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Social media  saving time. maximizing return.
 

Social media saving time. maximizing return.

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What organizations need to know about social media to maximize impact.

What organizations need to know about social media to maximize impact.

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    Social media  saving time. maximizing return. Social media saving time. maximizing return. Presentation Transcript

    • Saving Time. Maximizing Return. Copyright 2010 ADCIEO
    • Agenda Copyright 2010 ADCIEOo  What is Social Mediao  Connecting & Being Connectedo  Non Profits Logging On
    • Social MediaCopyright 2010 ADCIEO
    •   Social Media is any platform from which users connect and interact.  Examples: Facebook, MySpace, LinkedIn, Twitter, to name a few. Copyright 2010 ADCIEO
    •   Facebook is a social networking site that anyone with a valid email can join.  Global  Personal pages  Fan pages  Reach out  Learn your audience Copyright 2010 ADCIEO  Engage
    •   What percentage of people 35-54 use Facebook? Copyright 2010 ADCIEO
    • Online  Adults  Sex  Men   42.50%  Women   57.50%   • GenderAge  0-­‐17   10.00%   • Age18-­‐24   26.00%   • Education25-­‐34   26.00%   • Income35-­‐54   31.00%  55+   10.00%  EducaCon  Less  than  high  school   33.30%  High  school  diploma   40.40%  Some  college   4.90%  College  graduate   21.40%   Copyright 2010 ADCIEOHousehold  Income  Less  than  $30,000   45%  $30,000-­‐$49,999   38%  $50,000-­‐$74,999   30%  $75,000  or  more   31%  
    •   A micro blog that allows users to update their status and share links.  Exploding!  140 characters  Follow and be followed  Be fresh  Relevant topics Copyright 2010 ADCIEO  Professionals and College Students  Create Lists
    •   Doyou think Twitter users are high school or college graduates? Copyright 2010 ADCIEO
    • Online  Adults  Sex  Men   17.00%  Women   21.00%   • GenderAge   • Age18-­‐29   33.00%   • Education30-­‐49   22.00%   • Income50-­‐64   9.00%  65+   4.00%  EducaCon  Less  than  high  school   18.00%  High  school  diploma   17.00%  Some  college   21.00%  College  graduate   21.00%   Copyright 2010 ADCIEOHousehold  Income  Less  than  $30,000   22%  $30,000-­‐$49,999   21%  $50,000-­‐$74,999   20%  $75,000  or  more   20%  
    •   A social networking allowing users to create a custom profile and connect.  Is not dead!  70 million+ users  Totally Customizable  Beware of Spamming Copyright 2010 ADCIEO  Group Page
    •   Are you more likely to find men or women using MySpace? Copyright 2010 ADCIEO
    • Online  Adults  Sex  Men   58.00%  Women   42.00%   • GenderAge   • Age0-­‐17   30.00%   • Education18-­‐34   44.00%   • Income35-­‐49   14.00%  50+   8.00%  EducaCon  Less  than  high  school   21.00%  High  school  diploma   31.00%  Some  college   38.00%  College  graduate   9.00%   Copyright 2010 ADCIEOHousehold  Income  Less  than  $30,000   17%  $30,000-­‐$49,999   33%  $50,000-­‐$74,999   30%  $75,000  or  more   19%  
    •   Sites like Facebook and MySpace have millions of users logging on everyday.  Professionals, customers, and donors look for organizations that are relevant to them.  Out of 879 people polled in the New England area, how many would you guess use the internet at least once a day to access a social networking site? Copyright 2010 ADCIEO
    • Copyright 2010 ADCIEOOut of 879 people, 541 use the internet at least once a dayto access a social networking site.
    • Copyright 2010 ADCIEOConnecting & Being Connected
    •   Why add you?  Why do it now?  Who is telling them to do this?  What will their efforts do? Copyright 2010 ADCIEO
    •   Pick social networks wisely.  Plan to be active.  Connect users to your website.  Experiment with new ideas. + = Copyright 2010 ADCIEO
    •   Use provided tools  Location  Outside the norm  Profiles and Fan Pages  Interact  RSS Feeds  Similar Pages  Relevant Content Copyright 2010 ADCIEO
    •   Gap is a great example of a well planned Facebook campaign. With more than 1,000,000 followers they are doing something right! Fans are not A free styleonly told about guide and sales, but behind-the- what’s going scenes videos on in the make thecompany and organization are feel lessencouraged to corporate and post more relatable. comments. Copyright 2010 ADCIEO A fun custom application that allows users to get an interactive look at the jeans currently being offered.
    •   Kmart is a large company with many loyal shoppers.  The page is not interactive.  Some video, mostly commercials.  More focused on the employees than outside visitors. Copyright 2010 ADCIEO  Most updates are about upcoming sales.  Where is the personalization?
    •   Community  Be inclusive  Initiatives  Events  Your users  Resources Copyright 2010 ADCIEO
    •   Something to share  RT (Re-Tweeting)  Avoid repetition  Founding story  Inspiring facts  A real glimpse  Include employees  Multiple POV’s Copyright 2010 ADCIEO
    •   Web Address  Profile/Site  One and the same  Movement Copyright 2010 ADCIEO
    • Page Branding   Profile Badge   Website LinksProfile Badge   Effective branding   Constant Interaction   Fresh Content Copyright 2010 ADCIEO
    •   Sittingback  Always online  Be there  Gratitude  Personalize  Show it Copyright 2010 ADCIEO
    • Copyright 2010 ADCIEOOrganizations Logging On
    •   Online programs  Connecting - Focus  ‘Donate’  Interact  Human Copyright 2010 ADCIEO
    •   Gathering  Updates  Encourage users  Remind them  Incentives Copyright 2010 ADCIEO
    •   Create  Networks  Recycle  Share tools  Cost/Time effective  Infinite reach Copyright 2010 ADCIEO
    •   Any message that is forwarded Statistics  Most successful   44% of large retailers offer send-to-friend functions. – method Email Experience Council  Brand Awareness   89% of email users actively share content. – Sharpe  Simple ideas Partners   15% of Americans describe themselves as addicted to email. – AOL   59% of people with cellular phones use them to check Copyright 2010 ADCIEO email. - AOL
    •   Provide a detailed organization summary.  Import your blog to the Notes tab – it’s easy!  Set the profile picture to your organization’s logo.  Invite employees to become fans and join in the conversation.  Plan for the future – utilize fan pages (fewer limits)  Will you want to create an app?  Reach out to similar pages. Add links to all your social platforms and home Copyright 2010 ADCIEO  site.
    • Support for any/all stages of your social media strategy.   Initial setup   Guidance and support for existing pages.   Enhancement of existing pages.   Application Development   Email Campaigns   Text message fundraising Copyright 2010 ADCIEO
    • Presented By: Brian Winters brian.winters@adcieo.com Copyright 2010 ADCIEO