Iaa june 2013

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A Big Picture view on Mobile shared with the IAA in London in June 2013

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  • One key thing about mobile is that innovation & inspiration is global not just US
  • We should remember that whilst we are seeing huge disruption already – there is a lot more change coming as billions of people move to smartphone
  • GAFA drives the innovation and brands need help navigating this new ecology
  • And because so many people use FB on their mobile we think mobile and social are increasingly the same thing
  • Iaa june 2013

    1. 1. Private & Confidential – Copyright Addictive Ltd 2011THE DECADE OF MOBILEIAA JUNE 2013
    2. 2. Private & Confidential – Copyright Addictive Ltd 2011
    3. 3. Private & Confidential – Copyright Addictive Ltd 2011THE KEY TO THE WORLD
    4. 4. Private & Confidential – Copyright Addictive Ltd 2011“the future is already here. Its just not veryevenly distributed”
    5. 5. Private & Confidential – Copyright Addictive Ltd 2011& there is lots more to come……
    6. 6. Private & Confidential – Copyright Addictive Ltd 2011IT’S NOT JUST ABOUT MOBILE
    7. 7. Private & Confidential – Copyright Addictive Ltd 2011
    8. 8. Private & Confidential – Copyright Addictive Ltd 2011A FRAGMENTED WORLD
    9. 9. Private & Confidential – Copyright Addictive Ltd 2011PeoplePhysicalPlacesPromo’sDevicesTHE NEW 4Ps OF MARKETING
    10. 10. Private & Confidential – Copyright Addictive Ltd 2011People
    11. 11. Private & Confidential – Copyright Addictive Ltd 2011Places
    12. 12. Private & Confidential – Copyright Addictive Ltd 2011In stock nearby? Places5Million people within 250 yds of a Tesco store via mobile
    13. 13. Private & Confidential – Copyright Addictive Ltd 2011Physical
    14. 14. Private & Confidential – Copyright Addictive Ltd 2011Promos
    15. 15. Private & Confidential – Copyright Addictive Ltd 2011What we’re focused on; Context
    16. 16. Private & Confidential – Copyright Addictive Ltd 2011Tablets07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |16
    17. 17. Private & Confidential – Copyright Addictive Ltd 2011Advertising07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |17
    18. 18. Private & Confidential – Copyright Addictive Ltd 2011
    19. 19. Private & Confidential – Copyright Addictive Ltd 2011
    20. 20. Private & Confidential – Copyright Addictive Ltd 2011simon@addictivemobile.comSign up for our weekly Mobile Fixmobilefix@addictivemobile.comFollow us @addictivemobileIT’S TIME TOEXPERIMENT

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