IS YOUR WEBSITE WORKINGAS HARD AS YOU?May 23, 2012
ADCIEOo   Founded in 2007o   Technical Immigrants and Technical Natives                                                   ...
GROW THE RELATIONSHIP                                        Adcieo a division of LW Robbins 2012      committed          ...
FUNDAMENTALS OF ANEFFECTIVE WEB PRESENCE Design Structure                                             Adcieo a division ...
DESIGN Clear Navigation Seamless Movement                          Adcieo a division of LW Robbins 2012 Less Clutter B...
Adcieo a division of LW Robbins 2012                                       6
Adcieo a division of LW Robbins 2012                                       7
Adcieo a division of LW Robbins 2012                                       8
Adcieo a division of LW Robbins 2012                                       9
STRUCTURE Organized and Logical Important Info at Top Level                                 Adcieo a division of LW Robb...
Adcieo a division of LW Robbins 2012                                       11
Adcieo a division of LW Robbins 2012                                       12
CALL TO ACTION Clear Do you have one                                        Adcieo a division of LW Robbins 2012 Immedi...
Adcieo a division of LW Robbins 2012                                       14
Adcieo a division of LW Robbins 2012                                       15
Adcieo a division of LW Robbins 2012                                       16
Adcieo a division of LW Robbins 2012                                       17                                            *...
EMBRACE THE MOBILE Mobile template or mobile webpage                                            Adcieo a division of LW R...
Adcieo a division of LW Robbins 2012                                       19
CONTENT Fresh– clearly updated often                                  Adcieo a division of LW Robbins 2012 Sharable Rel...
Adcieo a division of LW Robbins 2012                                       21
Adcieo a division of LW Robbins 2012                                       22
Adcieo a division of LW Robbins 2012                                       23
SEARCH ENGINE OPTIMIZATION/MARKETING(SEO/SEM) Keywords Update   keywords regularly                                      ...
Adcieo a division of LW Robbins 2012                                       25
Adcieo a division of LW Robbins 2012                                       26
IDEAS Update Content Check Pages for Consistency                                      Adcieo a division of LW Robbins 20...
GOOGLE KEYWORD TOOLWWW.ADCIEO.COM/KEYWORDS.ASPX                                Adcieo a division of LW Robbins 2012       ...
ADD SOCIAL SHAREWWW.ADCIEO.COM/SOCIALSHARE.ASPX                                   Adcieo a division of LW Robbins 2012    ...
QUESTIONS & ANSWER                           Adcieo a division of LW Robbins 2012Dennis ChybaDennis.Chyba@adcieo.com410.86...
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Is your website working as hard as you are? Part 1

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Is your website working as hard as you are? Part 1

  1. 1. IS YOUR WEBSITE WORKINGAS HARD AS YOU?May 23, 2012
  2. 2. ADCIEOo Founded in 2007o Technical Immigrants and Technical Natives Adcieo a division of LW Robbins 2012 2
  3. 3. GROW THE RELATIONSHIP Adcieo a division of LW Robbins 2012 committed target connected cultivate casual automate 3
  4. 4. FUNDAMENTALS OF ANEFFECTIVE WEB PRESENCE Design Structure Adcieo a division of LW Robbins 2012 Callto Action Mobile Readiness Content Search Engine Optimization/Marketing (SEO/SEM) 4
  5. 5. DESIGN Clear Navigation Seamless Movement Adcieo a division of LW Robbins 2012 Less Clutter Banner Rotation Clear Branding 5
  6. 6. Adcieo a division of LW Robbins 2012 6
  7. 7. Adcieo a division of LW Robbins 2012 7
  8. 8. Adcieo a division of LW Robbins 2012 8
  9. 9. Adcieo a division of LW Robbins 2012 9
  10. 10. STRUCTURE Organized and Logical Important Info at Top Level Adcieo a division of LW Robbins 2012 Avoid Deep Drop Downs 10
  11. 11. Adcieo a division of LW Robbins 2012 11
  12. 12. Adcieo a division of LW Robbins 2012 12
  13. 13. CALL TO ACTION Clear Do you have one Adcieo a division of LW Robbins 2012 Immediately visible/understandable Consistent with Relationship Clear from website to social media 13
  14. 14. Adcieo a division of LW Robbins 2012 14
  15. 15. Adcieo a division of LW Robbins 2012 15
  16. 16. Adcieo a division of LW Robbins 2012 16
  17. 17. Adcieo a division of LW Robbins 2012 17 *Nonprofit Social Network Survey
  18. 18. EMBRACE THE MOBILE Mobile template or mobile webpage Adcieo a division of LW Robbins 2012 Think with your fingers – smart phones Think Social Media 18
  19. 19. Adcieo a division of LW Robbins 2012 19
  20. 20. CONTENT Fresh– clearly updated often Adcieo a division of LW Robbins 2012 Sharable Relavant 20
  21. 21. Adcieo a division of LW Robbins 2012 21
  22. 22. Adcieo a division of LW Robbins 2012 22
  23. 23. Adcieo a division of LW Robbins 2012 23
  24. 24. SEARCH ENGINE OPTIMIZATION/MARKETING(SEO/SEM) Keywords Update keywords regularly Adcieo a division of LW Robbins 2012 Titles/Tags Page Descriptions (meta data) AdWords Facebook 24
  25. 25. Adcieo a division of LW Robbins 2012 25
  26. 26. Adcieo a division of LW Robbins 2012 26
  27. 27. IDEAS Update Content Check Pages for Consistency Adcieo a division of LW Robbins 2012 Review how Engaging Constituents 27
  28. 28. GOOGLE KEYWORD TOOLWWW.ADCIEO.COM/KEYWORDS.ASPX Adcieo a division of LW Robbins 2012 28
  29. 29. ADD SOCIAL SHAREWWW.ADCIEO.COM/SOCIALSHARE.ASPX Adcieo a division of LW Robbins 2012 29
  30. 30. QUESTIONS & ANSWER Adcieo a division of LW Robbins 2012Dennis ChybaDennis.Chyba@adcieo.com410.864.8893 30
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