Social Media Policy

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Social Media Policy

  1. 1. Chamber/GO Topeka<br />Using Social Media<br />
  2. 2. What is <br />Social Media?<br />
  3. 3. Social Media Tools<br />Blogging<br />Social Networks<br />Social Networks allow for networking, sharing information, and meeting new people.<br />Short for “Web log,” blogs allow for an author to make posts and receive feedback via a commenting function.<br />Microblogging<br />Media sharing<br />Short pieces of information are picked up in a real-time feed, allowing it to spread “virally” in a short period of time.<br />Some sites act as hosts for pictures and video, allowing users to share them by posting links and embedding them into Web pages.<br />
  4. 4. Why Use Social Media?<br />
  5. 5. Traditional Media Model<br />Traditional Media<br />(TV stations, Cap Journal, Talk Radio, etc.)<br />Large Untouched Population<br />
  6. 6. Social Media Model<br />Traditional Media<br />FEEDBACK<br />Smaller Untouched Population<br />
  7. 7. Social Media Goals<br />Reputation: Promote positive news about Chamber/GO Topeka happenings and counter false/negative information<br />Relationships: Engage the Topeka community in a positive, friendly way to build strong relationships and help stoke community pride attractive to incoming businesses<br />Retention: Help local businesses interact with the public to foster growth and success<br />Recruitment: Network with developers, consultants, and site selectors to build relationships that could help bring opportunities for new primary jobs to Topeka.<br />Research: Follow trends and conversations happening among active, engaged Topekans.<br />VISIBILITY<br />MESSAGE<br />BUILDING RELATIONSHIPS<br />
  8. 8. What You’re Using<br />LinkedIn<br />
  9. 9. What You’re Using<br />Twitter<br />
  10. 10. Setting Up Your Twitter Account<br />
  11. 11. Setting Up Your Account<br />
  12. 12. Setting Up Your Account<br />
  13. 13. Setting Up Your Account<br />
  14. 14. Setting Up Your Account<br />
  15. 15. Setting Up Your Account<br />
  16. 16. Setting Up Your Account<br />
  17. 17. Using Your Account<br />Twitter Lingo<br />username<br />The unique name you typed in upon registering. This is your identity on Twitter.<br />Andrew Davis<br />GTCCAndrew<br />
  18. 18. Using Your Account<br />Twitter Lingo<br />Tweet<br />A 140-character entry by a Twitter user<br />
  19. 19. Using Your Account<br />Twitter Lingo<br />Twitter Feed<br />A list of a particular user’s tweets, updating in real time<br />
  20. 20. Twitter Feed<br />
  21. 21. Using Your Account<br />Twitter Lingo<br />Following a user allows their tweets to show up on your home page. <br />Follow<br />
  22. 22. Following<br />
  23. 23. Following<br />
  24. 24. Using Your Account<br />Twitter Lingo<br />@ Reply<br />A way to target a particular tweet as a response to another user by putting an @ symbol directly before their username.<br />
  25. 25. @ Reply<br />
  26. 26. Using Your Account<br />Twitter Lingo<br />RETweet<br />Reposting another user’s tweet , usually accompanied by an “RT” and an @ reply. <br />
  27. 27. Chamber/<br />GO Topeka<br />Social Media Strategies<br />
  28. 28. What are we doing as individuals?<br />Connect<br />LinkedIn<br /><ul><li> Find people you know and engage them on LinkedIn
  29. 29. Write recommendations for those you know and have worked with
  30. 30. Build your profile to help you sell yourself, the organization, and Topeka</li></li></ul><li>What are we doing as individuals?<br />Connect<br />Branch Out<br />LinkedIn<br /><ul><li> Join groups
  31. 31. Meet people you didn’t know before
  32. 32. Ask your connections to introduce you to their connections
  33. 33. Create a group</li></li></ul><li>What are we doing as individuals?<br />Connect<br />Branch Out<br />LinkedIn<br /><ul><li> Pay attention to group discussions
  34. 34. Ask questions
  35. 35. Read articles and news posts from your connections and group members</li></ul>Learn<br />
  36. 36. What are we doing as individuals?<br />Connect<br />Branch Out<br />LinkedIn<br /><ul><li> Share your knowledge and ideas with connections and group members
  37. 37. Invite people you know to join LinkedIn
  38. 38. Correct misleading and false information
  39. 39. Promote the organization, members and Topeka</li></ul>Teach<br />Learn<br />
  40. 40. What are we doing as individuals?<br />Twitter<br /><ul><li>Chamber/GO Topeka feeds
  41. 41. Chamber Members
  42. 42. Area businesses
  43. 43. Active local figures
  44. 44. Applicable professional organizations
  45. 45. Professional contacts</li></ul>Follow<br />
  46. 46. People Search<br />
  47. 47. People Search<br />
  48. 48. People Search<br />
  49. 49. What are we doing as individuals?<br />Twitter<br /><ul><li>Chamber/GO Topeka news
  50. 50. Chamber member info
  51. 51. Local highlights
  52. 52. Helpful Information</li></ul>Forward<br />Follow<br />
  53. 53. Retweeting<br />
  54. 54. Retweeting<br />
  55. 55. Retweeting<br />
  56. 56. What are we doing as individuals?<br />Share<br />Twitter<br /><ul><li>Chamber/GO Topeka news
  57. 57. Chamber member info
  58. 58. Local highlights
  59. 59. Helpful Information</li></ul>Forward<br />Follow<br />
  60. 60. Sharing photos via Twitter<br />www.twitpic.com<br />
  61. 61. Sharing photos via Twitter<br />
  62. 62. Sharing photos via Twitter<br />
  63. 63. Sharing photos via Twitter<br />
  64. 64. Sharing photos via Twitter<br />
  65. 65. Things to Remember<br />
  66. 66. Questions?<br />

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