Web Community
What’s Happening Right Now

THE DEATH OF PLACE
THE SHIFT TO DISTRIBUTED COMMUNITY

SOCIAL MEDIA
NETWORKING IS AN ACTIVITY, NOT A PLACE

CHAT HERE…
THE “COMMUNITY ELEMENTS” OF A SITE

...BUT NOT HERE
THE “CONTENT ELEMENTS”

BLOGOSPHERE
DISTRIBUTED CONVERSATION

META-COMMENT SYSTEMS
COMMENTS BELONG TO THE COMMENTER

Comment Systems

COMMUNITY ACTIVITY AS IDENTITY
AGGREGATION BECOMES PART OF YOUR COMMUNITY

COMMENTS EVERYWHERE
ON THE CONTENT, IN THE PROFILE, IN THE FORUM

Social Media Solutions

TRACKING ACTIVITY
WHAT ARE YOU DOING AND WHERE?