Is your website working as hard as you are? Part 1

IS YOUR WEBSITE WORKINGAS HARD AS YOU?May 23, 2012

ADCIEOo Founded in 2007o Technical Immigrants and Technical Natives Adcieo a division of LW Robbins 2012 2

GROW THE RELATIONSHIP Adcieo a division of LW Robbins 2012 committed target connected cultivate casual automate 3

FUNDAMENTALS OF ANEFFECTIVE WEB PRESENCE Design Structure Adcieo a division of LW Robbins 2012 Callto Action Mobile Readiness Content Search Engine Optimization/Marketing (SEO/SEM) 4

DESIGN Clear Navigation Seamless Movement Adcieo a division of LW Robbins 2012 Less Clutter Banner Rotation Clear Branding 5

Adcieo a division of LW Robbins 2012 6

STRUCTURE Organized and Logical Important Info at Top Level Adcieo a division of LW Robbins 2012 Avoid Deep Drop Downs 10

CALL TO ACTION Clear Do you have one Adcieo a division of LW Robbins 2012 Immediately visible/understandable Consistent with Relationship Clear from website to social media 13

Adcieo a division of LW Robbins 2012 17 *Nonprofit Social Network Survey

EMBRACE THE MOBILE Mobile template or mobile webpage Adcieo a division of LW Robbins 2012 Think with your fingers – smart phones Think Social Media 18

CONTENT Fresh– clearly updated often Adcieo a division of LW Robbins 2012 Sharable Relavant 20

SEARCH ENGINE OPTIMIZATION/MARKETING(SEO/SEM) Keywords Update keywords regularly Adcieo a division of LW Robbins 2012 Titles/Tags Page Descriptions (meta data) AdWords Facebook 24

IDEAS Update Content Check Pages for Consistency Adcieo a division of LW Robbins 2012 Review how Engaging Constituents 27

GOOGLE KEYWORD TOOLWWW.ADCIEO.COM/KEYWORDS.ASPX Adcieo a division of LW Robbins 2012 28

ADD SOCIAL SHAREWWW.ADCIEO.COM/SOCIALSHARE.ASPX Adcieo a division of LW Robbins 2012 29

QUESTIONS & ANSWER Adcieo a division of LW Robbins 2012Dennis ChybaDennis.Chyba@adcieo.com410.864.8893 30

Is your website working as hard as you are? Part 1

by adcieo on Jun 20, 2012

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Is your website working as hard as you are? Part 1 Presentation Transcript