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Is your website working as hard as you are? Part 1
 

Is your website working as hard as you are? Part 1

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    Is your website working as hard as you are? Part 1 Is your website working as hard as you are? Part 1 Presentation Transcript

    • IS YOUR WEBSITE WORKINGAS HARD AS YOU?May 23, 2012
    • ADCIEOo Founded in 2007o Technical Immigrants and Technical Natives Adcieo a division of LW Robbins 2012 2
    • GROW THE RELATIONSHIP Adcieo a division of LW Robbins 2012 committed target connected cultivate casual automate 3
    • FUNDAMENTALS OF ANEFFECTIVE WEB PRESENCE Design Structure Adcieo a division of LW Robbins 2012 Callto Action Mobile Readiness Content Search Engine Optimization/Marketing (SEO/SEM) 4
    • DESIGN Clear Navigation Seamless Movement Adcieo a division of LW Robbins 2012 Less Clutter Banner Rotation Clear Branding 5
    • Adcieo a division of LW Robbins 2012 6
    • Adcieo a division of LW Robbins 2012 7
    • Adcieo a division of LW Robbins 2012 8
    • Adcieo a division of LW Robbins 2012 9
    • STRUCTURE Organized and Logical Important Info at Top Level Adcieo a division of LW Robbins 2012 Avoid Deep Drop Downs 10
    • Adcieo a division of LW Robbins 2012 11
    • Adcieo a division of LW Robbins 2012 12
    • CALL TO ACTION Clear Do you have one Adcieo a division of LW Robbins 2012 Immediately visible/understandable Consistent with Relationship Clear from website to social media 13
    • Adcieo a division of LW Robbins 2012 14
    • Adcieo a division of LW Robbins 2012 15
    • Adcieo a division of LW Robbins 2012 16
    • Adcieo a division of LW Robbins 2012 17 *Nonprofit Social Network Survey
    • EMBRACE THE MOBILE Mobile template or mobile webpage Adcieo a division of LW Robbins 2012 Think with your fingers – smart phones Think Social Media 18
    • Adcieo a division of LW Robbins 2012 19
    • CONTENT Fresh– clearly updated often Adcieo a division of LW Robbins 2012 Sharable Relavant 20
    • Adcieo a division of LW Robbins 2012 21
    • Adcieo a division of LW Robbins 2012 22
    • Adcieo a division of LW Robbins 2012 23
    • SEARCH ENGINE OPTIMIZATION/MARKETING(SEO/SEM) Keywords Update keywords regularly Adcieo a division of LW Robbins 2012 Titles/Tags Page Descriptions (meta data) AdWords Facebook 24
    • Adcieo a division of LW Robbins 2012 25
    • Adcieo a division of LW Robbins 2012 26
    • IDEAS Update Content Check Pages for Consistency Adcieo a division of LW Robbins 2012 Review how Engaging Constituents 27
    • GOOGLE KEYWORD TOOLWWW.ADCIEO.COM/KEYWORDS.ASPX Adcieo a division of LW Robbins 2012 28
    • ADD SOCIAL SHAREWWW.ADCIEO.COM/SOCIALSHARE.ASPX Adcieo a division of LW Robbins 2012 29
    • QUESTIONS & ANSWER Adcieo a division of LW Robbins 2012Dennis ChybaDennis.Chyba@adcieo.com410.864.8893 30