Bingo presentation sa

1,017 views

Published on

The deck we shared in our Buzzword Bingo session at the IAB in London today. Around 40 people played along with the bingo cards we distributed in the audience

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,017
On SlideShare
0
From Embeds
0
Number of Embeds
120
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bingo presentation sa

  1. 1. BWB* or How to talk about mobile in english * BuzzWord BingoPrivate & Confidential – Copyright addictive Ltd 2011
  2. 2. 1! 3Gh"p://en.wikipedia.org/wiki/3G  Private & Confidential – Copyright addictive Ltd 2011
  3. 3. The iPhone changed everythingPrivate & Confidential – Copyright addictive Ltd 2011
  4. 4. 4GPrivate & Confidential – Copyright addictive Ltd 2011
  5. 5. 2! Media Stackingh"p://interac6ve.hotwirepr.com/uk/media-­‐stacking-­‐hits-­‐home/  Private & Confidential – Copyright addictive Ltd 2011
  6. 6. Private & Confidential – Copyright addictive Ltd 2011
  7. 7. Private & Confidential – Copyright addictive Ltd 2011
  8. 8. 6! iOSh"p://en.wikipedia.org/wiki/IOS_(Apple)  Private & Confidential – Copyright addictive Ltd 2011
  9. 9. Should we go Android first?Private & Confidential – Copyright addictive Ltd 2011
  10. 10. 8! ARh"p://en.wikipedia.org/wiki/Augmented_reality  Private & Confidential – Copyright addictive Ltd 2011
  11. 11. Private & Confidential – Copyright addictive Ltd 2011
  12. 12. Private & Confidential – Copyright addictive Ltd 2011
  13. 13. Private & Confidential – Copyright addictive Ltd 2011
  14. 14. 10 UGCh"p://en.wikipedia.org/wiki/User-­‐generated_content  Private & Confidential – Copyright addictive Ltd 2011
  15. 15. 1 : 9 : 90Private & Confidential – Copyright addictive Ltd 2011
  16. 16. Private & Confidential – Copyright addictive Ltd 2011
  17. 17. 11! LBSh"p://en.wikipedia.org/wiki/Loca6on-­‐based_service  Private & Confidential – Copyright addictive Ltd 2011
  18. 18. Private & Confidential – Copyright addictive Ltd 2011
  19. 19. Physical!Private & Confidential – Copyright addictive Ltd 2011
  20. 20. 13! EPOSh"p://en.wikipedia.org/wiki/Point_of_Sale  Private & Confidential – Copyright addictive Ltd 2011
  21. 21. Mobile will influence up to $110 billion in sales in Europe
 10 million mobile shoppers in the UK in December alone.!Private & Confidential – Copyright addictive Ltd 2011
  22. 22. Mobile CouponingPrivate & Confidential – Copyright addictive Ltd 2011
  23. 23. 15! MRh"p://en.wikipedia.org/wiki/Mixed_reality  Private & Confidential – Copyright addictive Ltd 2011
  24. 24. h"p://www.youtube.com/watch?v=CCcTRjxP-­‐Fc  Private & Confidential – Copyright addictive Ltd 2011
  25. 25. 16! Cloud Computingh"p://en.wikipedia.org/wiki/Cloud_compu6ng  Private & Confidential – Copyright addictive Ltd 2011
  26. 26. CLOUD COMPUTING CHANGES EVERYTHING h"p://www.youtube.com/watch?v=rdSOloAH9Q  Private & Confidential – Copyright addictive Ltd 2011
  27. 27. Private & Confidential – Copyright addictive Ltd 2011
  28. 28. Private & Confidential – Copyright addictive Ltd 2011
  29. 29. 20! QRh"p://en.wikipedia.org/wiki/QR_code  Private & Confidential – Copyright addictive Ltd 2011
  30. 30. PHYSICAL!Private & Confidential – Copyright addictive Ltd 2011
  31. 31. 21! NFCh"p://en.wikipedia.org/wiki/Near_field_communica6on  Private & Confidential – Copyright addictive Ltd 2011
  32. 32. NFCh"p://www.engadget.com/2011/02/15/deutsche-­‐telekom-­‐rolling-­‐out-­‐nfc-­‐payments-­‐with-­‐t-­‐mobile-­‐usa-­‐oth/?utm_source=engadget&utm_medium=twi"er    Private & Confidential – Copyright addictive Ltd 2011
  33. 33. Private & Confidential – Copyright addictive Ltd 2011
  34. 34. Bump to transfer via Paypal!Private & Confidential – Copyright addictive Ltd 2011
  35. 35. 23! GPSh"p://en.wikipedia.org/wiki/Global_Posi6oning_System  Private & Confidential – Copyright addictive Ltd 2011
  36. 36. LocationPrivate & Confidential – Copyright addictive Ltd 2011
  37. 37. Private & Confidential – Copyright addictive Ltd 2011
  38. 38. 25! Wi-Fih"p://en.wikipedia.org/wiki/Wi-­‐Fi  Private & Confidential – Copyright addictive Ltd 2011
  39. 39. In a new report, it reckons that almost two thirds -- 63 percent – ! of the traffic generated by smartphones, tablets and feature phones! will run over Wi-Fi and femtocells by 2015!Private & Confidential – Copyright addictive Ltd 2011
  40. 40. Boris  Johnson  Pledges  Full  Wi-­‐Fi  Coverage  For  London  2012  Private & Confidential – Copyright addictive Ltd 2011
  41. 41. 27! Cachingh"p://en.wikipedia.org/wiki/Cache  Private & Confidential – Copyright addictive Ltd 2011
  42. 42. Private & Confidential – Copyright addictive Ltd 2011
  43. 43. “Maps will automatically start caching the areas you visit the most ! when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!Private & Confidential – Copyright addictive Ltd 2011
  44. 44. 30! HTML5h"p://en.wikipedia.org/wiki/HTML5  Private & Confidential – Copyright addictive Ltd 2011
  45. 45. http://www.dvirreznik.com/2010/06/html5-infographic/!Private & Confidential – Copyright addictive Ltd 2011
  46. 46. The Gmail “app” – HTML5Private & Confidential – Copyright addictive Ltd 2011
  47. 47. The winning cardPrivate & Confidential – Copyright addictive Ltd 2011
  48. 48. simon@addictivemobile.com mobilefix@addictivemobile.com @addictivemobilePrivate & Confidential – Copyright addictive Ltd 2011

×