“Processing data can be performed by machine but only the
human mind can process
Snehal Rathi (PRN-53)
What is knowledge management?
“Knowledge management (KM) is an effort to increase
useful knowledge within the organization. Ways to do
this include encouraging communication, offering
opportunities to learn, and promoting the sharing of
appropriate knowledge artifacts.”
Evolution of KM
Program Evaluation and Review Technique(PERT)
Centralization and Decentralization
The Experience Curve
The learning Organization
What KM is not about?
KM is not knowledge engineering.
KM is about process, not just digital networks.
KM is not about building a smarter intranet.
KM is not about a one time investment.
KM is not about enterprise-wide “Infobahn's”
Different types of knowledge
= People knowledge
in People’s head
KM Life cycle
• Map knowledge asset
The 10-step KM road map
Analyze the Existing
Align Knowledge Management
and Business Strategy
Design the Knowledge
Audit Existing Knowledge Assets
Design the Knowledge
Create the Knowledge
Develop the Knowledge
Deploy using the results-driven
Manage Change, Culture and
Evaluate Performance , Measure
ROI & Incrementally Refine the
Typical structure of Bpr Community
Executive Sponsor(Periodically follows up on
the activity level and progress status)
Gatekeeper for COP
(Approves Draft Practices for
Replication by all Locations)
to BPR Approved Practice
KM tools and technologies at Ford
• BPR APPLICATION
Internal benchmarking process
Environmental reporting system
Technology Oils the Wheels
• Knowledge Sharing Sessions
• Cross Functional Teams
• Web Pages
• Expert Systems
• Neural Networks
• Fuzzy Logic
Ensures Just-In-Time access to knowledge. Encourages collaboration, sharing and team
feelings among employees.
Avoids re-inventing the wheel. Similarly avoids past mistakes and failures.
Helps to combat global competition and pace of change through best sharing practices,
product development knowledge and problem resolution.
Improves knowledge and information sharing across the enterprise and reduces the efforts
and cost of information sharing
Improve customer support activities.
Adds to the firms intelligence and provides increased flexibility.
Knowledge management barriers
1. Lack of top management commitment
2. Lack of technological infrastructure
3. Lack of methodology
4. Lack of organizational structure
5. Lack of organizational culture
6. Lack of motivation and reward
7. Staff retirement
8. Lack of ownership of problem
9. Staff Deflection
ISM Based Model
1. Lack of Top Management Commitment
6. Lack of Motivation and Reward
2. Lack of Technological Infrastructure
3. Lack of Methodology 4. Lack of Organizational Structure
7. Staff Retirement9. Staff Deflection
8. Lack of Ownership of Problem
5. Lack of Organizational Culture
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