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Increase Your Event Fundraising Results by 10%

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Increase Your Event Fundraising Results by 10% with 3 Simple Strategies …

Increase Your Event Fundraising Results by 10% with 3 Simple Strategies


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  • 1. Strategies and tactics for Improving Fundraising Results
    Title: Increase Your Event Fundraising Results by 10% with 3 Simple Strategies
    Learn how the Maryland Affiliate of Susan G. Komen for the Cure improved their event fundraising results.
  • 2. Multi-Channel Engagement
    Communication Strategy
    Integrating Incentives
    Key Strategies
    What to measure?
  • 3. 2009 – All about increasing overall donations
    13% increase in donations with 9% less participants
    14% increase in the number of participants who fundraise
    25% increase in the average number of donations per participant
    2010 – All about average donation amount
    10% increase in the average donation amount
    2011 – All about teams
    % change in revenue from teams
    % change in the number of teams that fundraise
    % change in participants who are on a team
    Goals
  • 4. Multi-Channel Engagement
    Print
    Email
    Social
    Web
    *Blackbaud Internet Solutions
  • 5. Print
    Direct Mail
    Flyers
    QR Codes
    Scan Me!
  • 6. Print
    Tear-Offs
    Tear
    Scan
    Share!
  • 7. Web
    Current
    Highly Visible
    Power of 10
    Incentives
    Total Constituent – Casual > Connected > Committed
  • 8. Web – Engaging Design
  • 9. Web – Interactive Features
    Share a Story
  • 10. Web – Interactive Features
    Personalized Video
  • 11. Web – Groups and Microsites
  • 12. Web – Matching gifts
  • 13. Email
    Instant
    Direct
    Active
  • 14. Design
    Tips
    Engaging
    Call to Action
    Email
  • 15. Social Media
    Conversation
    Interactive
    Instantaneous
    11.25%
    50%
  • 16. Communication Strategy
    Email
    Social Media
    2010: Email Communications – 103
    2011: Email Communications – 129
    8 Weeks of Summer
    10 Day Countdown
  • 17. Past Participants
    Current Participants
    Past Volunteers
    Current Volunteers
    Survivors
    Donors
    One-Time Donors
    Lapsed Donors
    Past Team Captains
    Current Team Captains
    Email – Segmentation & Relevancy
  • 18. Email – Communication Schedule
    Schedule
    Target
    Encourage
    Refine
    Define
    Entice
  • 19. Email - Reporting
    50% Increase
  • 20. Email - Adjust
    Proactive – Not Reactive
    Goals/Challenges
    Incentives
  • 21. Social media
    Compliment Email/Website
    Engage
    Interact
  • 22. Social media
    Facebook Friday Challenge
    8,000 Race photos
    Initial Email Only
  • 23. Social media - Interact
    • Minimum of 1 post per week
    • 24. Maximum of 2 posts per day
    • 25. Add photos and videos
    • 26. Discussion Threads
    • 27. Welcome Page
    • 28. Respond/Acknowledge
    • 29. Applications
    • 30. Re-tweet
  • Evaluate and Adjust
    To get a sense of where we are going, it is helpful to look at the current trajectory. The chart below tracks registrations up to Race Day. There are 2 critical events – Kids back to School/Labor Day and T-Shirt mailing date. Point 1 below shows the number of registrations Labor Day 2009, this introduces the first growth surge. Point 2 shows the increased emphasis on Registration in advance of Labor Day, however the runway was not quite long enough as the run up to the T-Shirt mailing date – Points 3 (2009) and 4(2010).
  • 31. Evaluate and Adjust
  • 32. Evaluate and Adjust
  • 33. Evaluate and Adjust
  • 34. Evaluate and Adjust
  • 35. Additional Information
    Contact
    Dennis Chyba
    Dennis.Chyba@adcieo.com
    P: 410-864-8893
    Brian Winters
    Brian.Witners@adcieo.com
    P: 410-864-8893