AdDuplex Windows Phone Device Statistics for June, 2015

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The global trends this month see a continued popularity of the lower end devices. The Lumia 535 and the Lumia 630 are still growing in numbers as the Lumia 520 continues it’s slow decline. The variety of different devices available means that the number of devices in use beyond the ten most popular, what we group together as “Other”, continues to grow.

The countries we look at in detail this month are: Brazil, France, Italy, Germany, Poland and India.

We also take a new look at the devices in use and break them down by the size of the screen.

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AdDuplex Windows Phone Device Statistics for June, 2015

  1. 1. AdDuplex Windows Phone Statistics Report – June, 2015 June 23rd, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  2. 2. Windows Phone Statistics Report The global trends this month see a continued popularity of the lower end devices. The Lumia 535 and the Lumia 630 are still growing in numbers as the Lumia 520 continues it’s slow decline. The variety of different devices available means that the number of devices in use beyond the ten most popular, what we group together as “Other”, continues to grow. The countries we look at in detail this month are: Brazil, France, Italy, Germany, Poland and India. We also take a new look at the devices in use and break them down by the size of the screen. www.adduplex.com 2 June 23rd, AdDuplex
  3. 3. Data Source This report is based on data collected from 5,336 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of June 23rd, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of June 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. www.adduplex.com 4 In this book you’ll find all basic terms used in mobile advertising industry. And we'll try to answer the question why you should definitely consider advertising as a monetization model for your mobile apps and games. Download free PDF version here.
  5. 5. Windows Phone Devices Worldwide June 23rd, AdDuplex The 520 has dropped 2.3% since the last month as it’s popularity continues to decline. The 535 and 635 have gained 1% and 0.8% respectively as these newer devices continue to see new users. The top ten is mostly unchanged since last month apart from the 625 dropping two places. The other section has grown 2.2% since last month. www.adduplex.com 5 NOKIA Lumia 520 19.3% NOKIA Lumia 630 9.8% MICROSOFT Lumia 535 7.7% NOKIA Lumia 635 7.1% NOKIA Lumia 530 6.1% NOKIA Lumia 625 6.0% NOKIA Lumia 920 3.7% NOKIA Lumia 925 2.9% NOKIA Lumia 620 2.6% NOKIA Lumia 720, 2.5% Other 32.3%
  6. 6. Windows Phone 8 Manufacturers June 23rd, AdDuplex Very few changes in the manufacturers this month. Nokia/Microsoft are up 0.01% HTC are down 0.08% Samsung are unchanged. Huawei are down 0.03% Other are up 0.12% www.adduplex.com 6 NOKIA/Microsoft 96.74% HTC 1.61% SAMSUNG 0.74% HUAWEI 0.34% Other 0.58%
  7. 7. OS Versions – Worldwide June 23rd, AdDuplex Here’s how the changes look from last month: WP 8.1 is up 2.5% WP 8.0 is down 2.4% WP 7.1 is down 0.4% Win 10 is up 0.2% That’s one in every 40 people using a preview version of Windows 10 Mobile. www.adduplex.com 7 Windows Phone 8.1 76.7% Windows Phone 7.x 7.1% Windows Phone 8.0 13.6% Windows 10 2.5%
  8. 8. Screen Resolutions June 23rd, AdDuplex This month we’re reporting the screen resolutions of devices in use for the first time. The key summary figure here is 75%. Three out of every four devices in use are what are essentially WVGA. 480x800 is WVGA. 480x854 is WVGA on a device with a soft keyboard. 540x960 is technically qHD but is handled by scaling from WVGA. www.adduplex.com 8 480x800 41.9% 480x854 23.7% 720x1280 12.2% 540x960 9.4% 768x1280 8.9% 1080x1920 4.0%
  9. 9. Windows Phone Devices – US June 23rd, AdDuplex The 635 continues to grow in popularity and is up 2.8% since last month. Collectively the 520 and 521 are down 2.3%. The 630 has dropped one place and 1.3% and is the only change in order in the top ten. The Other group is up 1.3%. All other devices have seen small changes of no more than 0.3%. www.adduplex.com 9 NOKIA Lumia 635 32.6% NOKIA Lumia 521 10.5% NOKIA Lumia 520 6.4% NOKIA Lumia 630 6.3% NOKIA Lumia 530 6.0% NOKIA Lumia 920 4.3% NOKIA Lumia 928 3.7% NOKIA Lumia 1020 3.4% NOKIA Lumia 1520 3.1% NOKIA Lumia 822 2.6% Other 21.1%
