AdDuplex Windows Phone Statistics Report - November, 2015

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The big global trend this month is the continued growth in popularity of the 640 and 640XL. The 520 continues to be the most popular device in use worldwide but that popularity continues to decline.

We look in detail at the US, Mexico, Brazil, Germany and Italy. Plus we have our first look at Turkey.

This report also marks our third anniversary for detailed monthly statistics on Windows Phone usage. Back in November 2012 the first Windows Phone 8.0 devices had just gone on sale (5% market share) and the most popular device in use worldwide was the Lumia 710 with a 24% share. Things have changed a lot since then.

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AdDuplex Windows Phone Statistics Report - November, 2015

  1. 1. AdDuplex Windows Phone Statistics Report – November, 2015 November 23rd, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  2. 2. Windows Phone Statistics Report The big global trend this month is the continued growth in popularity of the 640 and 640XL. The 520 continues to be the most popular device in use worldwide but that popularity continues to decline. We look in detail at the US, Mexico, Brazil, Germany and Italy. Plus we have our first look at Turkey. This report also marks our third anniversary for detailed monthly statistics on Windows Phone usage. Back in November 2012 the first Windows Phone 8.0 devices had just gone on sale (5% market share) and the most popular device in use worldwide was the Lumia 710 with a 24% share. Things have changed a lot since then. www.adduplex.com 2 November 23rd, AdDuplex
  3. 3. Data Source This report is based on data collected from 5,277 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of November 23rd, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of November 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. www.adduplex.com 4 Please welcome our new app discovery service – AppRaisin! It helps Windows enthusiasts keep up with the latest releases, major updates and special offerings, while, at the same time, helping independent developers get much needed exposure to potential customers. Get the AppRaisin app here.
  5. 5. Windows Phone Devices Worldwide November 23rd, AdDuplex The biggest change this month is the decline of the 520 which is down another 0.7%. We see increases for the 535 (0.5%), the 640 (also up 0.5%) and the 435 (up 0.2%) which swaps places with the 920. Additionally the 640XL has replaced the 925 as the tenth most popular device in use. www.adduplex.com 5 NOKIA Lumia 520 14.6% MICROSOFT Lumia 535 10.8% NOKIA Lumia 630 9.1% NOKIA Lumia 635 7.4% NOKIA Lumia 530 5.0% NOKIA Lumia 625 4.8%MICROSOFT Lumia 640 4.6% MICROSOFT Lumia 435 3.4% NOKIA Lumia 920 3.2% MICROSOFT Lumia 640 XL 2.7% Other 34.4%
  6. 6. Windows Phone 8 Manufacturers November 23rd, AdDuplex For the first time in over a year we see a decline, albeit a small one, in the manufacturer share for Nokia/Microsoft. The full set of changes since last month are: NOKIA/Microsoft – 0.05% HTC – 0.05% SAMSING – 0.01% HUAWEI + 0.01% BLU unchanged Other + 0.1% www.adduplex.com 6 NOKIA/Microsoft 97.02% HTC 1.23% SAMSUNG 0.62% Huawei 0.26% BLU 0.22% Other 0.66%
  7. 7. OS Versions – Worldwide November 23rd, AdDuplex With first devices running Windows 10 Mobile not available when this data was captured we can see a clear continued growth in the insider preview program meaning even more people have already upgraded their devices. This is also the first month where we’ve seen a decline in the share for WP8.1 The changes this month are: WP 7.x is down 0.6% WP 8.0 is down 0.3% WP 8.1 is down 0.4% Win 10 is up 1.3% www.adduplex.com 7 Windows Phone 8.1 78.9% Windows Phone 8.0 9.1% Windows 10 Mobile 7.0% Windows Phone 7.x 5.0%
  8. 8. Windows Phone Devices – US November 23rd, AdDuplex Again this month the top seven are all the same but, with similar numbers of users below that, the 1520 returns to the top ten in eighth and the HTC One (M8) slips down to tenth. The largest changes here are: 635 up 0.9% 640 up 2.2% 521 down 0.9% www.adduplex.com 8 NOKIA Lumia 635 32.5% MICROSOFT Lumia 640 14.5% NOKIA Lumia 521 6.4% NOKIA Lumia 630 4.8% NOKIA Lumia 520 4.1% NOKIA Lumia 920 3.4% NOKIA Lumia 530 3.2% NOKIA Lumia 1520 2.6% NOKIA Lumia 928 2.6% HTC One (M8) 2.6% Other 23.4%
