Insiders Guide to Raising VC
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Insiders Guide to Raising VC

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Insiders Guide to Raising VC Insiders Guide to Raising VC Presentation Transcript

  • How to RaiseYour First round Or an Insider’s Guide toVenture Capital Friday, May 23, 14
  • @adaugelli @trueventures adam@trueventures.com Friday, May 23, 14
  • Who We Believe In ... Friday, May 23, 14
  • howVCs think why venture financing? the fundraising process today Friday, May 23, 14
  • not required • Dell • Raised money with $60m in Rev • Siebel • Customers funded first product • eBay • $4.5m in rev before Benchmark • Broadcom • NoVC money • SAS Institute • Largest private company in the world; no VC money • Oracle • Govt contract funded first product • Cisco • $5m in rev before Sequoia invested Friday, May 23, 14
  • high costs • Takes time away from serving customers • False sense of security • May mask underlying flaws in business model • Potentially removes spending discipline • Adds additional bosses, incentives • Changes exit strategy and options • You’re selling part of your company! Friday, May 23, 14
  • but can be helpful ... •Cash to FUEL GROWTH •Strategic and Operational Advice •Introductions to Customers, Partners •Recruiting •Both indirectly and directly Friday, May 23, 14
  • how doVCs think? Friday, May 23, 14
  • build big companies that last Friday, May 23, 14
  • want to deliver big returns to LPs Friday, May 23, 14
  • hard to find good deals Friday, May 23, 14
  • every deal has “hair on it” Friday, May 23, 14
  • constant flow of new opportunities Friday, May 23, 14
  • Investors are people too. Friday, May 23, 14
  • so how do you get a leg up? Friday, May 23, 14
  • 1. Build Trust Friday, May 23, 14
  • spending lots of time together Friday, May 23, 14
  • ... to the right partner .... get introduced ... ... from someone they trust ... the process ... ... at roughly the same time. Friday, May 23, 14
  • investor context Friday, May 23, 14
  • faces in the deck be human Friday, May 23, 14
  • 2. Make it sharable Friday, May 23, 14
  • first meeting Friday, May 23, 14
  • fund dynamics Friday, May 23, 14
  • DO NOT HAVE A 50 PAGE BUSINESS PLAN the pitch Friday, May 23, 14
  • DO NOT HAVE A 50 PAGE BUSINESS PLAN the pitch Friday, May 23, 14
  • one sentence intro / paragraph for sharing in emails less than 10 slide deck* the pitch financial model (focusing on micro-economics) DO HAVE: Friday, May 23, 14
  • Friday, May 23, 14
  • Friday, May 23, 14
  • faces in the deck Friday, May 23, 14
  • faces in the deck Friday, May 23, 14
  • 3. Part of the Tribe Friday, May 23, 14
  • No one wants to be alone. Friday, May 23, 14
  • Show them the tribe. Friday, May 23, 14
  • faces in the deck People. People. People. Friday, May 23, 14
  • how much money are you looking to raise and why? why are you raising money now? 4 questions you’ll be asked what does your business look like at the end of 12 - 18 months? what is your gross monthly burn over the next 18 months? Friday, May 23, 14
  • Social Proof (Founder Introductions) Authority (Customer & Advisor References) the art of raising money Momentum (Deals and interest are time sensitive) remember: Friday, May 23, 14
  • questions? Friday, May 23, 14
  • @adaugelli @trueventures adam@trueventures.com Friday, May 23, 14
  • http://venturehacks.com/pitching http://stu.mp/2011/05/howto-spend-your- investors-money.html http://t.co/gxfau3U (Example Slides) resources http://www.askthevc.com http://www.angel.co Friday, May 23, 14