  10. 10. Windows Phone 8.x Operators – US June 23rd, AdDuplex No change in the order this month but the following percentage changes: AT&T are down 0.2% cricket are down 2.4% T-Mobile are down 0.9% Verizon are unchanged Boost Mobile are up 1% MetroPCS are down 0.1% Other is up 2.5% www.adduplex.com 10 AT&T 33.6% cricket 19.1% T-Mobile 16.1% Verizon 12.9% Boost Mobile 5.3% MetroPCS 3.2% Other 9.8%
  11. 11. Windows Phone Devices – Brazil June 23rd, AdDuplex We last looked in depth at Brazil in March. Here are the biggest changes in the last three months: The 520 is down 7.2% The 630 is down 1.9% Other is up 6.7% The 435 is a new entry in the top ten. The 710 remains the only device running the 7.X version of the OS. www.adduplex.com 11 NOKIA Lumia 520 22.7% NOKIA Lumia 630, 20.4% NOKIA Lumia 530 8.7% NOKIA Lumia 730 5.9% NOKIA Lumia 710 5.0% MICROSOFT Lumia 535 4.9% NOKIA Lumia 720 4.1% MICROSOFT Lumia 435 3.9% NOKIA Lumia 625 2.6% NOKIA Lumia 635 2.6% Other 19.2%
  12. 12. Windows Phone Devices – France June 23rd, AdDuplex We last looked in depth at France in March. Since then, 635 has gained 2% to become the most popular device in use. This is as the 520 drops 4.2% and moves to second place. Again we also see growth in the Other group. This time by 1.3% www.adduplex.com 12 NOKIA Lumia 635 19.4% NOKIA Lumia 520 17.9% NOKIA Lumia 625 9.7% NOKIA Lumia 1320 6.8%NOKIA Lumia 530 6.4% MICROSOFT Lumia 535 5.7% NOKIA Lumia 925 4.2% NOKIA Lumia 830 4.0% NOKIA Lumia 930 3.8% NOKIA Lumia 735 3.4% Other 18.8%
  13. 13. Windows Phone Devices – Italy June 23rd, AdDuplex We last took a detailed look at Italy, three months ago, in March. Again we see the 630 take over as the most popular device. This time as the 520 has lost 3.6% The 535 has gained 3.8% to become the third most popular device in use. The other category has seen an increase of 2.8% www.adduplex.com 13 NOKIA Lumia 630 16.8% NOKIA Lumia 520, 13.7% MICROSOFT Lumia 535 9.9% NOKIA Lumia 625 7.5% NOKIA Lumia 635 7.2%NOKIA Lumia 530 5.2% NOKIA Lumia 820 4.2% NOKIA Lumia 920 3.8% NOKIA Lumia 925 3.5% NOKIA Lumia 620 3.1% Other 25.1%
  14. 14. Windows Phone Devices – Germany June 23rd, AdDuplex We last looked in detail at Germany in January. Back then the 630 was already the most popular device but has lost 0.9% since then. As elsewhere, the 520 has dropped. Here by 3.2% The 925 is up in second place and the popularity of the higher end devices is re- enforced by the 930 in third place. The Other group has gained 1.6% www.adduplex.com 14 NOKIA Lumia 630 15.4% NOKIA Lumia 925 8.3% NOKIA Lumia 930 8.1% NOKIA Lumia 520 7.9% MICROSOFT Lumia 535 6.5% NOKIA Lumia 920 6.5% NOKIA Lumia 530 5.8% NOKIA Lumia 625 4.4% MICROSOFT Lumia 640 4.0% NOKIA Lumia 830 3.9% Other 29.2%
  15. 15. Windows Phone Devices – Poland June 23rd, AdDuplex Since we last looked at Poland in April, the biggest change is from the 535 which has gained 3.5% and become the second most popular device. The top ten is now all Lumia’s as the HTC 8S has slipped into the Other category and that category has also grown by 2.2%. www.adduplex.com 15 NOKIA Lumia 520 12.5% MICROSOFT Lumia 535, 9.9% NOKIA Lumia 625 8.6% NOKIA Lumia 735 8.1% NOKIA Lumia 630 7.8% NOKIA Lumia 635 7.2%NOKIA Lumia 920 5.0% MICROSOFT Lumia 640 3.7% NOKIA Lumia 610 3.3% NOKIA Lumia 1320 2.9% Other 31.1%
  16. 16. Windows Phone Devices – India June 23rd, AdDuplex Last month the 535 took over the top spot but in the last month it’s dropped 0.7%. The 520 is still in second place but has dropped 1.1% Every device in the top ten has dropped market share and the Other group has grown 3.6%. Expect to see at least one device break into the top ten next month. www.adduplex.com 16 MICROSOFT Lumia 535 20.2% NOKIA Lumia 520 18.7% NOKIA Lumia 730 7.6% NOKIA Lumia 630 6.5% NOKIA Lumia 625 6.3% NOKIA Lumia 720 5.2% NOKIA Lumia 525 3.6% NOKIA Lumia 530 3.2% NOKIA Lumia 620 3.1% NOKIA Lumia 1320 2.7% Other 22.9%
  17. 17. Unreleased Devices www.adduplex.com 17 June 23rd, AdDuplex Here are a few new phones we have found in our logs: • Microsoft RM-1104, RM-1105 – 1080p, 5.2” screen • Microsoft RM-1100 – 1440x2560 (unknown screen size)
  18. 18. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2015

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