IS YOUR WEBSITE WORKINGAS HARD AS YOU?June 6, 2012
ADCIEOo   Founded in 2007o   Technical Immigrants and Technical Natives                                                   ...
GROW THE RELATIONSHIP                                        Adcieo a division of LW Robbins 2012      committed          ...
TURN UP THE HEAT! Constituencies Learning  Styles                            Adcieo a division of LW Robbins 2012 Visit...
CONSTITUENCIES    Donors                    Committed                                    Adcieo a division of LW Robbins ...
Adcieo a division of LW Robbins 2012                                       6
Adcieo a division of LW Robbins 2012                                       7
Adcieo a division of LW Robbins 2012                                       8
Adcieo a division of LW Robbins 2012                                       9
LEARNING STYLES Visual Auditory                   Adcieo a division of LW Robbins 2012 Tactile                  10
Adcieo a division of LW Robbins 2012                                       11
Adcieo a division of LW Robbins 2012                                       12
Adcieo a division of LW Robbins 2012                                       13
Adcieo a division of LW Robbins 2012                                       14
Adcieo a division of LW Robbins 2012                                       15
Adcieo a division of LW Robbins 2012                                       16
STICKY FACTOR New vs. Return (get the second date!) Amount of Time on Site                                           Adc...
Adcieo a division of LW Robbins 2012                                       18
INCREASE STICKY FACTORY Baseline & Measure – know your data Engagement & Relevancy                                      ...
Adcieo a division of LW Robbins 2012                                       20
SOCIAL CONNECTIVITY Facebook Twitter                          Adcieo a division of LW Robbins 2012 Single Sign On Seam...
Adcieo a division of LW Robbins 2012                                       22
Adcieo a division of LW Robbins 2012                                       23
Adcieo a division of LW Robbins 2012                                       24
Adcieo a division of LW Robbins 2012                                       25
AVAILABLE INFO   The users Facebook ID                 The users education history   The users full name               ...
Adcieo a division of LW Robbins 2012                                       27
Adcieo a division of LW Robbins 2012                                       28
Adcieo a division of LW Robbins 2012                                       29
GAMING Engagement Time on Site                   Adcieo a division of LW Robbins 2012 Repeat Visits                  30
Adcieo a division of LW Robbins 2012                                       31
Adcieo a division of LW Robbins 2012                                       32
Adcieo a division of LW Robbins 2012                                       33
INTERACTION   How do constituents interact with you today?     Do   you limit them to a contact form?                   ...
Adcieo a division of LW Robbins 2012                                       35                                       *Black...
Adcieo a division of LW Robbins 2012                                                    36THINK BIG!
QUESTIONS & ANSWER                           Adcieo a division of LW Robbins 2012Dennis ChybaDennis.Chyba@adcieo.com410.86...
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Is your website working as hard as you are? Part 2

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Part 2 of the webinar series explores the reach and impact of social media, video and gaming through effective use and messaging.

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Transcript of "Is your website working as hard as you are? Part 2"

  1. 1. IS YOUR WEBSITE WORKINGAS HARD AS YOU?June 6, 2012
  2. 2. ADCIEOo Founded in 2007o Technical Immigrants and Technical Natives Adcieo a division of LW Robbins 2012 2
  3. 3. GROW THE RELATIONSHIP Adcieo a division of LW Robbins 2012 committed target connected cultivate casual automate 3
  4. 4. TURN UP THE HEAT! Constituencies Learning Styles Adcieo a division of LW Robbins 2012 Visit Frequency Social Connectivity Gaming Interaction 4
  5. 5. CONSTITUENCIES  Donors Committed Adcieo a division of LW Robbins 2012  Volunteers Connected  Members Casual  Participants 5
  6. 6. Adcieo a division of LW Robbins 2012 6
  7. 7. Adcieo a division of LW Robbins 2012 7
  8. 8. Adcieo a division of LW Robbins 2012 8
  9. 9. Adcieo a division of LW Robbins 2012 9
  10. 10. LEARNING STYLES Visual Auditory Adcieo a division of LW Robbins 2012 Tactile 10
  11. 11. Adcieo a division of LW Robbins 2012 11
  12. 12. Adcieo a division of LW Robbins 2012 12
  13. 13. Adcieo a division of LW Robbins 2012 13
  14. 14. Adcieo a division of LW Robbins 2012 14
  15. 15. Adcieo a division of LW Robbins 2012 15
  16. 16. Adcieo a division of LW Robbins 2012 16
  17. 17. STICKY FACTOR New vs. Return (get the second date!) Amount of Time on Site Adcieo a division of LW Robbins 2012 Average Page Views Average Time on Site 17
  18. 18. Adcieo a division of LW Robbins 2012 18
  19. 19. INCREASE STICKY FACTORY Baseline & Measure – know your data Engagement & Relevancy Adcieo a division of LW Robbins 2012 Get Visitors Clicking 19
  20. 20. Adcieo a division of LW Robbins 2012 20
  21. 21. SOCIAL CONNECTIVITY Facebook Twitter Adcieo a division of LW Robbins 2012 Single Sign On Seamless Interaction 21
  22. 22. Adcieo a division of LW Robbins 2012 22
  23. 23. Adcieo a division of LW Robbins 2012 23
  24. 24. Adcieo a division of LW Robbins 2012 24
  25. 25. Adcieo a division of LW Robbins 2012 25
  26. 26. AVAILABLE INFO The users Facebook ID  The users education history The users full name  The users hometown The users first name  The genders the user is interested Adcieo a division of LW Robbins 2012 The users middle name in The users last name  The users current city The users gender: female or male  The users political view The users locale  The users favorite athletes The users languages  The users favorite teams The URL of the profile  The URL of the users profile pic The users Facebook username  The users favorite quotes The users time zone  The users relationship status: The last time updated  The users religion The users biography  The users significant other The users birthday  The users personal website The users cover photo  A list of the users work history 26
  27. 27. Adcieo a division of LW Robbins 2012 27
  28. 28. Adcieo a division of LW Robbins 2012 28
  29. 29. Adcieo a division of LW Robbins 2012 29
  30. 30. GAMING Engagement Time on Site Adcieo a division of LW Robbins 2012 Repeat Visits 30
  31. 31. Adcieo a division of LW Robbins 2012 31
  32. 32. Adcieo a division of LW Robbins 2012 32
  33. 33. Adcieo a division of LW Robbins 2012 33
  34. 34. INTERACTION How do constituents interact with you today?  Do you limit them to a contact form? Adcieo a division of LW Robbins 2012 Are you using all media types:  Smart phone apps, social media and web No one works alone – multi channel 34
  35. 35. Adcieo a division of LW Robbins 2012 35 *Blackbaud Internet Solutions
  36. 36. Adcieo a division of LW Robbins 2012 36THINK BIG!
  37. 37. QUESTIONS & ANSWER Adcieo a division of LW Robbins 2012Dennis ChybaDennis.Chyba@adcieo.com410.864.8893 37
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