Social Media is any platform from which users connect and interact. Examples: Facebook, MySpace, LinkedIn, Twitter, to name a few. Copyright 2010 ADCIEO
Facebook is a social networking site that anyone with a valid email can join. Global Personal pages Fan pages Reach out Learn your audience Copyright 2010 ADCIEO Engage
What percentage of people 35-54 use Facebook? Copyright 2010 ADCIEO
Online Adults Sex Men 42.50% Women 57.50% • GenderAge 0-‐17 10.00% • Age18-‐24 26.00% • Education25-‐34 26.00% • Income35-‐54 31.00% 55+ 10.00% EducaCon Less than high school 33.30% High school diploma 40.40% Some college 4.90% College graduate 21.40% Copyright 2010 ADCIEOHousehold Income Less than $30,000 45% $30,000-‐$49,999 38% $50,000-‐$74,999 30% $75,000 or more 31%
A micro blog that allows users to update their status and share links. Exploding! 140 characters Follow and be followed Be fresh Relevant topics Copyright 2010 ADCIEO Professionals and College Students Create Lists
Doyou think Twitter users are high school or college graduates? Copyright 2010 ADCIEO
Online Adults Sex Men 17.00% Women 21.00% • GenderAge • Age18-‐29 33.00% • Education30-‐49 22.00% • Income50-‐64 9.00% 65+ 4.00% EducaCon Less than high school 18.00% High school diploma 17.00% Some college 21.00% College graduate 21.00% Copyright 2010 ADCIEOHousehold Income Less than $30,000 22% $30,000-‐$49,999 21% $50,000-‐$74,999 20% $75,000 or more 20%
A social networking allowing users to create a custom profile and connect. Is not dead! 70 million+ users Totally Customizable Beware of Spamming Copyright 2010 ADCIEO Group Page
Are you more likely to find men or women using MySpace? Copyright 2010 ADCIEO
Online Adults Sex Men 58.00% Women 42.00% • GenderAge • Age0-‐17 30.00% • Education18-‐34 44.00% • Income35-‐49 14.00% 50+ 8.00% EducaCon Less than high school 21.00% High school diploma 31.00% Some college 38.00% College graduate 9.00% Copyright 2010 ADCIEOHousehold Income Less than $30,000 17% $30,000-‐$49,999 33% $50,000-‐$74,999 30% $75,000 or more 19%
Sites like Facebook and MySpace have millions of users logging on everyday. Professionals, customers, and donors look for organizations that are relevant to them. Out of 879 people polled in the New England area, how many would you guess use the internet at least once a day to access a social networking site? Copyright 2010 ADCIEO
Copyright 2010 ADCIEOOut of 879 people, 541 use the internet at least once a dayto access a social networking site.
Copyright 2010 ADCIEOConnecting & Being Connected
Why add you? Why do it now? Who is telling them to do this? What will their efforts do? Copyright 2010 ADCIEO
Pick social networks wisely. Plan to be active. Connect users to your website. Experiment with new ideas. + = Copyright 2010 ADCIEO
Use provided tools Location Outside the norm Profiles and Fan Pages Interact RSS Feeds Similar Pages Relevant Content Copyright 2010 ADCIEO
Gap is a great example of a well planned Facebook campaign. With more than 1,000,000 followers they are doing something right! Fans are not A free styleonly told about guide and sales, but behind-the- what’s going scenes videos on in the make thecompany and organization are feel lessencouraged to corporate and post more relatable. comments. Copyright 2010 ADCIEO A fun custom application that allows users to get an interactive look at the jeans currently being offered.
Kmart is a large company with many loyal shoppers. The page is not interactive. Some video, mostly commercials. More focused on the employees than outside visitors. Copyright 2010 ADCIEO Most updates are about upcoming sales. Where is the personalization?
Community Be inclusive Initiatives Events Your users Resources Copyright 2010 ADCIEO
Something to share RT (Re-Tweeting) Avoid repetition Founding story Inspiring facts A real glimpse Include employees Multiple POV’s Copyright 2010 ADCIEO
Web Address Profile/Site One and the same Movement Copyright 2010 ADCIEO
Any message that is forwarded Statistics Most successful 44% of large retailers offer send-to-friend functions. – method Email Experience Council Brand Awareness 89% of email users actively share content. – Sharpe Simple ideas Partners 15% of Americans describe themselves as addicted to email. – AOL 59% of people with cellular phones use them to check Copyright 2010 ADCIEO email. - AOL
Provide a detailed organization summary. Import your blog to the Notes tab – it’s easy! Set the profile picture to your organization’s logo. Invite employees to become fans and join in the conversation. Plan for the future – utilize fan pages (fewer limits) Will you want to create an app? Reach out to similar pages. Add links to all your social platforms and home Copyright 2010 ADCIEO site.
Support for any/all stages of your social media strategy. Initial setup Guidance and support for existing pages. Enhancement of existing pages. Application Development Email Campaigns Text message fundraising Copyright 2010 ADCIEO
Presented By: Brian Winters firstname.lastname@example.org Copyright 2010 ADCIEO
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