BWB*
                                                        OR HOW TO TALK ABOUT                                         ...
1!                      Gamification!h"p://en.wikipedia.org/wiki/Gamifica5on	  Private & Confidential – Copyright Addictive L...
Even a progress bar can help!Private & Confidential – Copyright Addictive Ltd 2011!
2!                   Internet of Things!h"p://en.wikipedia.org/wiki/Internet_of_Things	  Private & Confidential – Copyright...
h"p://www.arduino.cc/	  Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
6!                      Digital Out of Home (DOOH)!h"p://en.wikipedia.org/wiki/Out-­‐of-­‐home_adver5sing#Digital_Out_Of_H...
Private & Confidential – Copyright Addictive Ltd 2011!
8!                           Augmented Reality!h"p://en.wikipedia.org/wiki/Augmented_reality	  Private & Confidential – Cop...
Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
10                      UGC!h"p://en.wikipedia.org/wiki/User-­‐generated_content	  Private & Confidential – Copyright Addic...
1 : 9 : 90!Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
11!                   LBS!h"p://en.wikipedia.org/wiki/Loca5on-­‐based_service	  Private & Confidential – Copyright Addictiv...
Private & Confidential – Copyright Addictive Ltd 2011!
Physical!Private & Confidential – Copyright Addictive Ltd 2011!
13!                 Transmedia Storytelling!h"p://en.wikipedia.org/wiki/Transmedia_storytelling	  Private & Confidential – ...
Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
15!                           Kinetic !h"p://en.wikipedia.org/wiki/Kinect	  Private & Confidential – Copyright Addictive Lt...
16!                        Cloud Computing!h"p://en.wikipedia.org/wiki/Cloud_compu5ng	  Private & Confidential – Copyright ...
CLOUD COMPUTING CHANGES EVERYTHING!       h"p://www.youtube.com/watch?v=rdNOloAH9Q	  Private & Confidential – Copyright Add...
Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
20!                      QR!h"p://en.wikipedia.org/wiki/QR_code	  Private & Confidential – Copyright Addictive Ltd 2011!
PHYSICAL!Private & Confidential – Copyright Addictive Ltd 2011!
21!                   NFC!h"p://en.wikipedia.org/wiki/Near_field_communica5on	  Private & Confidential – Copyright Addictive...
NFCh"p://www.engadget.com/2011/02/15/deutsche-­‐telekom-­‐rolling-­‐out-­‐nfc-­‐payments-­‐with-­‐t-­‐mobile-­‐usa-­‐oth/?...
Private & Confidential – Copyright Addictive Ltd 2011!
Bump to transfer via Paypal!Private & Confidential – Copyright Addictive Ltd 2011!
23!                      GPS!h"p://en.wikipedia.org/wiki/Global_Posi5oning_System	  Private & Confidential – Copyright Addi...
Location!Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
25!                   Wi-Fi!h"p://en.wikipedia.org/wiki/Wi-­‐Fi	  Private & Confidential – Copyright Addictive Ltd 2011!
In a new report, it reckons that almost two thirds -- 63 percent – !          of the traffic generated by smartphones, tabl...
Boris	  Johnson	  Pledges	  Full	  Wi-­‐Fi	  Coverage	  For	  London	  2012	  Private & Confidential – Copyright Addictive ...
27!                      Caching!h"p://en.wikipedia.org/wiki/Cache	  Private & Confidential – Copyright Addictive Ltd 2011!
Private & Confidential – Copyright Addictive Ltd 2011!
“Maps will automatically start caching the areas you visit the most !  when your device is plugged in and connected to WiF...
30!                   HTML5!h"p://en.wikipedia.org/wiki/HTML5	  Private & Confidential – Copyright Addictive Ltd 2011!
http://www.dvirreznik.com/2010/06/html5-infographic/!Private & Confidential – Copyright Addictive Ltd 2011!
The Gmail “app” – HTML5!Private & Confidential – Copyright Addictive Ltd 2011!
simon@addictivemobile.com                                               mobilefix@addictivemobile.com                     ...
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Buzzword bingo

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The Buzzword Bingo exercise we include in all our training - at the IAB it got the best ever feedback

