Saving Time. Maximizing Return.                                  Copyright 2010 ADCIEO
Agenda                                  Copyright 2010 ADCIEOo  What is Social Mediao  Connecting & Being Connectedo  Non ...
Social MediaCopyright 2010 ADCIEO
  Social Media is any   platform from which   users connect and   interact.  Examples: Facebook,   MySpace, LinkedIn,   ...
  Facebook  is a social networking site that   anyone with a valid email can join.  Global  Personal pages  Fan pages...
  What      percentage of people 35-54 use Facebook?                                       Copyright 2010 ADCIEO
Online	  Adults	  Sex	  Men	                                42.50%	  Women	                              57.50%	          ...
  A micro blog that allows users to   update their status and share links.  Exploding!  140 characters  Follow and be ...
  Doyou think Twitter users are high school or college graduates?                                               Copyright...
Online	  Adults	  Sex	  Men	                                17.00%	  Women	                              21.00%	     • Gen...
  A  social networking   allowing users to create   a custom profile and   connect.  Is not dead!  70 million+ users  ...
  Are     you more likely to find men or women using MySpace?                                            Copyright 2010 A...
Online	  Adults	  Sex	  Men	                                58.00%	  Women	                              42.00%	     • Gen...
  Sites like Facebook and MySpace have   millions of users logging on everyday.  Professionals, customers, and donors lo...
Copyright 2010 ADCIEOOut of 879 people, 541 use the internet at least once a dayto access a social networking site.
Copyright 2010 ADCIEOConnecting & Being Connected
  Why add you?  Why do it now?  Who is telling them to do this?  What will their efforts do?                          ...
  Pick social networks wisely.  Plan to be active.  Connect users to your website.  Experiment with new ideas.        ...
  Use  provided tools  Location  Outside the norm  Profiles and Fan Pages  Interact  RSS Feeds  Similar Pages  Rel...
    Gap is a great example of a well planned Facebook      campaign. With more than 1,000,000 followers they are      doi...
    Kmart is a large company with many loyal shoppers.    The page is not interactive.    Some video, mostly commercial...
  Community  Be  inclusive  Initiatives  Events  Your users  Resources                   Copyright 2010 ADCIEO
  Something   to share  RT (Re-Tweeting)  Avoid repetition  Founding story  Inspiring facts  A real glimpse  Includ...
  Web   Address  Profile/Site  One and the same  Movement                      Copyright 2010 ADCIEO
Page Branding                    Profile Badge                    Website LinksProfile Badge       Effective branding  ...
  Sittingback  Always online  Be there  Gratitude  Personalize  Show it                   Copyright 2010 ADCIEO
Copyright 2010 ADCIEOOrganizations Logging On
  Online programs  Connecting - Focus  ‘Donate’  Interact  Human                        Copyright 2010 ADCIEO
  Gathering  Updates  Encourage  users  Remind them  Incentives                      Copyright 2010 ADCIEO
  Create  Networks  Recycle  Share   tools  Cost/Time effective  Infinite reach                         Copyright 20...
    Any message that is     forwarded             Statistics    Most successful           44% of large retailers offer ...
    Provide a detailed organization summary.    Import your blog to the Notes tab – it’s easy!    Set the profile pictu...
Support for any/all stages of your social media strategy.                                       Initial setup            ...
Presented By: Brian Winters  brian.winters@adcieo.com                              Copyright 2010 ADCIEO
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Social Media Saving Time. Maximizing Return.

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Why organizations need social media and what they need to know.

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Social Media Saving Time. Maximizing Return.

