2. The raw data analyzed was collected over the
day of July 24th, 2014 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model
names under their canonical retail model names, but it is possible that some
of the rare model name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and
Windows 8 apps empowering developers and publishers to promote their
apps for free by helping each other. AdDuplex was established in January
2011 in Vilnius, Lithuania. As of July 2014, more than 8,500 apps actively
use AdDuplex to gain more visibility.

4. Windows Phone Devices Worldwide
July 24th, 2014
Again, no dramatic changes in
the Worldwide TOP-10 this
month. However, it is worth
mentioning that all three leaders
are loosing a bit of their share of
the market.
A slight anomaly (can’t find a
different explanation) resulted in
Lumia 710 moving up this
month. Lumia 820 was pushed
down to the last position from
8th.
As for the latest releases, Lumia
630 moved up #20 to #13, L635
is at #27 and Lumia 930 can be
found at #31 in July.
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NOKIA Lumia 520
30,9%
NOKIA Lumia 625
7,2%
NOKIA Lumia 920
6,5%
NOKIA Lumia 710
5,2%NOKIA Lumia 620
5,1%
NOKIA Lumia 521
4,9%
NOKIA Lumia 720
4,7%
NOKIA Lumia 925
3,6%
NOKIA Lumia 800
3,5%
NOKIA Lumia 820
3,5%
Other
24,9%

5. OS Version - Worldwide
July 24th, 2014
As for OS versions, WP 8.0
got momentum in losing it’s
share (dropped by 4.9%) of
the market, while WP 8.1 is
gaining it (gathered 4.2%).
While Windows Phone 7.x
has increased its
percentage by 0.7, it could
be attributed to the same
Lumia 710 anomaly in this
month’s data.
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Windows Phone 8.0
70,4%
Windows Phone 7.x
17,7%
Windows Phone 8.1
11,9%

6. Windows Phone 8 Manufacturers Worldwide
July 24th, 2014
Nokia has gained 0.7% again
while HTC, Samsung and
Huawei all lost some.
There are more and more new
devices showing up in the data,
but as these are not publicly
available yet, they only
comprise 0.001% combined.
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NOKIA
94,5%
HTC
3,7%
SAMSUNG
1,1%
Huawei
0,7%
Other
0,001%

7. Windows Phone Devices - US
July 24th, 2014
None of devices from last
month’s US Windows
Phone Devices chart
changed their positions
except one. Lumia 900 had
to leave the TOP-10
because Lumia 630 made
its way through and has
2.1% of the market in July.
A good sign for a brand new
model.
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NOKIA Lumia 521
30,6%
NOKIA Lumia 520
18,6%
NOKIA Lumia 920
8,4%
NOKIA Lumia 822
5,5%
HTC 8X
4,7%
NOKIA Lumia 928
4,4%
NOKIA Lumia 925
4,1%
NOKIA Lumia 1020
3,6%
NOKIA Lumia 1520
2,8%
NOKIA Lumia 630
2,1%
Other
15,2%

8. US Windows Phone 8.x Operators
July 24th, 2014
Cricket entered the US
carrier chart with quite a
splash and is mostly
responsible for Lumia 630
entering the top 10 in the
country.
It’s good to see not only the
expanded list of OEMs, but
more operators offering
Windows Phone devices to
their customers too.
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AT&T
34,2%
T-Mobile
21,8%
Verizon Wireless
14,1%
MetroPCS
10,9%
cricket
7,3%
Family Mobile
3,4%
Other
8,4%

9. Windows Phone Devices - Germany
July 24th, 2014
Even though we’ve covered
Germany just last month,
we couldn’t miss the
opportunity to congratulate
the Germans on winning the
World Cup!
The most notable
development in Germany is
Lumia 630 entering the
chart at the 7th position.
Lumia 930 is the 16th
position already.
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NOKIA Lumia 520
17,2%
NOKIA Lumia 920
13,4%
NOKIA Lumia 925
10,4%
SAMSUNG ATIV S
6,3%
NOKIA Lumia 820
6,1%
NOKIA Lumia 800
5,1%
NOKIA Lumia 630
4,8%
NOKIA Lumia 620
4,7%
NOKIA Lumia 1020
4,7%
NOKIA Lumia 625
4,4%
Other
22,8%

10. Windows Phone Devices - Argentina
July 24th, 2014
It’s been a while since the
last time we covered stats
of WP devices in Argentina.
Though only three new
devices made it through to
TOP-10 here (Lumia 925,
Lumia 1020 and Lumia
720), the chart looks totally
different since August,
2013. All devices swapped
between each other.
Lumia 520 is the leader
here with 33.9%.
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NOKIA Lumia 520
33,9%
NOKIA Lumia 710
23,2%
NOKIA Lumia 620
15,2%
NOKIA Lumia 720
9,8%
NOKIA Lumia 900
9,4%
NOKIA Lumia 920
4,1%
NOKIA Lumia 1020
1,8%
NOKIA Lumia 925
1,5%
LG Optimus 7
0,2%
NOKIA Lumia 800
0,2%
Other
0,7%

