WHAT COMPANIES ARE DOING INTHE SOCIAL MEDIA SPACE AND HOWYOU CAN USE THIS TO GET A JOB
2013 THE YEAR OF SOCIAL RECRUITMENT• So, it’s here…2013 is THE year of Social HR, withorganizations integrating social technologies into the way theyrecruit, develop & engage employees.• More and more employers are using it…Over 90% oforganisations say that are using some form of social media intheir recruitment process and it’s giving them positive results.(Source: JobVite Social Recruiting Survey 2012)• It’s working…Organisations using social recruiting efforts arefinding candidate quality, quantity and employee referrals areon the up and time to hire is down.2013
HOW ARE RECRUITERS USING SOCIAL MEDIA?At a very high level recruiters are using Social Media in a few ways:But I’ll just focus on recruitment and research today!1. TO RECRUITIncrease Company Presence and Advertise positions2. TO RESEARCHReactive and Proactive resource3. TO RETAINKeep engaged with current employees
SO…HOW ARE ORGANISATIONS USING SOCIAL MEDIA TO RECRUIT?Primarily, social media is beingused as a way of driving traffic to anorganisations careers site, but is alsobeing used as an extension of it or asTHE primary destination in some cases. • Employer Branding• Campaigns• Job Postings• Job Search Apps on Facebook • Referrals• As part of the applicationprocess• As part of the job spec
EMPLOYER BRANDINGShowcasing corporate culture andemployees – Bring the workplace to lifeSegmenting the message – the rightmessage in the right place for the right peopleSocial Media developing and nurturingthe Candidate journey
CAMPAIGNSMass recruitment drive Deliver candidates to skills shortdivisions with Gamification Graduate Programmes
JOB POSTINGSJob Listings Paid for advertising (targeted bydemographics, geography, interests,group and company to name but a few)Posts from company pages, recruiters and employees
JOB SEARCH APPS ON FACEBOOKWithin the likes of facebook candidates can search for a job and sometimes even apply for one without leaving the platform.Bespoke Careers Apps Off the shelf Apps
REFERRALSEmployer Brand Ambassadors Alumni People who have viewed the ad
AS PART OF THE APPLICATION PROCESSLinkedIn API allows candidates to applyto a job using their LinkedIn profileTweet / Facebook us your Application Gamification
AS PART OF JOB SPECIFICATIONKlout scores and Kred Scores are being asked for as candidate requirements
GLOBALLY COMPANIES ARE MOST LIKELY TO USELINKEDIN, FACEBOOK AND TWITTER BUT ARE ALSOUSING BLOGS, PINTEREST, YOU TUBE AND GOOGLE+.IN NEW ZEALAND, AUDIENCE NUMBERS AREHIGHEST ON YOUTUBE, FACEBOOK, LINKEDIN,WORDPRESS/TUMBLR AND TWITTER.
AND HOW ARE ORGANISATIONS USING SOCIAL MEDIA TO RESEARCH?Using LinkedIn, Facebook and Twitter(and others)• In a recent Hays survey of 270employers across New Zealandthey found that 64 per cent ofemployers used LinkedIn to findnew employees, 50 per cent usedFacebook and 10 per cent used Twitter.• Products that are streamlining the process http://www.entelo.com http://www.talentbin.com
WHAT EMPLOYERS ARE LOOKING FOR?Authenticity is crucial1. Previous work history2. Education3. Recommendations from others (e.g. on Linkedin)4. Other information (e.g. hobbies and interest)5. Pictures6. Candidates stated interests, ‘likes’, current activities7. Group affiliations8. Comments and links posted by you*9. Comments or links posted by your friends **decreased YOY in importance
SO, WHAT DOES ALL OF THIS MEAN FOR YOU AS A JOB SEEKER? HOWCAN YOU FIND YOUR PERFECT MATCH? OR HOW CAN YOU MAKE SUREYOU CAN BE FOUND BY YOUR PERFECT EMPLOYER?1. Personal Branding and Death of the traditional resume2. If you want that job, get ready to game3. Get creative in yourapplication4. It’s speeding up so don’t miss out5. It’s who you know
PERSONAL BRANDING AND DEATH OF THE TRADITIONAL RESUME• Your Klout score• LinkedIn profile• Elevator pitch
IF YOU WANT THAT JOB, GET READY TO GAMEThe technology research firm Gartner, Inc. predicts that 70% of Global 2000 businesses will be managing at least one“gamified” application or system by 2014.
GET CREATIVE IN YOUR APPLICATION• Video application• Campaign site application
IT’S SPEEDING UP SO DON’T MISS OUTCONNECTFOLLOWLIKEENGAGEMAKE THEFIRST MOVE
IT’S TIME TO GET READY FOR THE 2020 WORKPLACEThe Candidate journey• Engage, Attract, Recruit and Retain• Active and PassiveThe Future - ageing populationThe workplace is changing are you ready for it?http://www.youtube.com/watch?v=HPedKi-5k6o
SOURCESGlobal rise of Social Media as a recruitment toolhttp://www.bizcommunity.com/Article/196/535/91643.htmlhttp://www.shl.com/assets/GATR_2013_US.pdfSome stories of employers who are using it wellhttp://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/http://blog.krtmarketing.com/2012/10/16/social-media-recruiting-facebook-examples/http://smartblogs.com/social-media/2013/03/08/does-social-media-recruiting-work/http://www.huffingtonpost.com/sajjad-masud/how-social-media-recruitm_b_3017555.htmlhttp://www.stuff.co.nz/technology/digital-living/8518739/Bosses-now-hunting-your-Twitter-raveshttp://www.steamboattoday.com/news/2013/may/02/routt-county-emergency-responders-upping-social-me/htTp://www.smartrecruiters.com/blog/the-8-best-employer-brands-on-instagram/How to get the job – Use Personal branding on SM information from NJ perhaps?http://www.lexology.com/library/detail.aspx?g=edee6b3f-df67-4b77-b202-dc1ab0d7ad0dhttp://www.stuff.co.nz/business/better-business/8629667/Top-tips-for-getting-a-jobhttp://www.telegraph.co.uk/education/universityeducation/student-life/10010861/How-to-find-a-graduate-job-using-social-media.htmlhttp://ericttung.com/2012/03/06/the-best-social-media-job-application-ever/http://socialmediatoday.com/how2become/1227306/using-social-media-your-job-search-definitive-guide
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.