  1. 1. Saving Time. Maximizing Return. Copyright 2010 ADCIEO
  2. 2. Agenda Copyright 2010 ADCIEOo  What is Social Mediao  Connecting & Being Connectedo  Non Profits Logging On
  3. 3. Social MediaCopyright 2010 ADCIEO
  4. 4.   Social Media is any platform from which users connect and interact.  Examples: Facebook, MySpace, LinkedIn, Twitter, to name a few. Copyright 2010 ADCIEO
  5. 5.   Facebook is a social networking site that anyone with a valid email can join.  Global  Personal pages  Fan pages  Reach out  Learn your audience Copyright 2010 ADCIEO  Engage
  6. 6.   What percentage of people 35-54 use Facebook? Copyright 2010 ADCIEO
  7. 7. Online  Adults  Sex  Men   42.50%  Women   57.50%   • GenderAge  0-­‐17   10.00%   • Age18-­‐24   26.00%   • Education25-­‐34   26.00%   • Income35-­‐54   31.00%  55+   10.00%  EducaCon  Less  than  high  school   33.30%  High  school  diploma   40.40%  Some  college   4.90%  College  graduate   21.40%   Copyright 2010 ADCIEOHousehold  Income  Less  than  $30,000   45%  $30,000-­‐$49,999   38%  $50,000-­‐$74,999   30%  $75,000  or  more   31%  
  8. 8.   A micro blog that allows users to update their status and share links.  Exploding!  140 characters  Follow and be followed  Be fresh  Relevant topics Copyright 2010 ADCIEO  Professionals and College Students  Create Lists
  9. 9.   Doyou think Twitter users are high school or college graduates? Copyright 2010 ADCIEO
  10. 10. Online  Adults  Sex  Men   17.00%  Women   21.00%   • GenderAge   • Age18-­‐29   33.00%   • Education30-­‐49   22.00%   • Income50-­‐64   9.00%  65+   4.00%  EducaCon  Less  than  high  school   18.00%  High  school  diploma   17.00%  Some  college   21.00%  College  graduate   21.00%   Copyright 2010 ADCIEOHousehold  Income  Less  than  $30,000   22%  $30,000-­‐$49,999   21%  $50,000-­‐$74,999   20%  $75,000  or  more   20%  
  11. 11.   A social networking allowing users to create a custom profile and connect.  Is not dead!  70 million+ users  Totally Customizable  Beware of Spamming Copyright 2010 ADCIEO  Group Page
  12. 12.   Are you more likely to find men or women using MySpace? Copyright 2010 ADCIEO
  13. 13. Online  Adults  Sex  Men   58.00%  Women   42.00%   • GenderAge   • Age0-­‐17   30.00%   • Education18-­‐34   44.00%   • Income35-­‐49   14.00%  50+   8.00%  EducaCon  Less  than  high  school   21.00%  High  school  diploma   31.00%  Some  college   38.00%  College  graduate   9.00%   Copyright 2010 ADCIEOHousehold  Income  Less  than  $30,000   17%  $30,000-­‐$49,999   33%  $50,000-­‐$74,999   30%  $75,000  or  more   19%  
  14. 14.   Sites like Facebook and MySpace have millions of users logging on everyday.  Professionals, customers, and donors look for organizations that are relevant to them.  Out of 879 people polled in the New England area, how many would you guess use the internet at least once a day to access a social networking site? Copyright 2010 ADCIEO
  15. 15. Copyright 2010 ADCIEOOut of 879 people, 541 use the internet at least once a dayto access a social networking site.
  16. 16. Copyright 2010 ADCIEOConnecting & Being Connected
  17. 17.   Why add you?  Why do it now?  Who is telling them to do this?  What will their efforts do? Copyright 2010 ADCIEO
  18. 18.   Pick social networks wisely.  Plan to be active.  Connect users to your website.  Experiment with new ideas. + = Copyright 2010 ADCIEO
  19. 19.   Use provided tools  Location  Outside the norm  Profiles and Fan Pages  Interact  RSS Feeds  Similar Pages  Relevant Content Copyright 2010 ADCIEO
  20. 20.   Gap is a great example of a well planned Facebook campaign. With more than 1,000,000 followers they are doing something right! Fans are not A free styleonly told about guide and sales, but behind-the- what’s going scenes videos on in the make thecompany and organization are feel lessencouraged to corporate and post more relatable. comments. Copyright 2010 ADCIEO A fun custom application that allows users to get an interactive look at the jeans currently being offered.
  21. 21.   Kmart is a large company with many loyal shoppers.  The page is not interactive.  Some video, mostly commercials.  More focused on the employees than outside visitors. Copyright 2010 ADCIEO  Most updates are about upcoming sales.  Where is the personalization?
  22. 22.   Community  Be inclusive  Initiatives  Events  Your users  Resources Copyright 2010 ADCIEO
  23. 23.   Something to share  RT (Re-Tweeting)  Avoid repetition  Founding story  Inspiring facts  A real glimpse  Include employees  Multiple POV’s Copyright 2010 ADCIEO
  24. 24.   Web Address  Profile/Site  One and the same  Movement Copyright 2010 ADCIEO
  25. 25. Page Branding   Profile Badge   Website LinksProfile Badge   Effective branding   Constant Interaction   Fresh Content Copyright 2010 ADCIEO
  26. 26.   Sittingback  Always online  Be there  Gratitude  Personalize  Show it Copyright 2010 ADCIEO
  27. 27. Copyright 2010 ADCIEOOrganizations Logging On
  28. 28.   Online programs  Connecting - Focus  ‘Donate’  Interact  Human Copyright 2010 ADCIEO
  29. 29.   Gathering  Updates  Encourage users  Remind them  Incentives Copyright 2010 ADCIEO
  30. 30.   Create  Networks  Recycle  Share tools  Cost/Time effective  Infinite reach Copyright 2010 ADCIEO
  31. 31.   Any message that is forwarded Statistics  Most successful   44% of large retailers offer send-to-friend functions. – method Email Experience Council  Brand Awareness   89% of email users actively share content. – Sharpe  Simple ideas Partners   15% of Americans describe themselves as addicted to email. – AOL   59% of people with cellular phones use them to check Copyright 2010 ADCIEO email. - AOL
  32. 32.   Provide a detailed organization summary.  Import your blog to the Notes tab – it’s easy!  Set the profile picture to your organization’s logo.  Invite employees to become fans and join in the conversation.  Plan for the future – utilize fan pages (fewer limits)  Will you want to create an app?  Reach out to similar pages. Add links to all your social platforms and home Copyright 2010 ADCIEO  site.
  33. 33. Support for any/all stages of your social media strategy.   Initial setup   Guidance and support for existing pages.   Enhancement of existing pages.   Application Development   Email Campaigns   Text message fundraising Copyright 2010 ADCIEO
  34. 34. Presented By: Brian Winters brian.winters@adcieo.com Copyright 2010 ADCIEO
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