AdDuplex Windows Phone Statistics Report - December, 2015

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This month sees a continuation of the trend of recent months as the Microsoft made Lumias (the 535, 640 and 435) having the largest growth and while it’s popularity continues to decline, the 520 is still the most popular device in use worldwide.

This is also the first month where the 950 and 950XL have shown up in our stats after going on sale. Globally the 950 is more popular than the 950XL but this is not the case in all countries.

In addition to the US we look in detail at the devices in use in the UK, France, Russia, Australia and India.

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AdDuplex Windows Phone Statistics Report - December, 2015

  1. 1. AdDuplex Windows Phone Statistics Report – December, 2015 December 15th, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  2. 2. Windows Phone Statistics Report This month sees a continuation of the trend of recent months as the Microsoft made Lumias (the 535, 640 and 435) having the largest growth and while it’s popularity continues to decline, the 520 is still the most popular device in use worldwide. This is also the first month where the 950 and 950XL have shown up in our stats after going on sale. Globally the 950 is more popular than the 950XL but this is not the case in all countries. In addition to the US we look in detail at the devices in use in the UK, France, Russia, Australia and India. www.adduplex.com 2 December 15th, AdDuplex
  3. 3. Data Source This report is based on data collected from 5,222 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of December 15th, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of December 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. www.adduplex.com 4 Have you already downloaded AppRaisin? Be a part of the community deciding which apps and games deserve to be noticed by wider Windows ecosystem. Keep on top of all the important app releases and updates. Get the AppRaisin app here.
  5. 5. Windows Phone Devices Worldwide December 15th, AdDuplex The biggest changes this month is the growth of Lumia 640 which is up 0.7%. There are other increases for the 535 (0.6%) and the 640XL (0.3%) The 520 remains the most popular device globally but it’s prevalence continues to decline and this month it’s down another 0.6%. There are also decreases in market share for the 630 (0.3%) and the “other” category (0.5%) www.adduplex.com 5 NOKIA Lumia 520 14.0% MICROSOFT Lumia 535 11.4% NOKIA Lumia 630 8.8% NOKIA Lumia 635 7.5% MICROSOFT Lumia 640 5.3% NOKIA Lumia 530 4.8% NOKIA Lumia 625 4.7% MICROSOFT Lumia 435 3.5% NOKIA Lumia 920 3.1% MICROSOFT Lumia 640 XL 3.0% Other 33.9%
  6. 6. Windows Phone 8 Manufacturers December 15th, AdDuplex Last month we saw the first small decline for Nokia/Microsoft and this month it continues. The full set of changes since last month are: NOKIA/Microsoft –0.05% HTC –0.01% SAMSUNG -0.07% HUAWEI unchanged BLU + 0.02% Other + 0.08% www.adduplex.com 6 NOKIA/Microsoft 96.97% HTC 1.24% SAMSUNG 0.55% HUAWEI 0.26% BLU 0.24% Other 0.74%
  7. 7. OS Versions – Worldwide December 15th, AdDuplex With sales of the 950, 950XL and 550 devices contributing to this chart for the first time, Windows 10 Mobile is the only OS growing in market share and expected to be more popular than WP8.0 by next month. The changes this month are: WP 7.x is down 0.2% WP 8.0 is down 0.2% WP 8.1 is down 1.3% Win 10 is up 1.8% www.adduplex.com 7 Windows Phone 8.1 77.6% Windows Phone 8.0 8.9% Windows 10 Mobile 8.8% Windows Phone 7.x 4.8%
  8. 8. Windows Phone Devices – US December 15th, AdDuplex The only change this month is the 435 gaining 0.8% share from last month to enter the top ten in seventh place. The biggest change is for the 640 which has gained 2.0% since last month. The biggest loss is for the 635 which has lost another 0.8% Outside the top ten the 950 is more than twice as popular as the 950XL. www.adduplex.com 8 NOKIA Lumia 635 31.3% MICROSOFT Lumia 640 16.5% NOKIA Lumia 521 6.0% NOKIA Lumia 630 4.8% NOKIA Lumia 520 3.7% NOKIA Lumia 920 3.3% MICROSOFT Lumia 435 3.3% NOKIA Lumia 530 2.9% HTC One (M8) 2.7% NOKIA Lumia 928 2.5% Other 23.0%