  9. 9. Windows Phone Devices – Mexico November 23rd, AdDuplex We last looked at Mexico in July. In the four months that have passed there have been a lot of changes. The 535, 435 and 635 have each gained two places in the chart. There have also been some large percentage changes: 520 down 1.6% 535 up 1.4% 435 up 1.5% 710 down 2.6% 635 up 1.3% The top ten is rounded out by a reentry from the 532 and a new entry from the 640XL. www.adduplex.com 9 NOKIA Lumia 520 25.1% NOKIA Lumia 530 9.7% NOKIA Lumia 630 8.2% MICROSOFT Lumia 535 7.0% MICROSOFT Lumia 435 6.7% NOKIA Lumia 625 6.7% NOKIA Lumia 710 4.6% NOKIA Lumia 635 4.1% MICROSOFT Lumia 532 3.9% MICROSOFT Lumia 640 XL 3.8% Other 20.2%
  10. 10. Windows Phone Devices – Brazil November 23rd, AdDuplex It was back in June that we last looked at figures from Brazil and it seems lots of people have been changing their handsets in that time. In addition to the new entries from the 640 and 640XL, there are big drops for the 520 (down 5.6%), the 630 (down 3.7%) and the 710 (down 1.7%). There have been similar gains for other devices too though as the 535 is up 5.3%, the 435 is up 3.6% and the Other category is up 2.1% www.adduplex.com 10 NOKIA Lumia 520 17.1% NOKIA Lumia 630, 16.7% MICROSOFT Lumia 535 10.2% MICROSOFT Lumia 435 7.5%NOKIA Lumia 530 7.2% NOKIA Lumia 730 6.0% MICROSOFT Lumia 640 XL 4.9% NOKIA Lumia 710 3.3% MICROSOFT Lumia 640 3.2% MICROSOFT Lumia 532 2.8% Other 21.3%
  11. 11. Windows Phone Devices – Germany November 23rd, AdDuplex The same devices make up the top ten as they did in August but with a small change in order. The biggest positional change going to the 640 which moves from sixth to third place as the result of a 2.9% share increase. The largest other change is the rather surprising increase for the 930 which has gained 1.5% which is the result of an increase in the total number of these devices in use, not just a relative percentage change. The other big changes are: 630 down 1.8% 535 up 1.2% 925 down 0.8% 520 down 1.6% 530 down 1.1% www.adduplex.com 11 NOKIA Lumia 630 14.1% NOKIA Lumia 930, 9.8% MICROSOFT Lumia 640 9.4% MICROSOFT Lumia 535 8.6% NOKIA Lumia 925 6.4% NOKIA Lumia 520 5.8% NOKIA Lumia 920 5.8% NOKIA Lumia 530 5.1% NOKIA Lumia 830 4.4% NOKIA Lumia 625 3.5% Other 27.0%
  12. 12. Windows Phone Devices – Italy November 23rd, AdDuplex As elsewhere, the biggest gain in popularity over the last three months has been for the 640 (up 1.7%) but there have also been gains for the 535 (1.3%), the 635 (0.5%) and the Other category (0.7%). The biggest falls in percentage shares has been for the 520 (1.6%) and the 630 (1.1%) Shares for the 820 & 920 remain unchanged. Today we also see the 735 enter the top ten for the first time—replacing the 925. www.adduplex.com 12 NOKIA Lumia 630 15.7% MICROSOFT Lumia 535 11.6% NOKIA Lumia 520 9.8% NOKIA Lumia 635 7.3% NOKIA Lumia 625 6.0% MICROSOFT Lumia 640 5.2% NOKIA Lumia 530 4.1% NOKIA Lumia 820 4.0% NOKIA Lumia 920 3.7% NOKIA Lumia 735 3.4% Other 29.2%
  13. 13. Windows Phone Devices – Turkey November 23rd, AdDuplex We’ve not looked at Turkey in detail before and so have no public figures to compare changes with. However, there are a couple of interesting things that stand out from this chart. The top ten is dominated by older devices. Most of which are over two years old. Larger screen devices are also more popular here. The 1320 being the second most popular device is an outlier amongst countries but the 625 with it’s larger screen is also an anomaly. www.adduplex.com 13 NOKIA Lumia 520 18.4% NOKIA Lumia 1320, 11.0% NOKIA Lumia 820 10.2% NOKIA Lumia 625 9.4% NOKIA Lumia 620 7.1% NOKIA Lumia 925 6.5% NOKIA Lumia 920 6.2% NOKIA Lumia 630 5.8% NOKIA Lumia 525 3.9% MICROSOFT Lumia 535 3.6% Other 17.8%
  14. 14. www.adduplex.com 14 Windows app developer? Claim your free package of the best tools and resouces to get your apps and games boosted. Read more here.
  15. 15. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2015

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