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Buzzword bingo

  1. 1. BWB*
 OR HOW TO TALK ABOUT MOBILE IN ENGLISH!•  * BuzzWord Bingo!Private & Confidential – Copyright Addictive Ltd 2011!
  2. 2. 1! Gamification!h"p://en.wikipedia.org/wiki/Gamifica5on  Private & Confidential – Copyright Addictive Ltd 2011!
  3. 3. Even a progress bar can help!Private & Confidential – Copyright Addictive Ltd 2011!
  4. 4. 2! Internet of Things!h"p://en.wikipedia.org/wiki/Internet_of_Things  Private & Confidential – Copyright Addictive Ltd 2011!
  5. 5. h"p://www.arduino.cc/  Private & Confidential – Copyright Addictive Ltd 2011!
  6. 6. Private & Confidential – Copyright Addictive Ltd 2011!
  7. 7. 6! Digital Out of Home (DOOH)!h"p://en.wikipedia.org/wiki/Out-­‐of-­‐home_adver5sing#Digital_Out_Of_Home_-­‐_DOOH  Private & Confidential – Copyright Addictive Ltd 2011!
  8. 8. Private & Confidential – Copyright Addictive Ltd 2011!
  9. 9. 8! Augmented Reality!h"p://en.wikipedia.org/wiki/Augmented_reality  Private & Confidential – Copyright Addictive Ltd 2011!
  10. 10. Private & Confidential – Copyright Addictive Ltd 2011!
  11. 11. Private & Confidential – Copyright Addictive Ltd 2011!
  12. 12. Private & Confidential – Copyright Addictive Ltd 2011!
  13. 13. 10 UGC!h"p://en.wikipedia.org/wiki/User-­‐generated_content  Private & Confidential – Copyright Addictive Ltd 2011!
  14. 14. 1 : 9 : 90!Private & Confidential – Copyright Addictive Ltd 2011!
  15. 15. Private & Confidential – Copyright Addictive Ltd 2011!
  16. 16. 11! LBS!h"p://en.wikipedia.org/wiki/Loca5on-­‐based_service  Private & Confidential – Copyright Addictive Ltd 2011!
  17. 17. Private & Confidential – Copyright Addictive Ltd 2011!
  18. 18. Physical!Private & Confidential – Copyright Addictive Ltd 2011!
  19. 19. 13! Transmedia Storytelling!h"p://en.wikipedia.org/wiki/Transmedia_storytelling  Private & Confidential – Copyright Addictive Ltd 2011!
  20. 20. Private & Confidential – Copyright Addictive Ltd 2011!
  21. 21. Private & Confidential – Copyright Addictive Ltd 2011!
  22. 22. Private & Confidential – Copyright Addictive Ltd 2011!
  23. 23. 15! Kinetic !h"p://en.wikipedia.org/wiki/Kinect  Private & Confidential – Copyright Addictive Ltd 2011!
  24. 24. 16! Cloud Computing!h"p://en.wikipedia.org/wiki/Cloud_compu5ng  Private & Confidential – Copyright Addictive Ltd 2011!
  25. 25. CLOUD COMPUTING CHANGES EVERYTHING! h"p://www.youtube.com/watch?v=rdNOloAH9Q  Private & Confidential – Copyright Addictive Ltd 2011!
  26. 26. Private & Confidential – Copyright Addictive Ltd 2011!
  27. 27. Private & Confidential – Copyright Addictive Ltd 2011!
  28. 28. 20! QR!h"p://en.wikipedia.org/wiki/QR_code  Private & Confidential – Copyright Addictive Ltd 2011!
  29. 29. PHYSICAL!Private & Confidential – Copyright Addictive Ltd 2011!
  30. 30. 21! NFC!h"p://en.wikipedia.org/wiki/Near_field_communica5on  Private & Confidential – Copyright Addictive Ltd 2011!
  31. 31. NFCh"p://www.engadget.com/2011/02/15/deutsche-­‐telekom-­‐rolling-­‐out-­‐nfc-­‐payments-­‐with-­‐t-­‐mobile-­‐usa-­‐oth/?Private & Confidential – Copyright Addictive Ltd 2011!utm_source=engadget&utm_medium=twi"er    
  32. 32. Private & Confidential – Copyright Addictive Ltd 2011!
  33. 33. Bump to transfer via Paypal!Private & Confidential – Copyright Addictive Ltd 2011!
  34. 34. 23! GPS!h"p://en.wikipedia.org/wiki/Global_Posi5oning_System  Private & Confidential – Copyright Addictive Ltd 2011!
  35. 35. Location!Private & Confidential – Copyright Addictive Ltd 2011!
  36. 36. Private & Confidential – Copyright Addictive Ltd 2011!
  37. 37. 25! Wi-Fi!h"p://en.wikipedia.org/wiki/Wi-­‐Fi  Private & Confidential – Copyright Addictive Ltd 2011!
  38. 38. In a new report, it reckons that almost two thirds -- 63 percent – ! of the traffic generated by smartphones, tablets and feature phones! will run over Wi-Fi and femtocells by 2015!Private & Confidential – Copyright Addictive Ltd 2011!
  39. 39. Boris  Johnson  Pledges  Full  Wi-­‐Fi  Coverage  For  London  2012  Private & Confidential – Copyright Addictive Ltd 2011!
  40. 40. 27! Caching!h"p://en.wikipedia.org/wiki/Cache  Private & Confidential – Copyright Addictive Ltd 2011!
  41. 41. Private & Confidential – Copyright Addictive Ltd 2011!
  42. 42. “Maps will automatically start caching the areas you visit the most ! when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!Private & Confidential – Copyright Addictive Ltd 2011!
  43. 43. 30! HTML5!h"p://en.wikipedia.org/wiki/HTML5  Private & Confidential – Copyright Addictive Ltd 2011!
  44. 44. http://www.dvirreznik.com/2010/06/html5-infographic/!Private & Confidential – Copyright Addictive Ltd 2011!
  45. 45. The Gmail “app” – HTML5!Private & Confidential – Copyright Addictive Ltd 2011!
  46. 46. simon@addictivemobile.com mobilefix@addictivemobile.com @addictivemobilePrivate & Confidential – Copyright Addictive Ltd 2011!
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