About Addison Whitney

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  • 1. About Addison Whitney New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 2. Addison Whitney Background Addison Whitney is global brand consultancy specializing in verbal branding, visual branding, and brand strategy consulting. Founded in 1991, th experts at Addi the t t Addison Whitney have over 17 years of experience Whit h f i creating and developing some of the world’s leading brands. Our client- driven approach is proven and our process is tailored to meet the unique needs of each project. project New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 3. Addison Whitney Capabilities Brand Strategy Analysis & Development Brand Architecture & Nomenclature Strategy Consulting Brand Positioning & Key Messaging Brand Assessment B dA t Verbal Branding Creative Name & Tagline Development g Global Legal Prescreening Global Linguistic Evaluation Global Name Validation Research Visual Branding Corporate & Product Logo Design Visual Brand Hierarchy Stationery & C ll Si Collateral S l Systems Package Design Global Brand Standards Programs Website Design g New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 4. Select Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 5. Verbal Branding Pfizer Kraft PocketPaks® Cakesters® Procter & Gamble Cadillac UnderJams® Escalade® Campbell's Microsoft Soup at Hand® Outlook ® Wachovia Motorola way2save ® MOTOTRBO ® New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 6. Visual Branding New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 7. Corporate Identity Development New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 8. Brand Strategy Development & Analysis New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 9. To learn more about Addison Whitney New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 10. Contact Us To arrange a time to discuss your upcoming branding initiatives contact: Scott F k b S tt Frankenburg Senior Consultant, Addison Whitney 11006 Rushmore Drive Suite 350 Charlotte, NC 28277 USA , Tel. (704) 347-5700 ext. 246 sfrankenburg@addisonwhitney.com www.addisonwhitney.com www.brandsalsa.com www brandsalsa com New York San Francisco Munich Charlotte Tokyo (coming soon)