From Blogs to Riches Monetisation through blogging

Monetisation through blogging

What? 2 years Around 100 blogs 2 sites run entirely using blog software Some titles get up to 25% of web traffic from their blogs Comment and page views growing rapidly

2 years

Around 100 blogs

2 sites run entirely using blog software

Some titles get up to 25% of web traffic from their blogs

Comment and page views growing rapidly

Why?

“Blogging is a great way to make things happen indirectly” Hugh MacLeod - gapingvoid.com

The Good Old Days How We Miss ‘em

How We Miss ‘em

Competition Stuff Journal Stuff Gazette

Competition Stuff Weekly Online eStuff Gazette

The Conversation Your Site

Distributed Space Public Space Closed Space

Private Space Akin to a house Content is “hidden” Social networks, members-only forums, sites with privacy “your space”

Akin to a house

Content is “hidden”

Social networks, members-only forums, sites with privacy

“your space”

Public Space Akin to a pub Open to all Hosts have control Forums, sites with comments “our space”

Akin to a pub

Open to all

Hosts have control

Forums, sites with comments

“our space”

Distributed Space No physical world equivalent Traffic moves freely Free form conversation Blogs, wikis, microblogging, IM “my space(s)”

No physical world equivalent

Traffic moves freely

Free form conversation

Blogs, wikis, microblogging, IM

“my space(s)”

Distributed Space Public Space Closed Space Your Site Blogs

Why? To link your site with the wider internet conversation

Why? TRAFFIC

Where’s the cash?

Ads

Sponsorship

Marketing

Blogging for Profit Draw interested readers to your blog (ads) Get links from other bloggers (ads) Become an expert in the space (sponsorship) Drive traffic into your existing sites (marketing)

Draw interested readers to your blog (ads)

Get links from other bloggers (ads)

Become an expert in the space (sponsorship)

Drive traffic into your existing sites (marketing)

The Unexpected

Conversations Relationships Brand loyalty Events

What Doesn’t Work Straight Journalism Impersonal Voice No Linking Opinion from on high Not reading other blogs

Straight Journalism

Impersonal Voice

No Linking

Opinion from on high

Not reading other blogs

What does work Clear, personal voice Tightly defined subject matter Genuine enthusiasm for subject Linking inwards and outwards Participating in discussions on other blogs

Clear, personal voice

Tightly defined subject matter

Genuine enthusiasm for subject

Linking inwards and outwards

Participating in discussions on other blogs

Adam Tinworth [email_address] http://www.onemanandhisblog.com