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Iaa june 2013
 

Iaa june 2013

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A Big Picture view on Mobile shared with the IAA in London in June 2013

A Big Picture view on Mobile shared with the IAA in London in June 2013

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  • One key thing about mobile is that innovation & inspiration is global not just US
  • We should remember that whilst we are seeing huge disruption already – there is a lot more change coming as billions of people move to smartphone
  • GAFA drives the innovation and brands need help navigating this new ecology
  • And because so many people use FB on their mobile we think mobile and social are increasingly the same thing

Iaa june 2013 Iaa june 2013 Presentation Transcript

  • Private & Confidential – Copyright Addictive Ltd 2011THE DECADE OF MOBILEIAA JUNE 2013
  • Private & Confidential – Copyright Addictive Ltd 2011
  • Private & Confidential – Copyright Addictive Ltd 2011THE KEY TO THE WORLD
  • Private & Confidential – Copyright Addictive Ltd 2011“the future is already here. Its just not veryevenly distributed”
  • Private & Confidential – Copyright Addictive Ltd 2011& there is lots more to come……
  • Private & Confidential – Copyright Addictive Ltd 2011IT’S NOT JUST ABOUT MOBILE
  • Private & Confidential – Copyright Addictive Ltd 2011
  • Private & Confidential – Copyright Addictive Ltd 2011A FRAGMENTED WORLD
  • Private & Confidential – Copyright Addictive Ltd 2011PeoplePhysicalPlacesPromo’sDevicesTHE NEW 4Ps OF MARKETING
  • Private & Confidential – Copyright Addictive Ltd 2011People
  • Private & Confidential – Copyright Addictive Ltd 2011Places
  • Private & Confidential – Copyright Addictive Ltd 2011In stock nearby? Places5Million people within 250 yds of a Tesco store via mobile
  • Private & Confidential – Copyright Addictive Ltd 2011Physical
  • Private & Confidential – Copyright Addictive Ltd 2011Promos
  • Private & Confidential – Copyright Addictive Ltd 2011What we’re focused on; Context
  • Private & Confidential – Copyright Addictive Ltd 2011Tablets07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |16
  • Private & Confidential – Copyright Addictive Ltd 2011Advertising07/06/2013 Trainer: Andrew Hood, MD, Lynchpin |17
  • Private & Confidential – Copyright Addictive Ltd 2011
  • Private & Confidential – Copyright Addictive Ltd 2011
  • Private & Confidential – Copyright Addictive Ltd 2011simon@addictivemobile.comSign up for our weekly Mobile Fixmobilefix@addictivemobile.comFollow us @addictivemobileIT’S TIME TOEXPERIMENT