Facebook: A How-To Guide


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A guide to setting up a fan page and establishing a social network.

Published in: Self Improvement
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Facebook: A How-To Guide

  1. 1. A How-To Guide © Adcieo, 2010. All Rights Reserved.
  2. 2. Create a Page Basic Information Tabs Audience Settings Photos Part 1: Fan Page Basics © Adcieo, 2010. All Rights Reserved.
  3. 3. Create A Fan Page 1. The following link will take you directly to the page needed to create a Fan Page. http://www.facebook.com/advertising/?pages 2. Click on: 3. Select organization type: 4. Name your page: 5. Click Create Page: © Adcieo, 2010. All Rights Reserved.
  4. 4. Basic Information 1. Click on: 2. Enter Founded Year and save: 3. Populate as many of the available fields as is possible and save: 4. Click: © Adcieo, 2010. All Rights Reserved.
  5. 5. Tabs Above the information you have just entered is the ‘tabs’ menu. You have your wall, info, photos and discussions from the very beginning. By clicking the ‘+’ you can add new tabs. Note: If you are planning to import your blog you can go ahead and add the Notes tab. View and make posts to your wall. This is the best way to interact with fans. Everything you post appears on their News Feed. Edit organization information. Add/Edit photos Begin discussions with fans Add additional tabs and search for others. © Adcieo, 2010. All Rights Reserved.
  6. 6. Audience Settings 1. From the ‘wall’ tab click on: 2.Click on ‘customize’: Note: You may leave this set to ‘everyone’. 3. Enter 1 or more countries and languages. You can drill down your audience by selecting states, cities, etc. Select ‘Okay’ when finished. © Adcieo, 2010. All Rights Reserved.
  7. 7. Audience Settings Cont. 1. Select from the ‘wall’ tab. 2. Decide what fans will see when they arrive on your page. 3. Choose the tab non-fans will see on arrival. 4. Checking this keeps all comments on the wall. Removing this condenses posts. Users will need to click to see all comments in a thread. 5. Decide how interactive fans can be. © Adcieo, 2010. All Rights Reserved.
  8. 8. Photos To add a profile picture simply click on the question mark and select ‘upload’. To add additional photos click the ‘photos’ tab and then ‘create a photo album’. You will be asked to provide basic information about the album. You will then be able to select 1 or more photos from your computer and upload them to the new album. You can create more than one album, each with 200 photos. Captions can be added to any photo, and photos can be rotated with on- screen tools. © Adcieo, 2010. All Rights Reserved.
  9. 9. Edit Page Insights Suggest to Friends RSS Feed Additional Info. Part 2: Utilizing Tools © Adcieo, 2010. All Rights Reserved.
  10. 10. Edit Page The menu pictured to the left will be accessed more than anything as you grow your Fan Page. 1. Select ‘edit page’ from the menu. 2. This page is your new communication hub. You can access your settings, link to a mobile device, edit discussions, edit/add events, edit links, edit notes, edit photos, edit videos and manage applications. © Adcieo, 2010. All Rights Reserved.
  11. 11. Edit Page Cont. Settings – These are similar to those we discussed in the beginning of the presentation, but you can restrict age here. Wall Settings – Same as previously discussed. Mobile – Add a phone to update your status on the go. Admins – These are people you designate to have access to your page. They can make edits, etc. Add trusted individuals Badge – This is something your users can place on their page. Create a badge to share and increase your Facebook visibility. © Adcieo, 2010. All Rights Reserved.
  12. 12. Edit Page Cont. See how many fans your page has. The number of new visitors and how many times they viewed your page in the last week. View old messages sent to fans. Insights will be covered on the next slide. The major benefit of a fan page is the ability to send everyone a message at once. You can also use the target tool in the message to reach out to a specific gender, age, location, etc. A fan box is added to a web page or blog so visitors can see fans of your fan page. © Adcieo, 2010. All Rights Reserved.
  13. 13. Insights 1. Click ‘all page insights’. At the top of your screen is a breakdown of the interactions for the week. ‘Choose a graph’ allows you to pick the data you want to see. There’s a button at the top of your screen that allows for this information to be exported to excel. © Adcieo, 2010. All Rights Reserved.
  14. 14. Insights Cont. The first demographic box contains information for the fans that were active on your fan page in the last week. The second demographic box contains information for all fans. This is much more accurate because it is not based on recent activity. © Adcieo, 2010. All Rights Reserved.
  15. 15. Insights Cont. The ‘all fans over time’ graph is the most useful of all. You can see how many fans have viewed the page, videos, subscribed, etc. You change views with the drop down menu. You’ll find this button at the top right of the screen. ‘Promote your page’ is a pay per click and pay per view service that Facebook offers. It’s inexpensive and relatively effective. This is the measurement of quality between your content and user interaction over seven consecutive days. © Adcieo, 2010. All Rights Reserved.
  16. 16. Suggest to Friends Every Fan Page is connected to a personal page, even if you don’t use it. If you have used the personal page this is how you invite your friends from there to the newly created Fan Page. Click ‘suggest to friends’ and the below screen will populate with friends. You can select as many as you like and send them an invitation to become a fan. The second red arrow on the left is indicating a text box that you may place either your web address or mission statement in. Remember many fans notice this space first, utilize it! © Adcieo, 2010. All Rights Reserved.
  17. 17. RSS Feed Make sure you have added the ‘notes’ tab before continuing. 1. Click ‘edit page’ below the profile picture. 2. Locate ‘notes’ and click ‘edit’. 3.Click ‘import a blog’. © Adcieo, 2010. All Rights Reserved.
  18. 18. RSS Feed Cont. 4. Where you see ‘web url’ enter the RSS feed for your blog or news feed. 5. Confirm your right to use this content. 6. Start importing. Note: It will take 1-2 hours before your blog begins to appear. © Adcieo, 2010. All Rights Reserved.
  19. 19. Additional Info. Remember all the great insight graphs we just reviewed? You can also access them from the fan landing page. Click on ‘see all’ to do just that. Clicking share will bring up a text box with a link to your fan page. You can post this to your profile page, if you use it, or send it to a Facebook friend’s email. © Adcieo, 2010. All Rights Reserved.
  20. 20. Additional Info. Cont. Post a link to your wall. Upload photos without clicking the ‘photos’ tab. Schedule an event for fans to attend. Upload videos. All of these tools have very easy to use menus associated with them. Once you click they are very self explanatory. © Adcieo, 2010. All Rights Reserved.
  21. 21. Questions/Comments © Adcieo, 2010. All Rights Reserved. 410-864-8893 brian.winters@adcieo.com