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Google mobile and money

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The presentation I shared at the Google Loves Mobile event on Financial Services in London

The presentation I shared at the Google Loves Mobile event on Financial Services in London

Published in: Business, Economy & Finance
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  • SMS‐based money transfer system that allows individuals to deposit, send, and withdraw funds using their cell phone.
  • http://www.nearfieldcommunicationsworld.com/2011/02/14/35993/airtel-africa-to-launch-nfc-services-in-fifteen-african-countries/ http://www.sierraexpressmedia.com/archives/19077 http://www.telecompaper.com/news/airtel-mastercard-launch-mobile-payments-card-in-africa
  • http://newsroom.accenture.com/article_display.cfm?article_id=5145
  • Transcript

    • 1. A look at Mobile & Money around the world
    • 2. The Holy Grail
    • 3. New technology doesn’t always deliver on its promises…..
    • 4. Adoption is driven by web familiarity
    • 5. “ ..the future is already here. It's just not very evenly distributed”
    • 6. "Osaifu-Keitai" (mobile phones with wallet functions) Over 35 million users in Japan
    • 7. 10 million Japanese mobile users made a mobile purchase in December
    • 8. DOCOMO customers can send 20000 yen by phone
    • 9. Big in Korea, too
      • 10 million users
      • $100bn in mobile finance transactions
      • 200% increase
    • 10. THIS IS THE MOST SUCCESFUL BANK IN KENYA
    • 11. M-PESA in Kenya
    • 12. 35% OF POPULATION 81% of SAFARICOM CUSTOMERS MONTHLY VOLUME = 25% of GDP
    • 13. Airtel Africa
      • NFC
      • Airtel Africa to launch NFC services in fifteen African countries beginning 2011
      • Mobile Wallet
      • Airtel Africa, Standard Chartered Bank and MasterCard Worldwide to launch one of the world's first virtual card that operates off a wallet residing on a mobile phone
      • “ Airtel 1time Shopping Card”: Subscribers to make payments across the MasterCard network
      • Simplified online transaction: Airtel customer shop online and will be able to request a shopping card number. Airtel money services generate a 16-digit number that enables the completion of the transaction. On completion a confirmation message is sent to the handset.
    • 14. Nokia Money NOW LIVE IN INDIA
    • 15. Sparkasse (Germany)
      • Mobile website (incl. mobile banking)
      • iPhone app: 0,79 EUR, 4 Stars
      • iPad Version: 1,59 EUR, 4 Stars
      • Apps work not only with Sparkasse but with most (German) banks
    • 16. Rabobank (Netherlands)
      • Mobile Banking app
      • Includes demo to try the app out even without login
      • Very detailed view of transactions
      • Direct dial for customer service
      • “ Pay via SMS” app
      • Send money to a mobile number
    • 17. Rabobank (Netherlands) + mobile website (incl. full mobile banking functions) But no automatic redirection;
    • 18.  
    • 19.  
    • 20.  
    • 21. 300% ROI
    • 22. Future, Now
    • 23. What is a bank in the mobile age?
      • China Mobile paid $5.8 billion for 20% of Shanghai Pudong Development Bank.
      • Japan's NTT DoCoMo paid nearly 100 billion yen ($1.1 billion) for stakes in Sumitomo Mitsui Card Co and UC Card Co
      • SK Telecom set up a mobile payment JV with Citigroup in 2008, & bought 49% of Hana Financial Group's credit card unit for $343 million.
      • South Korea's No. 2 mobile firm and dominant fixed-line operator, KT Corp, is also buying shares in BC Card, a credit card processing company.
    • 24.  
    • 25. Square
    • 26. Square
    • 27.  
    • 28. Visa Mobile for iCarte
    • 29. Bling Tag
    • 30. Bump to transfer via Paypal
    • 31. VeriFone
      • PAYware, which turns an ordinary iPod Touch into a secure, mobile POS terminal
      • NFC-based tap-and-pay solution that lets shoppers pay for goods with their cell phones
    • 32. NFC http://www.engadget.com/2011/02/15/deutsche-telekom-rolling-out-nfc-payments-with-t-mobile-usa-oth/?utm_source=engadget&utm_medium=twitter
    • 33. The Operators fight back
    • 34. The Apple advantage?
    • 35. Mobile is becoming accepted
    • 36. Mobile is becoming accepted
    • 37. TECHNOLOGY IS EMBRACED WHEN IT SOLVES PROBLEMS
    • 38.  
    • 39. WHAT PROBLEMS COULD YOU SOLVE FOR YOUR CUSTOMERS?
    • 40. Where is the nearest ATM that doesn’t charge me?
    • 41. How do I keep track of my expenses?
    • 42. Where does my money go?
    • 43. How can I pay this cheque in ASAP? * Mobile Remote Deposit Check
    • 44. How do I avoid card declines when travelling?
    • 45. Why doesn’t my credit card offer me Groupon type deals?
    • 46. The good start ups are focused on problem solving
    • 47. It’s time to experiment Relevant, Measurable, Scaleable & Mobile First
    • 48. [email_address] @addictivemobile http :/ /www.addictivemobile.com [email_address]

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