THINKING
GAMIFICATION
FOR PRODUCT
MANAGERS
- BY HRISHIKESH KUNTE,
MBA UCBERKELEY, GAP, CPM, GAMIFICATION EXPERT
E:HRISHIKE...
WHAT EXACTLY IS
GAMIFICATION?
A BUZZ WORD?
JUST ANOTHER NEW TERM?
A FAD?
MAGIC WAND WHICH ADDS FUN?
OR IS IT CREATING A GA...
SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE...
SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE...
SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE...
GAME DESIGN ELEMENTS
GAME
MECHANICS
Drive, measure, & reward
high value behaviors
with smart gamification
POINTS
LEVELS
10...
GAME DESIGN ELEMENTS
REPUTATION
MECHANICS
Elevate user status across
all your communities
of engagement
BADGES
LEADERBOARD...
GAME DESIGN ELEMENTS
SOCIAL
MECHANICS
Socialize, recommend,
and notify users about
contextually rich behaviors
FEEDBACK
CH...
LEADS TO SAPS
STATUS
ACCESS
POWER
STUFF
COPYRIGHTS HRISHIKESH ANIL KUNTE
GETTING STARTED
1. PROVIDE REWARDS
2. IMPLEMENT PROGRESS BAR
3. USE VIRTUAL CURRENCY
4. PIT THE PLAYERS AGAINST EACH OTHER...
CORE GAME ENGAGEMENT
LOOP
MOTIVATION
ENGAGEMENT
COPYRIGHTS HRISHIKESH ANIL KUNTE
GAMES
PLAY
COPYRIGHTS HRISHIKESH ANIL KUNTE
SIMPLY PUT
COPYRIGHTS HRISHIKESH ANIL KUNTE
GAME = STORY
START
INTERMISSION
END
FILM STORY
COPYRIGHTS HRISHIKESH ANIL KUNTE
PRODUCT = STORY
BECAUSE :
GAME = STORY
GAME = PRODUCT
PRODUCT = STORY
COPYRIGHTS HRISHIKESH ANIL KUNTE
PRODUCT MANAGER = STORY TELLER
COPYRIGHTS HRISHIKESH ANIL KUNTE
WHERE PRODUCT LACK ?
PLAYER
GAME PRODUCT
ACTIONS
RULES
PERFORMANCE
GOALS
SKILLS -> TIME
USERS
ACTIONS
PERFORMANCE
GOALS
CO...
WHAT IF?
COPYRIGHTS HRISHIKESH ANIL KUNTE
8 CORE GAME
PRINCIPLES A PRODUCT
MANAGER SHOULD
CONSIDER
COPYRIGHTS HRISHIKESH ANIL KUNTE
1.KNOW YOUR TARGET AUDIENCE
COPYRIGHTS HRISHIKESH ANIL KUNTE
PLAYER TYPES
KILLERS'
'
Defined'by:'
A"focus"on"winning,"rank"
and"direct"P2P"
compe77on."
'
'
Engaged'by:'
Leaderboards,"R...
2.EASY TO ONBOARD,HARDER TO MASTER
COPYRIGHTS HRISHIKESH ANIL KUNTE
3.BREAK MONOTONY
COPYRIGHTS HRISHIKESH ANIL KUNTE
4.DESIGN FOR 3 STAGES OF USER LIFE CYCLES
INTERMEDIATE
NEWBIE
PRO
ON-BOARDING
HABIT-BUILDING
MASTERY
COPYRIGHTS HRISHIKESH...
5.DESIGN FOR PERSONAL + SOCIAL NEEDS
BUILD FUN IN THE CORE ACTIVITY LOOP
COPYRIGHTS HRISHIKESH ANIL KUNTE
6.FEEDBACK N PROGRESSIVE GOALS
COPYRIGHTS HRISHIKESH ANIL KUNTE
POSITIVE EMOTIONS RELATIONSHIP MEANING ACCOMPLISHMENT
7.DESIGN FOR ENGAGEMENT/FLOW
COPYRIGHTS HRISHIKESH ANIL KUNTE
COPYRIGHTS HRISHIKESH ANIL KUNTE
THE FLOW
HUMAN TEMPERAMENTS
COPYRIGHTS HRISHIKESH ANIL KUNTE
8.INTRINSIC VS EXTRINSIC MOTIVATION
COPYRIGHTS HRISHIKESH ANIL KUNTE
THANK YOU
COPYRIGHTS HRISHIKESH ANIL KUNTE
P.S. GAMIFICATION IS GOOD ONLY IF ITS
A SUSTAINED EFFORT IN ORDER TO
SOLVE A PR...
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Webinar Thinking gamification for product managers With Hrishikesh Kunte Product Manager Quikr.com

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Webinar Thinking gamification for product managers With Hrishikesh Kunte Product Manager Quikr.com

