AdDuplex Windows Phone Statistics Report - July 2014
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AdDuplex Windows Phone Statistics Report - July 2014

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A look at the Windows Phone device ecosystem as of July 2014.

A look at the Windows Phone device ecosystem as of July 2014.

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AdDuplex Windows Phone Statistics Report - July 2014 AdDuplex Windows Phone Statistics Report - July 2014 Presentation Transcript

  • Windows Phone Statistics Report for July 2014 July 24th, 2014 Compiled by Lijana Juozaityte and Alan Mendelevich on July 29th, 2014
  • Windows Phone Statistics Report Welcome to the newest issue of AdDuplex’ Windows Phone Statistics report. We are trying a new format this month. Please let us know what you think about it at info@adduplex.com As for Windows Phone ecosystem in general, we don’t see any spectacular results this month, but having said that, we notice Lumia 630 entering the top-10 in many markets and a bunch of new devices right on the horizon. Continue on for the details… www.adduplex.com 2 July, 2014
  • Data Source This report is based on data collected from 4451 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of July 24th, 2014 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows 8 apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of July 2014, more than 8,500 apps actively use AdDuplex to gain more visibility.
  • Windows Phone Devices Worldwide July 24th, 2014 Again, no dramatic changes in the Worldwide TOP-10 this month. However, it is worth mentioning that all three leaders are loosing a bit of their share of the market. A slight anomaly (can’t find a different explanation) resulted in Lumia 710 moving up this month. Lumia 820 was pushed down to the last position from 8th. As for the latest releases, Lumia 630 moved up #20 to #13, L635 is at #27 and Lumia 930 can be found at #31 in July. www.adduplex.com 4 NOKIA Lumia 520 30,9% NOKIA Lumia 625 7,2% NOKIA Lumia 920 6,5% NOKIA Lumia 710 5,2%NOKIA Lumia 620 5,1% NOKIA Lumia 521 4,9% NOKIA Lumia 720 4,7% NOKIA Lumia 925 3,6% NOKIA Lumia 800 3,5% NOKIA Lumia 820 3,5% Other 24,9%
  • OS Version - Worldwide July 24th, 2014 As for OS versions, WP 8.0 got momentum in losing it’s share (dropped by 4.9%) of the market, while WP 8.1 is gaining it (gathered 4.2%). While Windows Phone 7.x has increased its percentage by 0.7, it could be attributed to the same Lumia 710 anomaly in this month’s data. www.adduplex.com 5 Windows Phone 8.0 70,4% Windows Phone 7.x 17,7% Windows Phone 8.1 11,9%
  • Windows Phone 8 Manufacturers Worldwide July 24th, 2014 Nokia has gained 0.7% again while HTC, Samsung and Huawei all lost some. There are more and more new devices showing up in the data, but as these are not publicly available yet, they only comprise 0.001% combined. www.adduplex.com 6 NOKIA 94,5% HTC 3,7% SAMSUNG 1,1% Huawei 0,7% Other 0,001%
  • Windows Phone Devices - US July 24th, 2014 None of devices from last month’s US Windows Phone Devices chart changed their positions except one. Lumia 900 had to leave the TOP-10 because Lumia 630 made its way through and has 2.1% of the market in July. A good sign for a brand new model. www.adduplex.com 7 NOKIA Lumia 521 30,6% NOKIA Lumia 520 18,6% NOKIA Lumia 920 8,4% NOKIA Lumia 822 5,5% HTC 8X 4,7% NOKIA Lumia 928 4,4% NOKIA Lumia 925 4,1% NOKIA Lumia 1020 3,6% NOKIA Lumia 1520 2,8% NOKIA Lumia 630 2,1% Other 15,2%
  • US Windows Phone 8.x Operators July 24th, 2014 Cricket entered the US carrier chart with quite a splash and is mostly responsible for Lumia 630 entering the top 10 in the country. It’s good to see not only the expanded list of OEMs, but more operators offering Windows Phone devices to their customers too. www.adduplex.com 8 AT&T 34,2% T-Mobile 21,8% Verizon Wireless 14,1% MetroPCS 10,9% cricket 7,3% Family Mobile 3,4% Other 8,4%
  • Windows Phone Devices - Germany July 24th, 2014 Even though we’ve covered Germany just last month, we couldn’t miss the opportunity to congratulate the Germans on winning the World Cup! The most notable development in Germany is Lumia 630 entering the chart at the 7th position. Lumia 930 is the 16th position already. www.adduplex.com 9 NOKIA Lumia 520 17,2% NOKIA Lumia 920 13,4% NOKIA Lumia 925 10,4% SAMSUNG ATIV S 6,3% NOKIA Lumia 820 6,1% NOKIA Lumia 800 5,1% NOKIA Lumia 630 4,8% NOKIA Lumia 620 4,7% NOKIA Lumia 1020 4,7% NOKIA Lumia 625 4,4% Other 22,8%
