Is your website working as hard as you are? Part 2

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Part 2 of the webinar series explores the reach and impact of social media, video and gaming through effective use and messaging.

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Is your website working as hard as you are? Part 2

  1. 1. IS YOUR WEBSITE WORKINGAS HARD AS YOU?June 6, 2012
  2. 2. ADCIEOo Founded in 2007o Technical Immigrants and Technical Natives Adcieo a division of LW Robbins 2012 2
  3. 3. GROW THE RELATIONSHIP Adcieo a division of LW Robbins 2012 committed target connected cultivate casual automate 3
  4. 4. TURN UP THE HEAT! Constituencies Learning Styles Adcieo a division of LW Robbins 2012 Visit Frequency Social Connectivity Gaming Interaction 4
  5. 5. CONSTITUENCIES  Donors Committed Adcieo a division of LW Robbins 2012  Volunteers Connected  Members Casual  Participants 5
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  10. 10. LEARNING STYLES Visual Auditory Adcieo a division of LW Robbins 2012 Tactile 10
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  17. 17. STICKY FACTOR New vs. Return (get the second date!) Amount of Time on Site Adcieo a division of LW Robbins 2012 Average Page Views Average Time on Site 17
  18. 18. Adcieo a division of LW Robbins 2012 18
  19. 19. INCREASE STICKY FACTORY Baseline & Measure – know your data Engagement & Relevancy Adcieo a division of LW Robbins 2012 Get Visitors Clicking 19
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  21. 21. SOCIAL CONNECTIVITY Facebook Twitter Adcieo a division of LW Robbins 2012 Single Sign On Seamless Interaction 21
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  26. 26. AVAILABLE INFO The users Facebook ID  The users education history The users full name  The users hometown The users first name  The genders the user is interested Adcieo a division of LW Robbins 2012 The users middle name in The users last name  The users current city The users gender: female or male  The users political view The users locale  The users favorite athletes The users languages  The users favorite teams The URL of the profile  The URL of the users profile pic The users Facebook username  The users favorite quotes The users time zone  The users relationship status: The last time updated  The users religion The users biography  The users significant other The users birthday  The users personal website The users cover photo  A list of the users work history 26
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  30. 30. GAMING Engagement Time on Site Adcieo a division of LW Robbins 2012 Repeat Visits 30
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  34. 34. INTERACTION How do constituents interact with you today?  Do you limit them to a contact form? Adcieo a division of LW Robbins 2012 Are you using all media types:  Smart phone apps, social media and web No one works alone – multi channel 34
  35. 35. Adcieo a division of LW Robbins 2012 35 *Blackbaud Internet Solutions
  36. 36. Adcieo a division of LW Robbins 2012 36THINK BIG!
  37. 37. QUESTIONS & ANSWER Adcieo a division of LW Robbins 2012Dennis ChybaDennis.Chyba@adcieo.com410.864.8893 37

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