Mobile Culture

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The deck I shared at the Mobile Culture event in London

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Mobile Culture

  1. 1. How can commercial organisations and cultural institutions work together to generate mobile revenues?<br />
  2. 2. SHOW ME THE MONEY<br />
  3. 3. BRANDS & SPORT<br />
  4. 4. EYEBALLSASSOCIATIONACTIVATION<br />
  5. 5. BRANDS & MUSIC<br />
  6. 6. EYEBALLSASSOCIATIONACTIVATION<br />
  7. 7. BRANDS & CULTURE?<br />
  8. 8. ADVERTISING STEALS FROM CULTURE<br />
  9. 9. ADVERTISING STEALS FROM CULTURE<br />
  10. 10. CULTURE IS <br />GREAT FOR <br />FRAMING<br />BRANDS<br />
  11. 11.
  12. 12.
  13. 13. ADVERTISING WORKS WITH CULTURE<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. BRANDS NEED TO BE<br />USEFUL <br />RELEVANT<br />ENTERTAINING<br />
  18. 18.
  19. 19.
  20. 20. FROM BRAND FUNDED TO BRAND CURATED<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. THREE NPD IDEAS<br />
  27. 27. FACILITATE ART POSTCARDS<br />3 NPD IDEAS<br />
  28. 28. LONDON MOVIE MAP<br />
  29. 29.
  30. 30.
  31. 31. EXPLORE ART <br />WALLPAPERS<br />
  32. 32.
  33. 33. IT’S TIME TOEXPERIMENT<br />
  34. 34. simon@addictivemobile.com@addictivemobile<br />

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