  • Windows Phone Devices - Argentina July 24th, 2014 It’s been a while since the last time we covered stats of WP devices in Argentina. Though only three new devices made it through to TOP-10 here (Lumia 925, Lumia 1020 and Lumia 720), the chart looks totally different since August, 2013. All devices swapped between each other. Lumia 520 is the leader here with 33.9%. www.adduplex.com 10 NOKIA Lumia 520 33,9% NOKIA Lumia 710 23,2% NOKIA Lumia 620 15,2% NOKIA Lumia 720 9,8% NOKIA Lumia 900 9,4% NOKIA Lumia 920 4,1% NOKIA Lumia 1020 1,8% NOKIA Lumia 925 1,5% LG Optimus 7 0,2% NOKIA Lumia 800 0,2% Other 0,7%
  • Windows Phone Devices - Hungary July 24th, 2014 As for Hungary, this is the first time it appeared in AdDuplex monthly stats report. The #1 here is Lumia 520. Lumia 625 and Lumia 800 are sharing #2 and #3 positions with 14.6% each. And talking more about Lumia 800, it has much bigger percentage of the market in Hungary comparing with the Worldwide chart. www.adduplex.com 11 NOKIA Lumia 520 27,6% NOKIA Lumia 625 14,6% NOKIA Lumia 800 14,6% NOKIA Lumia 610 7,5% NOKIA Lumia 820 6,4% NOKIA Lumia 925 5,3% NOKIA Lumia 620 4,5% NOKIA Lumia 710 3,9% NOKIA Lumia 920 3,4% NOKIA Lumia 720 2,0% Other 10,2%
  • Windows Phone Devices - France July 24th, 2014 Few changes happened in WP TOP-10 chart in France since last May. • Lumia 925 swapped places with HTC 8S and now is in 3rd position; • Lumia 1320 swapped with Lumia 820 between 6th and 7th positions; • And Lumia 635 made it to TOP-10 with 2.3% pushing out the Lumia 620. www.adduplex.com 12 NOKIA Lumia 520 39,6% NOKIA Lumia 625 15,2% NOKIA Lumia 925 5,9% HTC 8S 5,4% NOKIA Lumia 920 5,3% NOKIA Lumia 1320 4,0% NOKIA Lumia 820 3,2% NOKIA Lumia 610 3,0% NOKIA Lumia 800 2,4% NOKIA Lumia 635 2,3% Other 13,8%
  • Windows Phone Devices - India July 24th, 2014 Two devices have dropped out of TOP-10 chart in India: Lumia 820 and Lumia 920. They had to be sacrificed for Lumia 1320 which is #10 and Lumia 630 which gained 3.7% of the market and jumped right away to the #7 position. www.adduplex.com 13 NOKIA Lumia 520 36,4% NOKIA Lumia 720 11,4% NOKIA Lumia 625 8,8% NOKIA Lumia 620 6,5% NOKIA Lumia 525 5,8% NOKIA Lumia 710 4,5% NOKIA Lumia 630 3,7% NOKIA Lumia 510 3,6% NOKIA Lumia 610 3,3% NOKIA Lumia 1320 2,7% Other 13,4%
  • Windows Phone Devices - Poland July 24th, 2014 Not counting the decrease of Lumia 520 market share, we see quite a few more movements in WP market in Poland. HTC 8S stepped aside from #3 position to #6 and Lumia 800 moved up from #5 to #3 and now has 9.6% of the market. And time came for Lumia 720 to leave the TOP-10. Therefore Lumia 925 moved in and is in the 9th position with 3.3%. www.adduplex.com 14 NOKIA Lumia 520 21,7% NOKIA Lumia 625 13,7% NOKIA Lumia 800 9,6% NOKIA Lumia 920 8,2% NOKIA Lumia 610 8,0% HTC 8S 7,3% NOKIA Lumia 820 4,5% NOKIA Lumia 710 3,9% NOKIA Lumia 925 3,3% NOKIA Lumia 620 2,9% Other 17,1%
  • Windows Phone Devices - Russia July 24th, 2014 Lumia 630 has joined its siblings in the Russian charts, flushing out HTC 8S and now is #10 in the chart with 3.5%. www.adduplex.com 15 NOKIA Lumia 520 16,9% NOKIA Lumia 920 8,8% NOKIA Lumia 720 7,4% NOKIA Lumia 800 6,6% NOKIA Lumia 620 6,0% NOKIA Lumia 625 5,8% NOKIA Lumia 820 5,5% NOKIA Lumia 925 5,0% NOKIA Lumia 710 4,3% NOKIA Lumia 630 3,5% Other 30,3%
  • New unreleased devices We’ve continued seeing all the devices from the new OEMs and Nokia we’ve covered last month. There are 2 devices from the companies we already know that we are happy to see back in the Windows Phone fold: 1. LG D635 – we’ve been fans of LG’s Optimus 7 back in the Windows Phone 7 days and are happy to see them return. This looks like a mid-range phone with 720p, 5” screen. Seems like a good start. 2. HTC HTC6995LVW is likely that rumored HTC One (M8) variant with Windows Phone 8.1 on- board. As its Android sibling it is a high end phone with a 1080p 5” screen. Unfortunately this is a Verizon exclusive model number and we haven’t seen a global variant of it just yet. Looks like there could be a gap before we see this beauty internationally (if at all). As for NOKIA/Microsoft they have something up their sleeve too: • NOKIA RM-1038/RM-1039 is a 720p 4.7” phone (Lumia 730?) which we have seen in quite a few places around the globe, including AT&T in the US. www.adduplex.com 16 A quick look at what our logs have to tell
  • New! AdDuplex Direct We have created a platform for app developers and advertisers which enables you to do your advertising directly. AdDuplex Direct is a marketplace where best apps meet the best advertisers and do business together without having to worry about the technical side of the deal. For our initial launch we have invited 10 great apps and games to participate in the program and you can promote your apps, games, products and services in them right now! Click here for the details. 17 Monetize your apps by advertising the products you like
  • AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex copyright © 2014 www.adduplex.com @adduplex