11. Windows Phone Devices - Hungary
July 24th, 2014
As for Hungary, this is the
first time it appeared in
AdDuplex monthly stats
report.
The #1 here is Lumia 520.
Lumia 625 and Lumia 800
are sharing #2 and #3
positions with 14.6% each.
And talking more about
Lumia 800, it has much
bigger percentage of the
market in Hungary
comparing with the
Worldwide chart.
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NOKIA Lumia 520
27,6%
NOKIA Lumia 625
14,6%
NOKIA Lumia 800
14,6%
NOKIA Lumia 610
7,5%
NOKIA Lumia 820
6,4%
NOKIA Lumia 925
5,3%
NOKIA Lumia 620
4,5%
NOKIA Lumia 710
3,9%
NOKIA Lumia 920
3,4%
NOKIA Lumia 720
2,0%
Other
10,2%

12. Windows Phone Devices - France
July 24th, 2014
Few changes happened in
WP TOP-10 chart in France
since last May.
• Lumia 925 swapped
places with HTC 8S and
now is in 3rd position;
• Lumia 1320 swapped
with Lumia 820 between
6th and 7th positions;
• And Lumia 635 made it
to TOP-10 with 2.3%
pushing out the Lumia
620.
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NOKIA Lumia 520
39,6%
NOKIA Lumia 625
15,2%
NOKIA Lumia 925
5,9%
HTC 8S
5,4%
NOKIA Lumia 920
5,3%
NOKIA Lumia 1320
4,0%
NOKIA Lumia 820
3,2%
NOKIA Lumia 610
3,0%
NOKIA Lumia 800
2,4%
NOKIA Lumia 635
2,3%
Other
13,8%

13. Windows Phone Devices - India
July 24th, 2014
Two devices have dropped
out of TOP-10 chart in India:
Lumia 820 and Lumia 920.
They had to be sacrificed
for Lumia 1320 which is #10
and Lumia 630 which
gained 3.7% of the market
and jumped right away to
the #7 position.
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NOKIA Lumia 520
36,4%
NOKIA Lumia 720
11,4%
NOKIA Lumia 625
8,8%
NOKIA Lumia 620
6,5%
NOKIA Lumia 525
5,8%
NOKIA Lumia 710
4,5%
NOKIA Lumia 630
3,7%
NOKIA Lumia 510
3,6%
NOKIA Lumia 610
3,3%
NOKIA Lumia 1320
2,7%
Other
13,4%

14. Windows Phone Devices - Poland
July 24th, 2014
Not counting the decrease
of Lumia 520 market share,
we see quite a few more
movements in WP market in
Poland.
HTC 8S stepped aside from
#3 position to #6 and Lumia
800 moved up from #5 to #3
and now has 9.6% of the
market.
And time came for Lumia
720 to leave the TOP-10.
Therefore Lumia 925 moved
in and is in the 9th position
with 3.3%.
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NOKIA Lumia 520
21,7%
NOKIA Lumia 625
13,7%
NOKIA Lumia 800
9,6%
NOKIA Lumia 920
8,2%
NOKIA Lumia 610
8,0%
HTC 8S
7,3%
NOKIA Lumia 820
4,5%
NOKIA Lumia 710
3,9%
NOKIA Lumia 925
3,3%
NOKIA Lumia 620
2,9%
Other
17,1%

15. Windows Phone Devices - Russia
July 24th, 2014
Lumia 630 has joined its
siblings in the Russian
charts, flushing out HTC 8S
and now is #10 in the chart
with 3.5%.
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NOKIA Lumia 520
16,9%
NOKIA Lumia 920
8,8%
NOKIA Lumia 720
7,4%
NOKIA Lumia 800
6,6%
NOKIA Lumia 620
6,0%
NOKIA Lumia 625
5,8%
NOKIA Lumia 820
5,5%
NOKIA Lumia 925
5,0%
NOKIA Lumia 710
4,3%
NOKIA Lumia 630
3,5%
Other
30,3%

16. New unreleased devices
We’ve continued seeing all the devices from the new OEMs and Nokia we’ve covered last month.
There are 2 devices from the companies we already know that we are happy to see back in the
Windows Phone fold:
1. LG D635 – we’ve been fans of LG’s Optimus 7 back in the Windows Phone 7 days and are happy
to see them return. This looks like a mid-range phone with 720p, 5” screen. Seems like a good
start.
2. HTC HTC6995LVW is likely that rumored HTC One (M8) variant with Windows Phone 8.1 on-
board. As its Android sibling it is a high end phone with a 1080p 5” screen. Unfortunately this is
a Verizon exclusive model number and we haven’t seen a global variant of it just yet. Looks like
there could be a gap before we see this beauty internationally (if at all).
As for NOKIA/Microsoft they have something up their sleeve too:
• NOKIA RM-1038/RM-1039 is a 720p 4.7” phone (Lumia 730?) which we have seen in quite a few
places around the globe, including AT&T in the US.
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A quick look at what our logs have to tell

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