Team research projects

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Team research projects

  1. 1. Team Project Valerie Woodard Angela Slaughter Calvin Watson Angel Rhone Tara Hogwood
  2. 2. Project One: Global Environment <ul><li>What is the relationship between the government contribution to healthcare and access to healthcare? </li></ul><ul><li>Important political topic and we need to know enough about the trends to interpret what we are being told in the media. </li></ul><ul><li>UN Millenium Goals Database (WHOIS Stats); Insurance Industry Research (Biased); American Medical Association (Biased) </li></ul>
  3. 3. Project One <ul><li>People Want Major Changes in Health Care, Survey Shows (Levin, 2008) </li></ul><ul><ul><li>Findings </li></ul></ul><ul><ul><ul><li>33% want complete overhaul </li></ul></ul></ul><ul><ul><ul><li>50% was fundamental changes </li></ul></ul></ul><ul><ul><li>Expected Contributions </li></ul></ul><ul><ul><ul><li>Establishes US as lowest per capita spender on healthcare </li></ul></ul></ul><ul><ul><ul><li>Identifies potential issues with data: biased data, political driven agendas, fear of change, loss of focus </li></ul></ul></ul><ul><li>Primary Health Care: Now More Than Ever (World Health Organization, 2008) </li></ul><ul><ul><li>Some findings in a very comprehensive report </li></ul></ul><ul><ul><ul><li>Life Expectancy is very high in the US / Spends In The Lowest Group </li></ul></ul></ul><ul><ul><ul><li>Inverse Care: </li></ul></ul></ul><ul><ul><ul><li>Resistance To Change: Technological Advances; Brain-Drain </li></ul></ul></ul><ul><ul><li>Expected Contributions </li></ul></ul><ul><ul><ul><li>Educate the researchers on how the data is analyzed </li></ul></ul></ul><ul><ul><ul><li>Assist in narrowing the topic sufficiently to address the research </li></ul></ul></ul>
  4. 4. Project Two: Legal Constraints on Advertising and Promotion <ul><li>What are the effects of society’s current economic and behavior burdens on legal constraints in advertising and promotion? </li></ul><ul><li>Companies must market themselves and obey laws </li></ul><ul><li>(1) Media-geared policy and guidelines </li></ul><ul><li>(2) Lawsuits </li></ul>
  5. 5. Project Two <ul><li>FTC Proposes Guidelines on Online Behavioral Advertising Privacy Practices </li></ul><ul><ul><li>Findings: </li></ul></ul><ul><ul><ul><li>Internet primary location for consumer exposure </li></ul></ul></ul><ul><ul><ul><li>Business must know rules and laws to limit liability </li></ul></ul></ul><ul><ul><li>Expected Contribution: </li></ul></ul><ul><li>FTC Proposes Guidelines on Online Behavioral Advertising Privacy Practices </li></ul><ul><ul><li>Findings: </li></ul></ul><ul><ul><ul><li>Media sources are comprising ethics for profits </li></ul></ul></ul><ul><ul><li>Expected Contribution: </li></ul></ul>
  6. 6. Project Three: Buyer Behavior / Online Shopping <ul><li>What factors affect the consumer’s online shopping attitudes and behavior? </li></ul><ul><li>The Internet is quickly becoming the number one buying medium. </li></ul><ul><li>Questionnaires (on-line and in-store) </li></ul><ul><li>Sampling (Convenience, Non-Probability, Quota) </li></ul><ul><li>Additional (website, demographic, clustering) </li></ul>
  7. 7. Project Three: Buyer Behavior / Online Shopping <ul><li>The Internet and Its Relationship To Buyer Behavior Theory </li></ul><ul><li>(Markham, S. & Gatlin-Watts, R. & Cangelosi, Jr. (2006) Journal of Internet Commerce </li></ul><ul><ul><li>This article discusses innovative ideas for retailers and marketers to enhance their selling potential. </li></ul></ul><ul><li>An Empirical Study of Online Shopping Behaviour: A Factor Analysis Approach </li></ul><ul><li>(Bikram, Jr. (2008, January-April). Journal of Marketing and Communication.) </li></ul><ul><ul><li>This study highlights factors such as covenience, accessibility, scope, attraction and reliability as considerations for the online shopper. </li></ul></ul>
  8. 8. Questions

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