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The deck we shared in our Buzzword Bingo session at the IAB in London today. Around 40 people played along with the bingo cards we distributed in the audience

The deck we shared in our Buzzword Bingo session at the IAB in London today. Around 40 people played along with the bingo cards we distributed in the audience

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    Bingo presentation sa Bingo presentation sa Presentation Transcript

    • BWB* or How to talk about mobile in english * BuzzWord BingoPrivate & Confidential – Copyright addictive Ltd 2011
    • 1! 3Gh"p://en.wikipedia.org/wiki/3G  Private & Confidential – Copyright addictive Ltd 2011
    • The iPhone changed everythingPrivate & Confidential – Copyright addictive Ltd 2011
    • 4GPrivate & Confidential – Copyright addictive Ltd 2011
    • 2! Media Stackingh"p://interac6ve.hotwirepr.com/uk/media-­‐stacking-­‐hits-­‐home/  Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • 6! iOSh"p://en.wikipedia.org/wiki/IOS_(Apple)  Private & Confidential – Copyright addictive Ltd 2011
    • Should we go Android first?Private & Confidential – Copyright addictive Ltd 2011
    • 8! ARh"p://en.wikipedia.org/wiki/Augmented_reality  Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • 10 UGCh"p://en.wikipedia.org/wiki/User-­‐generated_content  Private & Confidential – Copyright addictive Ltd 2011
    • 1 : 9 : 90Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • 11! LBSh"p://en.wikipedia.org/wiki/Loca6on-­‐based_service  Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • Physical!Private & Confidential – Copyright addictive Ltd 2011
    • 13! EPOSh"p://en.wikipedia.org/wiki/Point_of_Sale  Private & Confidential – Copyright addictive Ltd 2011
    • Mobile will influence up to $110 billion in sales in Europe
 10 million mobile shoppers in the UK in December alone.!Private & Confidential – Copyright addictive Ltd 2011
    • Mobile CouponingPrivate & Confidential – Copyright addictive Ltd 2011
    • 15! MRh"p://en.wikipedia.org/wiki/Mixed_reality  Private & Confidential – Copyright addictive Ltd 2011
    • h"p://www.youtube.com/watch?v=CCcTRjxP-­‐Fc  Private & Confidential – Copyright addictive Ltd 2011
    • 16! Cloud Computingh"p://en.wikipedia.org/wiki/Cloud_compu6ng  Private & Confidential – Copyright addictive Ltd 2011
    • CLOUD COMPUTING CHANGES EVERYTHING h"p://www.youtube.com/watch?v=rdSOloAH9Q  Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • 20! QRh"p://en.wikipedia.org/wiki/QR_code  Private & Confidential – Copyright addictive Ltd 2011
    • PHYSICAL!Private & Confidential – Copyright addictive Ltd 2011
    • 21! NFCh"p://en.wikipedia.org/wiki/Near_field_communica6on  Private & Confidential – Copyright addictive Ltd 2011
    • NFCh"p://www.engadget.com/2011/02/15/deutsche-­‐telekom-­‐rolling-­‐out-­‐nfc-­‐payments-­‐with-­‐t-­‐mobile-­‐usa-­‐oth/?utm_source=engadget&utm_medium=twi"er    Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • Bump to transfer via Paypal!Private & Confidential – Copyright addictive Ltd 2011
    • 23! GPSh"p://en.wikipedia.org/wiki/Global_Posi6oning_System  Private & Confidential – Copyright addictive Ltd 2011
    • LocationPrivate & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • 25! Wi-Fih"p://en.wikipedia.org/wiki/Wi-­‐Fi  Private & Confidential – Copyright addictive Ltd 2011
    • In a new report, it reckons that almost two thirds -- 63 percent – ! of the traffic generated by smartphones, tablets and feature phones! will run over Wi-Fi and femtocells by 2015!Private & Confidential – Copyright addictive Ltd 2011
    • Boris  Johnson  Pledges  Full  Wi-­‐Fi  Coverage  For  London  2012  Private & Confidential – Copyright addictive Ltd 2011
    • 27! Cachingh"p://en.wikipedia.org/wiki/Cache  Private & Confidential – Copyright addictive Ltd 2011
    • Private & Confidential – Copyright addictive Ltd 2011
    • “Maps will automatically start caching the areas you visit the most ! when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!Private & Confidential – Copyright addictive Ltd 2011
    • 30! HTML5h"p://en.wikipedia.org/wiki/HTML5  Private & Confidential – Copyright addictive Ltd 2011
    • http://www.dvirreznik.com/2010/06/html5-infographic/!Private & Confidential – Copyright addictive Ltd 2011
    • The Gmail “app” – HTML5Private & Confidential – Copyright addictive Ltd 2011
    • The winning cardPrivate & Confidential – Copyright addictive Ltd 2011
    • simon@addictivemobile.com mobilefix@addictivemobile.com @addictivemobilePrivate & Confidential – Copyright addictive Ltd 2011