Cricketweekly business plan

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Cricketweekly business plan

  1. 1. Connect Create Cricket Copyright 2011 @Aap Solutions
  2. 2. <ul><li>CricketWeekly provides a platform where cricket lovers can CONNECT together to CREATE passionate T Shirt designs to spread magic of CRICKET in form of customized cricket based T Shirts. It is a community Of cricket fans, By cricket fans, For cricket fans built around images. </li></ul><ul><li>In future we want to be one stop shop for quality cricket merchandise and cricket gear which can be customized and we would be promoting cricket handicrafts </li></ul>Copyright 2011 @Aap Solutions
  3. 3. <ul><li>Lack of quality merchandise representing true spirit of cricket </li></ul><ul><li>Any quality merchandise available today is very costly </li></ul><ul><li>Today </li></ul><ul><li>Users pay too much for the merchandise </li></ul><ul><li>Buy substandard (design and fabric quality) merchandise </li></ul>Copyright 2011 @Aap Solutions
  4. 4. <ul><li>A crowd-sourcing platform for Cricket fans </li></ul><ul><li>Crowd sourcing attracts best designs </li></ul><ul><li>Users can create designs review them and order merchandise </li></ul><ul><li>The designer earns on sale of every merchandise designed by him/her </li></ul><ul><li>Strict quality checks ensures best quality to the customer </li></ul><ul><li>Single point sourcing ensures costs are under control </li></ul>Copyright 2011 @Aap Solutions
  5. 5. <ul><li>User comes to our site likes a design and order merchandise based on that design </li></ul><ul><li>Designer uploads a design and earns on each merchandise sold with that design </li></ul><ul><li>You have a college cricket team and want to order customized merchandise, sponsors can view various college sports events and can sponsor a team online, can even bid for it if there are multiple sponsors </li></ul>Copyright 2011 @Aap Solutions
  6. 6. <ul><li>Print on demand becomes possible because of advancement in technology </li></ul><ul><li>Evolution of Cricket as a game from Test matches to T20 and IPL </li></ul><ul><li>Increase in Internet Penetration </li></ul><ul><li>Advent of Social media </li></ul>Copyright 2011 @Aap Solutions
  7. 7. <ul><li>Our customer is anybody who loves cricket </li></ul><ul><li>The market size is estimated to be 200+ crores which is growing exponentially </li></ul><ul><li>We are actually growing the market size </li></ul><ul><li>If you want to find an artifact related to Sachin or World Cup where will you go? In 1 year the answer will be CricketWeekly </li></ul><ul><li>We would also be organizing a large portion of unorganized market </li></ul>Copyright 2011 @Aap Solutions
  8. 8. <ul><li>Companies like Myntra, Playgroundonline and Yog Sports </li></ul><ul><li>Our advantages </li></ul><ul><li>Crowdsourcing ensures we get the best designs </li></ul><ul><li>We cater to a specific vertical and will offer variety of merchandise and ensure best quality </li></ul><ul><li>Design availability is almost real time </li></ul><ul><li>We do not believe in winner takes all </li></ul><ul><li>Idea is much more viral </li></ul>Copyright 2011 @Aap Solutions
  9. 9. <ul><li>Easy to use and intuitive workflow </li></ul><ul><li>Highly scalable and extendible architecture </li></ul><ul><li>Development Roadmap </li></ul><ul><li>iPhone and Android App </li></ul><ul><li>Mobile site </li></ul><ul><li>Analytics for designers and ambassadors </li></ul><ul><li>Advanced algorithms to suggest merchandise </li></ul>Copyright 2011 @Aap Solutions
  10. 10. <ul><li>Profit from sales of merchandise </li></ul><ul><li>Sales via </li></ul><ul><li>Partnering with online networks </li></ul><ul><li>Channel partners </li></ul><ul><li>Offline channels like college ambassadors </li></ul><ul><li>Idea is much more viral so once we reach a critical mass it will grow exponentially via word of mouth </li></ul>Copyright 2011 @Aap Solutions
  11. 11. <ul><li>Prashant Ghildiyal </li></ul><ul><li>Graduate of IT BHU and IIM Bangalore. He was passionate about sports from his childhood. A national level sports person he is gifted with many abilities. The only student of his batch at IIMB to opt out of placement to start his own venture, he is as passionate about entrepreneurship as about Cricket. </li></ul><ul><li>Adarsh Jain </li></ul><ul><li>Graduate of IT BHU and Kaivalyadham (Lonavla) where he attended full time Certificate Course in Yoga and graduated at the top of his class. An ardent Yoga practitioner he is known among his friends for his salesmanship capabilities. His only passion apart from reading books is Cricket. </li></ul>Copyright 2011 @Aap Solutions
  12. 12. <ul><li>Prashant Ghildiyal </li></ul><ul><li>+91 9015161007 </li></ul><ul><li>http://in.linkedin.com/in/pghildiyal </li></ul><ul><li>Adarsh Jain </li></ul><ul><li>+91 9818474639 </li></ul><ul><li>http://in.linkedin.com/in/adarshj </li></ul>Copyright 2011 @Aap Solutions

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