  1. 1. THINKING GAMIFICATION FOR PRODUCT MANAGERS - BY HRISHIKESH KUNTE, MBA UCBERKELEY, GAP, CPM, GAMIFICATION EXPERT E:HRISHIKESHKUNTE@GMAIL.COM COPYRIGHTS HRISHIKESH ANIL KUNTE
  2. 2. WHAT EXACTLY IS GAMIFICATION? A BUZZ WORD? JUST ANOTHER NEW TERM? A FAD? MAGIC WAND WHICH ADDS FUN? OR IS IT CREATING A GAME? COPYRIGHTS HRISHIKESH ANIL KUNTE
  3. 3. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  4. 4. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  5. 5. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  6. 6. GAME DESIGN ELEMENTS GAME MECHANICS Drive, measure, & reward high value behaviors with smart gamification POINTS LEVELS 100 PTS COPYRIGHTS HRISHIKESH ANIL KUNTE
  7. 7. GAME DESIGN ELEMENTS REPUTATION MECHANICS Elevate user status across all your communities of engagement BADGES LEADERBOARDS COPYRIGHTS HRISHIKESH ANIL KUNTE
  8. 8. GAME DESIGN ELEMENTS SOCIAL MECHANICS Socialize, recommend, and notify users about contextually rich behaviors FEEDBACK CHALLENGES COPYRIGHTS HRISHIKESH ANIL KUNTE
  9. 9. LEADS TO SAPS STATUS ACCESS POWER STUFF COPYRIGHTS HRISHIKESH ANIL KUNTE
  10. 10. GETTING STARTED 1. PROVIDE REWARDS 2. IMPLEMENT PROGRESS BAR 3. USE VIRTUAL CURRENCY 4. PIT THE PLAYERS AGAINST EACH OTHER COPYRIGHTS HRISHIKESH ANIL KUNTE
  11. 11. CORE GAME ENGAGEMENT LOOP MOTIVATION ENGAGEMENT COPYRIGHTS HRISHIKESH ANIL KUNTE
  12. 12. GAMES PLAY COPYRIGHTS HRISHIKESH ANIL KUNTE
  13. 13. SIMPLY PUT COPYRIGHTS HRISHIKESH ANIL KUNTE
  14. 14. GAME = STORY START INTERMISSION END FILM STORY COPYRIGHTS HRISHIKESH ANIL KUNTE
  15. 15. PRODUCT = STORY BECAUSE : GAME = STORY GAME = PRODUCT PRODUCT = STORY COPYRIGHTS HRISHIKESH ANIL KUNTE
  16. 16. PRODUCT MANAGER = STORY TELLER COPYRIGHTS HRISHIKESH ANIL KUNTE
  17. 17. WHERE PRODUCT LACK ? PLAYER GAME PRODUCT ACTIONS RULES PERFORMANCE GOALS SKILLS -> TIME USERS ACTIONS PERFORMANCE GOALS COPYRIGHTS HRISHIKESH ANIL KUNTE
  18. 18. WHAT IF? COPYRIGHTS HRISHIKESH ANIL KUNTE
  19. 19. 8 CORE GAME PRINCIPLES A PRODUCT MANAGER SHOULD CONSIDER COPYRIGHTS HRISHIKESH ANIL KUNTE
  20. 20. 1.KNOW YOUR TARGET AUDIENCE COPYRIGHTS HRISHIKESH ANIL KUNTE
  21. 21. PLAYER TYPES KILLERS' ' Defined'by:' A"focus"on"winning,"rank" and"direct"P2P" compe77on." ' ' Engaged'by:' Leaderboards,"Ranking," Compe77on,"Power" ACHIEVERS) ) Defined)by:) A""focus"on"a*aining" status"and"achieving" preset"goals"quickly"and/ or"preset"goals." ) Engaged)by:) Achievements,"Pursuit"of" Excellence" SOCIALITES) ! Defined)by:) A!focus!on!socializing! and!a!drive!to!develop!a! network!of!friends!and! contacts.! ! Engaged)by:)) Info8feeds,!Friends,!Chat,! Rela>onships! EXPLORERS( ( Defined(by:( A"focus"on"exploring"and"a" drive"to"discover"the" unknown." ( Engaged(by:( Discovery,"Obtaining" Knowledge" " COPYRIGHTS HRISHIKESH ANIL KUNTE
  22. 22. 2.EASY TO ONBOARD,HARDER TO MASTER COPYRIGHTS HRISHIKESH ANIL KUNTE
  23. 23. 3.BREAK MONOTONY COPYRIGHTS HRISHIKESH ANIL KUNTE
  24. 24. 4.DESIGN FOR 3 STAGES OF USER LIFE CYCLES INTERMEDIATE NEWBIE PRO ON-BOARDING HABIT-BUILDING MASTERY COPYRIGHTS HRISHIKESH ANIL KUNTE
  25. 25. 5.DESIGN FOR PERSONAL + SOCIAL NEEDS BUILD FUN IN THE CORE ACTIVITY LOOP COPYRIGHTS HRISHIKESH ANIL KUNTE
  26. 26. 6.FEEDBACK N PROGRESSIVE GOALS COPYRIGHTS HRISHIKESH ANIL KUNTE POSITIVE EMOTIONS RELATIONSHIP MEANING ACCOMPLISHMENT
  27. 27. 7.DESIGN FOR ENGAGEMENT/FLOW COPYRIGHTS HRISHIKESH ANIL KUNTE
  28. 28. COPYRIGHTS HRISHIKESH ANIL KUNTE THE FLOW
  29. 29. HUMAN TEMPERAMENTS COPYRIGHTS HRISHIKESH ANIL KUNTE
  30. 30. 8.INTRINSIC VS EXTRINSIC MOTIVATION COPYRIGHTS HRISHIKESH ANIL KUNTE
  31. 31. THANK YOU COPYRIGHTS HRISHIKESH ANIL KUNTE P.S. GAMIFICATION IS GOOD ONLY IF ITS A SUSTAINED EFFORT IN ORDER TO SOLVE A PROBLEM E:HRISHIKESHKUNTE@GMAIL.COMHRISHIKESH KUNTE

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