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Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
Insiders Guide to Raising VC
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Insiders Guide to Raising VC

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  • 1. How to RaiseYour First round Or an Insider’s Guide toVenture Capital Friday, May 23, 14
  • 2. @adaugelli @trueventures adam@trueventures.com Friday, May 23, 14
  • 3. Who We Believe In ... Friday, May 23, 14
  • 4. howVCs think why venture financing? the fundraising process today Friday, May 23, 14
  • 5. not required • Dell • Raised money with $60m in Rev • Siebel • Customers funded first product • eBay • $4.5m in rev before Benchmark • Broadcom • NoVC money • SAS Institute • Largest private company in the world; no VC money • Oracle • Govt contract funded first product • Cisco • $5m in rev before Sequoia invested Friday, May 23, 14
  • 6. high costs • Takes time away from serving customers • False sense of security • May mask underlying flaws in business model • Potentially removes spending discipline • Adds additional bosses, incentives • Changes exit strategy and options • You’re selling part of your company! Friday, May 23, 14
  • 7. but can be helpful ... •Cash to FUEL GROWTH •Strategic and Operational Advice •Introductions to Customers, Partners •Recruiting •Both indirectly and directly Friday, May 23, 14
  • 8. how doVCs think? Friday, May 23, 14
  • 9. build big companies that last Friday, May 23, 14
  • 10. want to deliver big returns to LPs Friday, May 23, 14
  • 11. hard to find good deals Friday, May 23, 14
  • 12. every deal has “hair on it” Friday, May 23, 14
  • 13. constant flow of new opportunities Friday, May 23, 14
  • 14. Investors are people too. Friday, May 23, 14
  • 15. so how do you get a leg up? Friday, May 23, 14
  • 16. 1. Build Trust Friday, May 23, 14
  • 17. spending lots of time together Friday, May 23, 14
  • 18. ... to the right partner .... get introduced ... ... from someone they trust ... the process ... ... at roughly the same time. Friday, May 23, 14
  • 19. investor context Friday, May 23, 14
  • 20. faces in the deck be human Friday, May 23, 14
  • 21. 2. Make it sharable Friday, May 23, 14
  • 22. first meeting Friday, May 23, 14
  • 23. fund dynamics Friday, May 23, 14
  • 24. DO NOT HAVE A 50 PAGE BUSINESS PLAN the pitch Friday, May 23, 14
  • 25. DO NOT HAVE A 50 PAGE BUSINESS PLAN the pitch Friday, May 23, 14
  • 26. one sentence intro / paragraph for sharing in emails less than 10 slide deck* the pitch financial model (focusing on micro-economics) DO HAVE: Friday, May 23, 14
  • 27. Friday, May 23, 14
  • 28. Friday, May 23, 14
  • 29. faces in the deck Friday, May 23, 14
  • 30. faces in the deck Friday, May 23, 14
  • 31. 3. Part of the Tribe Friday, May 23, 14
  • 32. No one wants to be alone. Friday, May 23, 14
  • 33. Show them the tribe. Friday, May 23, 14
  • 34. faces in the deck People. People. People. Friday, May 23, 14
  • 35. how much money are you looking to raise and why? why are you raising money now? 4 questions you’ll be asked what does your business look like at the end of 12 - 18 months? what is your gross monthly burn over the next 18 months? Friday, May 23, 14
  • 36. Social Proof (Founder Introductions) Authority (Customer & Advisor References) the art of raising money Momentum (Deals and interest are time sensitive) remember: Friday, May 23, 14
  • 37. questions? Friday, May 23, 14
  • 38. @adaugelli @trueventures adam@trueventures.com Friday, May 23, 14
  • 39. http://venturehacks.com/pitching http://stu.mp/2011/05/howto-spend-your- investors-money.html http://t.co/gxfau3U (Example Slides) resources http://www.askthevc.com http://www.angel.co Friday, May 23, 14

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