Buzzword bingo
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Buzzword bingo

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The Buzzword Bingo exercise we include in all our training - at the IAB it got the best ever feedback

The Buzzword Bingo exercise we include in all our training - at the IAB it got the best ever feedback

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  • 1. BWB*
 OR HOW TO TALK ABOUT MOBILE IN ENGLISH!•  * BuzzWord Bingo!Private & Confidential – Copyright Addictive Ltd 2011!
  • 2. 1! Gamification!h"p://en.wikipedia.org/wiki/Gamifica5on  Private & Confidential – Copyright Addictive Ltd 2011!
  • 3. Even a progress bar can help!Private & Confidential – Copyright Addictive Ltd 2011!
  • 4. 2! Internet of Things!h"p://en.wikipedia.org/wiki/Internet_of_Things  Private & Confidential – Copyright Addictive Ltd 2011!
  • 5. h"p://www.arduino.cc/  Private & Confidential – Copyright Addictive Ltd 2011!
  • 6. Private & Confidential – Copyright Addictive Ltd 2011!
  • 7. 6! Digital Out of Home (DOOH)!h"p://en.wikipedia.org/wiki/Out-­‐of-­‐home_adver5sing#Digital_Out_Of_Home_-­‐_DOOH  Private & Confidential – Copyright Addictive Ltd 2011!
  • 8. Private & Confidential – Copyright Addictive Ltd 2011!
  • 9. 8! Augmented Reality!h"p://en.wikipedia.org/wiki/Augmented_reality  Private & Confidential – Copyright Addictive Ltd 2011!
  • 10. Private & Confidential – Copyright Addictive Ltd 2011!
  • 11. Private & Confidential – Copyright Addictive Ltd 2011!
  • 12. Private & Confidential – Copyright Addictive Ltd 2011!
  • 13. 10 UGC!h"p://en.wikipedia.org/wiki/User-­‐generated_content  Private & Confidential – Copyright Addictive Ltd 2011!
  • 14. 1 : 9 : 90!Private & Confidential – Copyright Addictive Ltd 2011!
  • 15. Private & Confidential – Copyright Addictive Ltd 2011!
  • 16. 11! LBS!h"p://en.wikipedia.org/wiki/Loca5on-­‐based_service  Private & Confidential – Copyright Addictive Ltd 2011!
  • 17. Private & Confidential – Copyright Addictive Ltd 2011!
  • 18. Physical!Private & Confidential – Copyright Addictive Ltd 2011!
  • 19. 13! Transmedia Storytelling!h"p://en.wikipedia.org/wiki/Transmedia_storytelling  Private & Confidential – Copyright Addictive Ltd 2011!
  • 20. Private & Confidential – Copyright Addictive Ltd 2011!
  • 21. Private & Confidential – Copyright Addictive Ltd 2011!
  • 22. Private & Confidential – Copyright Addictive Ltd 2011!
  • 23. 15! Kinetic !h"p://en.wikipedia.org/wiki/Kinect  Private & Confidential – Copyright Addictive Ltd 2011!
  • 24. 16! Cloud Computing!h"p://en.wikipedia.org/wiki/Cloud_compu5ng  Private & Confidential – Copyright Addictive Ltd 2011!
  • 25. CLOUD COMPUTING CHANGES EVERYTHING! h"p://www.youtube.com/watch?v=rdNOloAH9Q  Private & Confidential – Copyright Addictive Ltd 2011!
  • 26. Private & Confidential – Copyright Addictive Ltd 2011!
  • 27. Private & Confidential – Copyright Addictive Ltd 2011!
  • 28. 20! QR!h"p://en.wikipedia.org/wiki/QR_code  Private & Confidential – Copyright Addictive Ltd 2011!
  • 29. PHYSICAL!Private & Confidential – Copyright Addictive Ltd 2011!
  • 30. 21! NFC!h"p://en.wikipedia.org/wiki/Near_field_communica5on  Private & Confidential – Copyright Addictive Ltd 2011!
  • 31. NFCh"p://www.engadget.com/2011/02/15/deutsche-­‐telekom-­‐rolling-­‐out-­‐nfc-­‐payments-­‐with-­‐t-­‐mobile-­‐usa-­‐oth/?Private & Confidential – Copyright Addictive Ltd 2011!utm_source=engadget&utm_medium=twi"er    
  • 32. Private & Confidential – Copyright Addictive Ltd 2011!
  • 33. Bump to transfer via Paypal!Private & Confidential – Copyright Addictive Ltd 2011!
  • 34. 23! GPS!h"p://en.wikipedia.org/wiki/Global_Posi5oning_System  Private & Confidential – Copyright Addictive Ltd 2011!
  • 35. Location!Private & Confidential – Copyright Addictive Ltd 2011!
  • 36. Private & Confidential – Copyright Addictive Ltd 2011!
  • 37. 25! Wi-Fi!h"p://en.wikipedia.org/wiki/Wi-­‐Fi  Private & Confidential – Copyright Addictive Ltd 2011!
  • 38. In a new report, it reckons that almost two thirds -- 63 percent – ! of the traffic generated by smartphones, tablets and feature phones! will run over Wi-Fi and femtocells by 2015!Private & Confidential – Copyright Addictive Ltd 2011!
  • 39. Boris  Johnson  Pledges  Full  Wi-­‐Fi  Coverage  For  London  2012  Private & Confidential – Copyright Addictive Ltd 2011!
  • 40. 27! Caching!h"p://en.wikipedia.org/wiki/Cache  Private & Confidential – Copyright Addictive Ltd 2011!
  • 41. Private & Confidential – Copyright Addictive Ltd 2011!
  • 42. “Maps will automatically start caching the areas you visit the most ! when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!Private & Confidential – Copyright Addictive Ltd 2011!
  • 43. 30! HTML5!h"p://en.wikipedia.org/wiki/HTML5  Private & Confidential – Copyright Addictive Ltd 2011!
  • 44. http://www.dvirreznik.com/2010/06/html5-infographic/!Private & Confidential – Copyright Addictive Ltd 2011!
  • 45. The Gmail “app” – HTML5!Private & Confidential – Copyright Addictive Ltd 2011!
  • 46. simon@addictivemobile.com mobilefix@addictivemobile.com @addictivemobilePrivate & Confidential – Copyright Addictive Ltd 2011!