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Is your website working as hard as you are? Part 2

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Part 2 of the webinar series explores the reach and impact of social media, video and gaming through effective use and messaging.

Part 2 of the webinar series explores the reach and impact of social media, video and gaming through effective use and messaging.


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  • 1. IS YOUR WEBSITE WORKINGAS HARD AS YOU?June 6, 2012
  • 2. ADCIEOo Founded in 2007o Technical Immigrants and Technical Natives Adcieo a division of LW Robbins 2012 2
  • 3. GROW THE RELATIONSHIP Adcieo a division of LW Robbins 2012 committed target connected cultivate casual automate 3
  • 4. TURN UP THE HEAT! Constituencies Learning Styles Adcieo a division of LW Robbins 2012 Visit Frequency Social Connectivity Gaming Interaction 4
  • 5. CONSTITUENCIES  Donors Committed Adcieo a division of LW Robbins 2012  Volunteers Connected  Members Casual  Participants 5
  • 6. Adcieo a division of LW Robbins 2012 6
  • 7. Adcieo a division of LW Robbins 2012 7
  • 8. Adcieo a division of LW Robbins 2012 8
  • 9. Adcieo a division of LW Robbins 2012 9
  • 10. LEARNING STYLES Visual Auditory Adcieo a division of LW Robbins 2012 Tactile 10
  • 11. Adcieo a division of LW Robbins 2012 11
  • 12. Adcieo a division of LW Robbins 2012 12
  • 13. Adcieo a division of LW Robbins 2012 13
  • 14. Adcieo a division of LW Robbins 2012 14
  • 15. Adcieo a division of LW Robbins 2012 15
  • 16. Adcieo a division of LW Robbins 2012 16
  • 17. STICKY FACTOR New vs. Return (get the second date!) Amount of Time on Site Adcieo a division of LW Robbins 2012 Average Page Views Average Time on Site 17
  • 18. Adcieo a division of LW Robbins 2012 18
  • 19. INCREASE STICKY FACTORY Baseline & Measure – know your data Engagement & Relevancy Adcieo a division of LW Robbins 2012 Get Visitors Clicking 19
  • 20. Adcieo a division of LW Robbins 2012 20
  • 21. SOCIAL CONNECTIVITY Facebook Twitter Adcieo a division of LW Robbins 2012 Single Sign On Seamless Interaction 21
  • 22. Adcieo a division of LW Robbins 2012 22
  • 23. Adcieo a division of LW Robbins 2012 23
  • 24. Adcieo a division of LW Robbins 2012 24
  • 25. Adcieo a division of LW Robbins 2012 25
  • 26. AVAILABLE INFO The users Facebook ID  The users education history The users full name  The users hometown The users first name  The genders the user is interested Adcieo a division of LW Robbins 2012 The users middle name in The users last name  The users current city The users gender: female or male  The users political view The users locale  The users favorite athletes The users languages  The users favorite teams The URL of the profile  The URL of the users profile pic The users Facebook username  The users favorite quotes The users time zone  The users relationship status: The last time updated  The users religion The users biography  The users significant other The users birthday  The users personal website The users cover photo  A list of the users work history 26
  • 27. Adcieo a division of LW Robbins 2012 27
  • 28. Adcieo a division of LW Robbins 2012 28
  • 29. Adcieo a division of LW Robbins 2012 29
  • 30. GAMING Engagement Time on Site Adcieo a division of LW Robbins 2012 Repeat Visits 30
  • 31. Adcieo a division of LW Robbins 2012 31
  • 32. Adcieo a division of LW Robbins 2012 32
  • 33. Adcieo a division of LW Robbins 2012 33
  • 34. INTERACTION How do constituents interact with you today?  Do you limit them to a contact form? Adcieo a division of LW Robbins 2012 Are you using all media types:  Smart phone apps, social media and web No one works alone – multi channel 34
  • 35. Adcieo a division of LW Robbins 2012 35 *Blackbaud Internet Solutions
  • 36. Adcieo a division of LW Robbins 2012 36THINK BIG!
  • 37. QUESTIONS & ANSWER Adcieo a division of LW Robbins 2012Dennis ChybaDennis.Chyba@adcieo.com410.864.8893 37