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Mobile past present future sao paulo

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The deck from my keynote at the Mobile Marketing Association Forum in Sao Paulo in early September

The deck from my keynote at the Mobile Marketing Association Forum in Sao Paulo in early September

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Transcript

  • 1.
  • 2.
  • 3. Mobile
    Past
    Present
    Future
  • 4. Who cares about the future?
  • 5. Mobile
    Past
    Present
    Future
  • 6. Mobile
    Past
    Present
    Future
    The decade of mobile
  • 7. “the future is already here. It's just not very evenly distributed”
  • 8. “the future is already here. It's just not very evenly distributed”
  • 9. “the future is already here. It's just not very evenly distributed”
  • 10. Past
  • 11. Mobile to evolve like online?
    “ OK we need a website ”
    Millions
    Online
    2000 - 2005
    1995 - 1999
    2006 - 2009
  • 12. Mobile to evolve like online?
    “ OK we need a website ”
    “ We need traffic – lets advertise online ”
    Millions
    Online
    2000 - 2005
    1995 - 1999
    2006 - 2009
  • 13. Mobile to evolve like online?
    “ OK we need a website ”
    “ We need traffic – lets advertise online ”
    “ We need to be strategic about online ”
    Millions
    Online
    2000 - 2005
    1995 - 1999
    2006 - 2009
  • 14. Its 1999 all over again
    “ OK we need a website ”
    “ We need traffic – lets advertise online ”
    “ We need to be strategic about online ”
    Millions
    Online
    350m
    Online
    1999
    2000 - 2005
    1995 - 1999
    2006 - 2009
  • 15. Businesses must move fastto reap the benefits
    “ OK we need a website”
    “ We need traffic – lets advertise online”
    “ We need to be strategic about online”
    Millions
    Online
    350m
    Smartphones
    2009
    350m
    Online
    1999
    2000 - 2005
    1995 - 1999
    2006 - 2009
  • 16. If we had known just how big the web would become, how would we have behaved differently?
  • 17. Present
  • 18. “The new rule. Mobile First”
    Eric Schmidt – CEO Google
  • 19. “…..So yes, you should look at Apple as a mobile device company,"
    Tim Cook – COO Apple
  • 20. Mobile is social
    Facebook have 150m mobile users & talk of reaching billions
  • 21. Social is mobile
    “Today around 37% of active users use Twitter on their phones. More than most other web services, but that should be 100%. There should be people using Twitter only on mobile, eventually. Twitter is built for mobile”
    Evan Williams – CEO Twitter
  • 22.
  • 23. Fixed phone?
  • 24. Fixed web?
    The mobile web opens up new situations
    for business to connect with customers
  • 25. However….
    Only 8% of Fortune 1000 business have a mobile strategy
  • 26. 2000 -What we need is a viral
  • 27. 2010 - What we need is an iPhone app
  • 28. Future. Now
  • 29. Comscore data shows that mobile is mass market
    Higher on chart = more female
    Further to right = older
    Size of bubbles = # of users
    Product: MobiLens
    Data: Three month average ending January 10
    Country: UK- N= 15,824
  • 30. “Any sufficiently advanced technology is indistinguishable from magic”
    Arthur C Clarke
  • 31. Touch
  • 32. Eyes
  • 33. Ears
  • 34. Location
  • 35. Movement
  • 36. Voice
  • 37. Brain?
    http://www.youtube.com/watch?v=MpjpVAB06O4
  • 38.
  • 39. Dialogue
  • 40. SMS as interface
  • 41. Integrating SMS apps & HTML5
    SMS is becoming "the command line
    for the mobile web” - Fred Wilson
  • 42. addictive ideas
    Solving
    Business
    problems
    by Solving
    Customer
    problems
    Focused on mobile
    Integrated with other digital channels
  • 43.
  • 44. “The best way to predict the future is to invent it”
    Alan Kay
  • 45. “Rapid Ramp of Mobile Internet usage will be a boon to consumers &some companies will likely win big (potentially very big)while many will wonder what just happened”
    Mary Meeker – Morgan Stanley – April 2010
  • 46. www.addictivemobile.com
    simon@addictivemobile.com
    @addictivemobile

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