  9. 9. Windows Phone Devices – UK December 15th, AdDuplex Lots has changed in the three months since we last looked at the UK The 635 is still the most popular device and has increased it’s share by 0.9% Second and fourth place devices have switched with the 535 gaining 2.4% and the, once dominant, 520 down 2.5% The biggest other percentage changes are for the 640 (up 2.2% and five places), the 435 (up 1.3%) and the 625 (down 1.3%). Outside the top ten, the 950XL is proving more popular than the 950. www.adduplex.com 9 NOKIA Lumia 635 15.5% MICROSOFT Lumia 535 12.7% NOKIA Lumia 630 9.4% NOKIA Lumia 520 9.0% MICROSOFT Lumia 640 6.6%MICROSOFT Lumia 435 6.3% NOKIA Lumia 930 5.4% NOKIA Lumia 625 4.9% NOKIA Lumia 735 4.7% NOKIA Lumia 530 4.3% Other 21.1%
  10. 10. Windows Phone Devices – France December 15th, AdDuplex Since August there have been no new entries in the top ten but the 640 has increased in position by four places and 4.0% in market share. Other big changes are: 635 + 0.9% 520 - 3.3% 535 + 2.2% 625 - 1.9% 1320 - 1.4% 530 - 1.7% The “other” group has grown by 2.1% and includes the 950 and 950XL with the former proving more popular. www.adduplex.com 10 NOKIA Lumia 635 19.1% NOKIA Lumia 520, 11.8% MICROSOFT Lumia 535 9.5% MICROSOFT Lumia 640 8.5% NOKIA Lumia 625 7.1% NOKIA Lumia 1320 5.4% NOKIA Lumia 530 4.7% NOKIA Lumia 830 4.2% NOKIA Lumia 930 3.9% NOKIA Lumia 925 3.7% Other 22.0%
  11. 11. Windows Phone Devices – Russia December 15th, AdDuplex Since we looked at Russia back in October the 535 is still on top and has continued to gain share increasing by 0.8%. The biggest gain is for the 640 which hits up 1.0%. The biggest loss is for the “Other” group which is down 1.2% There’s also a new entry in the top ten as the 435 has gained 0.7% and is now the seventh most popular device in use. Russia was the first country to start selling Lumia 550 and it is more popular than both 950 and 950 XL at the moment. www.adduplex.com 11 NOKIA Lumia 630 15.6% MICROSOFT Lumia 535, 11.3% NOKIA Lumia 520 7.7% MICROSOFT Lumia 640 7.0% NOKIA Lumia 625 4.2% NOKIA Lumia 920 4.0% MICROSOFT Lumia 435 3.2% NOKIA Lumia 720 2.9% MICROSOFT Lumia 430 2.9% NOKIA Lumia 925 2.9% Other 38.3%
  12. 12. Windows Phone Devices – India December 15th, AdDuplex The 730 and 540 have swapped positions, as have the 640XL and the 625, but otherwise the chart looks the same as it did to months ago. The biggest changes are 535 up 0.6% 520 down 0.6% 540 up 1.5% 640XL up 0.5% 720 down 0.6% The 950, but not the 950XL, appears in our stats but there are 48 other devices currently more popular than it. www.adduplex.com 12 MICROSOFT Lumia 535 23.2% NOKIA Lumia 520 14.0% MICROSOFT Lumia 540 8.5% NOKIA Lumia 730 7.9% NOKIA Lumia 630 6.1% MICROSOFT Lumia 640 XL 4.9% NOKIA Lumia 625 4.9% NOKIA Lumia 720 3.5% NOKIA Lumia 525 3.0% NOKIA Lumia 530 2.8% Other 21.2%
  13. 13. Windows Phone Devices – Australia December 15th, AdDuplex Lots of big changes in these figures. The most notable of which is the 11.3% share increase for the 532. The other big changes are: 640 up 1.8% 930 down 1.4% 520 down 1.8% 530 down 2.9% 920 down 1.7% Other down 3.8% Within the “other” category the 950XL is more than twice as popular as the 950. www.adduplex.com 13 MICROSOFT Lumia 532 19.2% MICROSOFT Lumia 640, 10.0% NOKIA Lumia 930 7.4% NOKIA Lumia 520 6.8% NOKIA Lumia 530 6.8% NOKIA Lumia 625 5.6% NOKIA Lumia 630 5.4% NOKIA Lumia 635 4.8% NOKIA Lumia 920 4.3% MICROSOFT Lumia 640 XL 4.1% Other 25.5%
  14. 14. • We continue to see RM-115[x] phones from Microsoft which are 720p 5” devices. However there aren’t that many of them, so it doesn’t look like something to be released in the near future. • Additionally we’ve come across a few instances of RM-1160/1162 which, from the limited data we have seen, appears to be a 768x1280 5.4” device. • Another interesting item we’ve seen only once for now is something called LG V496. If you look this model up it appears to be a 8.0” Android tablet. Could this be the first Windows 10 Mobile tablet? • Also we see quite a lot of Acer S58xWWxGEN1. This one appears with 2 screen resolutions in our logs – 1080p and 768x1280. Both pointing to the same 5.2” screen. Is this that Continuum phone they’ve shown at IFA? • HP seems to be testing a 768x1280 5.4” phone called Falcon. • As for Windows 10 upgrades for existing non-Microsoft devices, we see a lot of promising data: there are phones being tested from basically every manufacturer out there. Including HTC One M8 and 8X, Samsung ATIV S and ATIV SE, LG Lancet, HUAWEI Ascend W1 and W2 and others. Unreleased phones, Windows 10 upgrades December 15th, AdDuplex www.adduplex.com 14
  15. 15. www.adduplex.com 15 Windows app developer? Claim your free package of the best tools and resouces to get your apps and games boosted. Read more here.
  16. 16. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2015

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