Mobile Culture
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Mobile Culture

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The deck I shared at the Mobile Culture event in London

The deck I shared at the Mobile Culture event in London

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Mobile Culture Presentation Transcript

  • 1. How can commercial organisations and cultural institutions work together to generate mobile revenues?
  • 2. SHOW ME THE MONEY
  • 3. BRANDS & SPORT
  • 4. EYEBALLSASSOCIATIONACTIVATION
  • 5. BRANDS & MUSIC
  • 6. EYEBALLSASSOCIATIONACTIVATION
  • 7. BRANDS & CULTURE?
  • 8. ADVERTISING STEALS FROM CULTURE
  • 9. ADVERTISING STEALS FROM CULTURE
  • 10. CULTURE IS
    GREAT FOR
    FRAMING
    BRANDS
  • 11.
  • 12.
  • 13. ADVERTISING WORKS WITH CULTURE
  • 14.
  • 15.
  • 16.
  • 17. BRANDS NEED TO BE
    USEFUL
    RELEVANT
    ENTERTAINING
  • 18.
  • 19.
  • 20. FROM BRAND FUNDED TO BRAND CURATED
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. THREE NPD IDEAS
  • 27. FACILITATE ART POSTCARDS
    3 NPD IDEAS
  • 28. LONDON MOVIE MAP
  • 29.
  • 30.
  • 31. EXPLORE ART
    WALLPAPERS
  • 32.
  • 33. IT’S TIME TOEXPERIMENT
  • 34. simon@addictivemobile.com@addictivemobile