Weird Useful Timely Valuable Funny Spectacular Random Unexpected Better Wonderful ShockingWeird, Wonderful & WTF are only a few Sexy Urgentways to create a disruption. All these wordrepresent a form of disruption. The more ofthese you can own well, the more likely you Emotionalare to spread you content organically.Each one of these words makes you have a Illuminating WTFphysical reaction, it could be laughter,stopping to think, smiling, blushing, crying,gasping, etc… Unique
WEIRD: Lingscars.com is a web site with alate 90’s feel. It’s very much real. Ling isvery successful, she made a name forherself with this persistently weird website.It’s weird, but unique.
WEIRD: Now this is just silly. It’s just likeCraigslist, but everything is spelled with alisp.
WONDERFUL: There’s abeautiful idea here. A dog willlove you no matter what, it’sdifficult to live up to theirexpectations, but if we did, we’dbe better for it.
WTF: These Russian youthsare playing a dangerous gamein these high rises. The contentis so WTF that there’s an agerestriction on YouTube to watchit. http://www.youtube.com/w atch?v=kdsryZINo3Y&feat ure=related
WEIRD, WONDERFUL &WTF:This classic IKEA ad is about 7years old, but definitely ticks allthe boxes. http://www.yo utube.com/w atch?v=tetO SMilRKg
Viral Isn’t Something You Make, But Good Content Is
CHOOSE ALL WORDS THAT YOUR CONTENT OWNSWhen making content it’s a good idea to usea score card. First choose which words youcontent owns well. Next, have people whodon’t work with you rate the content 1-10 in RATE THEM 1-10those areas.The higher you score, by strangers, themore likely it is that your content couldspread organically.
Content rating will only get you sofar, because making content isonly part of the equation.You have to consider theaudience, the distribution, andhow it will propagate.If you do all of these well, westand a better chance ofspreading organically, but it’s stillno guarantee.Alternatively there’s luck.
People Who Make GoodContent Are Proactive & Have Fun Making Things