Media tel march 2013
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Media tel march 2013

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Media tel march 2013 Media tel march 2013 Presentation Transcript

  • MOBILE FIX - LIVEPrivate & Confidential – Copyright Addictive Ltd 2011
  • This is the chart that makes Mary Meeker redundantWe don’t need any more data – mobile is huge right nowPrivate & Confidential – Copyright Addictive Ltd 2011 are wherever you
  • Having worked on the launch of home PC in the90s we think computing has finally evolved – touch and voice controlled and with you all the timePrivate & Confidential – Copyright Addictive Ltd 2011
  • And now PhabletsPrivate & Confidential – Copyright Addictive Ltd 2011
  • And because so many people use FB on their mobile we think mobile and social are increasingly the same thingPrivate & Confidential – Copyright Addictive Ltd 2011
  • GAFA drives the innovation and brands need help navigating this new ecologyPrivate & Confidential – Copyright Addictive Ltd 2011
  • In a fragmented world you need smart advice – otherwise you risk being stuck in the wrong placePrivate & Confidential – Copyright Addictive Ltd 2011
  • Brands realising that an app isn’t the answer Unless you are solving a very specific problemPrivate & Confidential – Copyright Addictive Ltd 2011
  • But so many still haven’t taken the simple steps to get ready – what are people waiting for?Private & Confidential – Copyright Addictive Ltd 2011
  • “Mobile advertising sucks”Private & Confidential – Copyright Addictive Ltd 2011
  • We think mobile advertising is broken – its as if no-one cares Why would waitrose advertise on the football pages of the YEP &Private & Confidential99%+ wont click2011 given – Copyright Addictive Ltd shouldn’t the add work harder?
  • Why make people wait for your message to load?Private & Confidential – Copyright Addictive Ltd 2011
  • and given 99% of people seeing this And when you do get there the message is underwhelmingPrivate & Confidential – Copyright Addictive Ltd 2011
  • We spent 20 mins on the Guardian mobile site & found every ad was ‘broken’ in some way The ITV ad is integrated with other activityPrivate & Confidential – Copyright Addictive Ltd 2011
  • When you click you can watch a trailer – or clickthrough to FB for more info – or go get the ITV player appPrivate & Confidential – Copyright Addictive Ltd 2011
  • Taking you to the iTunes store Which is fine – except I am using an android phonePrivate & Confidential – Copyright Addictive Ltd 2011
  • Zegna add kept coming up – no frequency capping so I saw it maybe 30 timesPrivate & Confidential – Copyright Addictive Ltd 2011
  • Clicking brings up a nice picture and another click..Private & Confidential – Copyright Addictive Ltd 2011
  • Which opens a page not optimised for mobilePrivate & Confidential – Copyright Addictive Ltd 2011
  • The Hyatt ad has a more interesting messagePrivate & Confidential – Copyright Addictive Ltd 2011
  • But clicks through to a site that isn’t optimised for mobilePrivate & Confidential – Copyright Addictive Ltd 2011
  • P&G will get it right though…Private & Confidential – Copyright Addictive Ltd 2011
  • NoPrivate & Confidential – Copyright Addictive Ltd 2011
  • And amongst these brand apps we kept seeing Google ads – with this one hinting at some targettingPrivate & Confidential – Copyright Addictive Ltd 2011
  • And we are seeing the most annoying desktop fprmats coming to mobilePrivate & Confidential – Copyright Addictive Ltd 2011
  • There are good alternatives – FB allows precise targeting and formats that fit with the flowPrivate & Confidential – Copyright Addictive Ltd 2011
  • Twitter doesn’t have the targeting but do have flow formats – but couldn’t Sainsbury find something morePrivate & Confidential – Copyright Addictive Ltd 2011 say? interersting to
  • $50bn Globally – Threat or Opportunity?Private & Confidential – Copyright Addictive Ltd 2011
  • TO THINK ABOUT….Private & Confidential – Copyright Addictive Ltd 2011
  • Q4 2012 iPhone 5 Nexus 4 & 7 Kindle Fire iPad 4 & Mini Market still moving very quickly With millions of people getting new devices and faster Ubiquitous WiF connectionsPrivate & Confidential – Copyright Addictive Ltd 2011 4G
  • We are convinced tablets are a huge opportunity – but few media owners or brands are creating bespoke content and servicesPrivate & Confidential – Copyright Addictive Ltd 2011
  • New software like Google Now are showing what can be done by combining data to provide a great servicePrivate & Confidential – Copyright Addictive Ltd 2011
  • And Apple are aggregating brands loyalty and tickets etc and layering services on topPrivate & Confidential – Copyright Addictive Ltd 2011
  • & = & = ? & = ?We think the next generation of apps will deliver blended services? Why doesn’t someone combine all the travelPrivate & data in one app – trains, buses, bikes & taxis Confidential – Copyright Addictive Ltd 2011
  • Getting Mobile & Social right gives you stand out from all the noise Get it right and you can get competitive advantagePrivate & Confidential – Copyright Addictive Ltd 2011
  • IT’S TIME TO EXPERIMENT simon@addictivemobile.com mobilefix@addictivemobile.com @addictivemobilePrivate & Confidential – Copyright Addictive Ltd 2011